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Entertainment Publicist Jobs (NOW HIRING)

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Entertainment Publicist information

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$29K

$61.8K

$88.5K

How much do entertainment publicist jobs pay per year?

As of Aug 13, 2026, the average yearly pay for entertainment publicist in the United States is $61,822.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $75,000.00 per year, depending on experience, location, and employer.

How do you become an entertainment publicist?

To become an entertainment publicist, individuals typically pursue a bachelor's degree in public relations, communications, or a related field. Gaining experience through internships at PR firms or entertainment companies, developing strong communication skills, and building industry contacts are essential steps in entering the profession.

How does an entertainment publicist typically collaborate with clients and media outlets to manage publicity campaigns?

An Entertainment Publicist works closely with clients—such as actors, musicians, or filmmakers—to understand their goals and craft messaging that aligns with their brand. They regularly coordinate with media outlets, journalists, and event organizers to secure interviews, features, and event coverage. Effective communication and relationship-building are crucial, as publicists often serve as the primary point of contact between their clients and the press. The role requires juggling multiple campaigns, responding quickly to media requests, and proactively managing public perception, making teamwork and adaptability essential.

What are the key skills and qualifications needed to thrive as an entertainment publicist?

To thrive as an Entertainment Publicist, you need a solid background in public relations, media communications, and a relevant degree such as in PR, journalism, or communications. Familiarity with PR management software, media monitoring tools, and digital platforms is typically required. Outstanding interpersonal skills, creativity, and crisis management abilities help a publicist build strong industry relationships and handle high-pressure situations. These skills are critical for effectively promoting clients, managing their public image, and navigating the fast-paced entertainment industry.

What is the difference between Entertainment Publicist vs Public Relations Specialist?

AspectEntertainment PublicistPublic Relations Specialist
CredentialsRelevant communications or marketing degree, media relations experienceCommunications, marketing, or PR degree, media relations experience
Work EnvironmentEntertainment industry, media events, press toursVarious industries, corporate or nonprofit settings
Employer & Industry UsageFilm, music, celebrities, entertainment companiesCorporations, nonprofits, agencies across sectors
Search & Comparison IntentFocus on entertainment media, celebrity image managementBroader PR strategies, corporate reputation management

While both roles involve media relations and communication skills, an Entertainment Publicist specializes in promoting entertainment clients like celebrities and media projects, often working within the entertainment industry. A Public Relations Specialist has a broader scope, working across various industries to manage overall public image and communication strategies.

More about Entertainment Publicist jobs

What cities are hiring for Entertainment Publicist jobs?

Cities with the most Entertainment Publicist job openings:

What states have the most Entertainment Publicist jobs?

States with the most job openings for Entertainment Publicist jobs include:

Infographic showing various Entertainment Publicist job openings in the United States as of August 2026, with employment types broken down into 7% Internship, 79% Full Time, 7% Part Time, and 7% Contract. Highlights an 93% In-person, and 7% Hybrid job distribution, with an average salary of $61,822 per year, or $29.7 per hour.

Manager, Photo Studio - Nonfiction and Live

Netflix

Los Angeles, CA • On-site

Full-time

Medical, Life, Retirement, PTO

Posted 10 days ago


Netflix rating

5.8

Company rating: 5.8 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

70th of 76 rated media


Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.


The Role
We are seeking an individual to lead strategic and impactful photography campaigns for our Unscripted and Live programming, driven by creative materials - unit photography, in-stream stills, social, editorial and event photography. The role requires a high level of creativity, an inquisitive and innovative mindset, and a strong project management background. The Netflix Photo Studio specializes in capturing impactful imagery that shapes, enhances and supports our Global marketing, publicity, and product campaigns for our Netflix Original content including series, films, and documentaries.
Spearheading the photography capture on set during productions of Netflix Original Unscripted Series and Live events, this role utilizes knowledge of television production and talent and filmmaker relations. A successful candidate is someone who is highly adaptable and comfortable navigating ambiguity. They have a strong roster and deep relationships with unit, entertainment, editorial, and event photographers across the country. They must have a strong project management background and are able to strategically plan and execute across multiple projects simultaneously. This candidate must be extremely well organized, creative, a succinct communicator, a team player and thrive in a fast-paced environment. They must be self-motivated, possess integrity and able to work autonomously across multiple teams. The ideal candidate will use sound judgement to make wise decisions, think strategically and drive their colleagues to do the same.

This role will work cross-functionally with the Netflix publicity, marketing, product, and social teams, as well as show production, talent reps, and external photographers and producers throughout the lifecycle of a campaign. A strong knowledge of IATSE 600 rules and regulations is preferred.
This job is based in Los Angeles and reports to the Photography Manager - Series.

Responsibilities of the role include:

  • Develop and execute a photography strategy, per project/title, to capture, produce and utilize impactful visual assets to enhance and support the publicity, social, and marketing campaign throughout its lifecycle
  • Hire and oversee unit photographers, including schedule review and drive communication with production
  • Oversee a slate of projects that includes unscripted series Live programming
  • Drive communication with lead campaign publicist, marketing/social teams, showrunners/filmmakers and talent reps
  • Produce editorial photography with Netflix talent on certain campaigns
  • Assist with the asset management and servicing of photographic material
  • Produce gallery and marketing photoshoots
  • Oversee retouching of photography.
  • Manage talent approvals on all photography when needed
  • Oversee photography needs for premieres and events.
  • Manage budgets, open internal POs and negotiate rates with third-party vendors.

Skills and Requirements:

  • 8+ years experience at a network, studio, or editorial outlet
  • Strong roster of unit, entertainment, event, and editorial photographers
  • Strategic thought-partner and strong team player
  • Experience working on the ground at Live events
  • Deadline-oriented with strong time management skills
  • Strong eye for producing impactful photo assets
  • Experience working with international markets is preferred
  • Ability to handle high volume of complex projects and tasks for multiple people and departments simultaneously and manage competing priorities
  • Must be able to work independently, make sound decisions, think strategically, and maintain accuracy and attention to detail
  • Must possess solid organizational, effective time management and excellent verbal and written communication skills to communicate effectively with internal and external teams
  • Understand and interest in Federal copyright laws, usage licenses and embargoes
  • Understand the photography industry
  • Strong knowledge in digital file specs & size formats
  • Extensive knowledge of Adobe Suite including Photoshop and Pro is preferred
  • Versed in Union, SAG, and DGA rules and regulations preferred
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $169,000.00 - $281,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.


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About Netflix

Sourced by ZipRecruiter

Netflix is the world's leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Industry

Arts, entertainment, and recreation

Company size

5,001 - 10,000 Employees

Headquarters location

Los Gatos, CA, US

Year founded

1997