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Email Marketing Automation Jobs in Virginia (NOW HIRING)

Mediabarn

Email Content Specialist

Vienna, VA · On-site

Role will require email service provider systems expertise, attention to detail in entering email content, and application\/enablement of data delivery from marketing automation tool to email service ...

SZNS Solutions LLC

Marketing Associate

Reston, VA · On-site

Support development of marketing campaigns across channels (email, social, web). * Produce and edit ... Experience with CRM/marketing automation (e.g., HubSpot, Salesforce). * Graphic design or content ...

SZNS Solutions LLC

Marketing Associate

Reston, VA

Support development of marketing campaigns across channels (email, social, web). * Produce and edit ... Experience with CRM/marketing automation (e.g., HubSpot, Salesforce). * Graphic design or content ...

SZNS Solutions LLC

Marketing Associate

Reston, VA · On-site

Support development of marketing campaigns across channels (email, social, web). * Produce and edit ... Experience with CRM/marketing automation (e.g., HubSpot, Salesforce). * Graphic design or content ...

shrm

Senior Specialist, Digital Marketing

Alexandria, VA · On-site

$83K - $103K/yr

... web, email, search, social, display, and marketing automation channels in support of SHRM's B2B2C growth objectives. This role combines performance marketing expertise with strong marketing ...

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All JobsEmail Marketing Automation JobsEmail Marketing Automation Jobs in Virginia

Email Marketing Automation information

What is email marketing automation?

Email marketing automation refers to the use of software and technology to automatically send targeted emails to subscribers based on specific triggers or schedules. This allows businesses to nurture leads, engage customers, and drive conversions without manual intervention for each message. Automated email campaigns can include welcome emails, abandoned cart reminders, or personalized recommendations, helping businesses save time and achieve better marketing results. By analyzing user behavior and segmenting audiences, email marketing automation ensures that the right messages reach the right people at the right time.

What are the key skills and qualifications needed to thrive as an email marketing automation specialist?

To thrive as an Email Marketing Automation Specialist, you need a strong grasp of digital marketing principles, campaign strategy, and data analysis, often supported by relevant marketing certifications or experience. Familiarity with email automation platforms like HubSpot, Mailchimp, or Salesforce Marketing Cloud, as well as knowledge of CRM systems and A/B testing tools, is essential. Strong attention to detail, creativity, and effective communication skills help in crafting compelling messages and optimizing campaign performance. These skills are vital for driving customer engagement, generating leads, and maximizing ROI through targeted, data-driven email campaigns.

What are some common challenges faced in an email marketing automation role, and how can they be addressed?

One common challenge in Email Marketing Automation is ensuring that campaigns are both personalized and compliant with privacy regulations. Balancing automation with genuine audience engagement can be tricky, as overly generic messages may reduce effectiveness. Additionally, integrating email platforms with CRM and analytics tools can be complex but is crucial for tracking campaign success. Collaborating closely with content, design, and sales teams helps ensure messaging aligns with brand goals and enhances overall results. Regular testing and staying updated on best practices can help professionals stay ahead of these challenges.

What is the difference between Email Marketing Automation vs Email Marketing Specialist?

AspectEmail Marketing AutomationEmail Marketing Specialist
Primary FocusDesigning and managing automated email workflows and campaignsCreating, sending, and analyzing individual email campaigns
Required SkillsMarketing automation tools, data analysis, workflow setupCopywriting, segmentation, campaign management
CredentialsMarketing certifications, familiarity with automation platformsMarketing or communications degree, email marketing experience
Work EnvironmentMarketing teams, digital agencies, e-commerce companiesMarketing departments, digital marketing agencies

While both roles involve email marketing, Email Marketing Automation focuses on creating automated workflows to nurture leads and engage customers efficiently. In contrast, Email Marketing Specialists primarily handle individual campaign creation and execution. Understanding these differences helps organizations assign the right tasks to the appropriate roles.

What are email marketing automation jobs?

Email marketing automation jobs involve creating, managing, and optimizing automated email campaigns using tools like Mailchimp, HubSpot, or Marketo. These roles typically require skills in email design, data analysis, and marketing strategy to improve engagement and conversion rates.

What are popular job titles related to Email Marketing Automation jobs in Virginia?

For Email Marketing Automation jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Email Marketing Automation jobs in Virginia look for?

The top searched job categories for Email Marketing Automation jobs in Virginia are:

What cities in Virginia are hiring for Email Marketing Automation jobs?

Cities in Virginia with the most Email Marketing Automation job openings:

Email Marketing Automation jobs near you
Infographic showing various Email Marketing Automation job openings in Virginia as of August 2026, with employment types broken down into 1% Internship, 80% Full Time, 18% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution.

Email Content Specialist

Mediabarn

Vienna, VA • On-site

Contractor

Medical, Retirement, PTO

Re-posted 28 days ago

Job description

\n <\/head>\n \n \n
\n Email Systems Data and Content Specialist: Ensure maximization of data and content in support of delivering personalized and accurate email marketing communications. This role will pay particular focus to email systems data and content management and enable daily targeting file operations, delivery, and quality assurance of email campaigns. Role will require email service provider systems expertise, attention to detail in entering email content, and application\/enablement of data delivery from marketing automation tool to email service provider in support of delivering emails to members. Works on assignments requiring considerable judgment, attention to detail, with high impact to member experience. Individual should be able to complete tasks and collaborate with team members with minimum supervision required.
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\n
\n <\/div>\n
\n Primary Responsibilities:
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\n Act as main liaison to Campaign Execution Team in delivering email experiences for Marketing SCRUM teams, Marketing Production teams, Trigger Email Validation teams
\n <\/div>\n
\n Act as main liaison to Email Marketing Strategy team as it pertains to delivery and deployment of seamless member experiences
\n <\/div>\n
\n Enabling implementation of email marketing content and daily operations of emails systems data delivery and Quality Assurance
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\n Ensuring timely activation of promotional email content
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\n Identifying, defining, and implementing email data enablement process improvements
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\n
\n <\/div>\n
\n Day to day tasks will include:
\n <\/div>\n
\n Updating content data extensions in Salesforce Marketing Cloud and provide quality assurance by previewing automations, ensuring content renders correctly, variable data is population, and email experience is performing as expected.
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\n Ensuring accuracy and continuity of data entered in marketing communications launch plan and Salesforce Marketing Cloud data extensions.
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\n Providing maintenance of Salesforce Marketing Cloud pertaining to:
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\n o Processing opt\-outs
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\n o Updating internal seed lists
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\n Enabling daily data delivery of marketing automation tool (PEGA)
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\n o Monitor and facilitate NBA, BNB, Trigger File Delivery in SFMC
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\n o Validating daily email send quantities
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\n o Confirming journey builder, automations, and trigger email automations are functioning as expected
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\n o Monthly data back up of Master Content Data Extension housed in Salesforce Marketing Cloud
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\n Managing Email Content Communication Codes (Content Management Tags)
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\n o Establishing Communication Codes in the Salesforce Marketing Cloud
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\n o Documenting and Tracking Communication Codes in Content Management Spreadsheet
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\n o Sharing Communication Codes with Marketing Stakeholders and developing any associated campaign versioning
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\n o Troubleshooting any identified issues with Communication Codes
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\n Completing email activation tickets in Azure Dev Ops (ADO) to complete quality assurance testing of new email actions - tickets include E2E (end\-to\-end) testing and quality assurance checks
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\n Assisting in quality assurance process for email deployments
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\n
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\n Additional duties may include:
\n <\/div>\n
\n Enablement of data to enhance 1:1 member personalization in email marketing communications
\n <\/div>\n
\n Troubleshooting in Salesforce Marketing Cloud (SFMC)
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\n o Custom Data Extract Automation errors to Orchestration Team\/PEGA response file output
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\n o Resolving missing response file data with SFMC
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\n o Missing\/incorrect data in PEGA table impacting Tableau dashboard analytics
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\n o Automation errors in SFMC
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\n o Journey Builder errors in SFMC
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\n o SFMC support tickets
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\n
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\n Required experience:
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\n Self\-starter with experience contributing in integrated cross\-functional teams.
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\n Strong knowledge of email marketing, sophisticated email service providers (ESPs), email compliance, spam regulation, and best practices for email data design and deliverability.
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\n In\-depth experience and advanced knowledge of email service provider tools, high attention to detail pertaining to data entry into system data extensions, and proven ability to troubleshoot system errors.
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\n Major contributor to email operations with minor contributions and understanding of overall email marketing campaign development.
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\n Experience with delivering custom content to audience and comfortability in enabling operations between marketing data automation tool and email service provider.
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\n
\n <\/div><\/span>
Requirements<\/h3>\n
\n Desired experience:
\n <\/div>\n
\n Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and\/or experience.
\n <\/div>\n
\n Hands on experience with marketing campaign execution and understanding best practices.
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\n Hands on experience in Salesforce Marketing Cloud and integration with marketing automation tools - including custom data exact troubleshooting, data extension content entry, understanding of automations, and ability\/desire to keep up to speed on new system functionality.
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\n Experience with and understanding of email marketing automation best practices, and experience with PEGA automation tool or similar.
\n <\/div>\n
\n Experience in supporting the operations for go\-to\-market plans that drive results toward
\n <\/div>\n
\n business priorities and goals.
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\n Ability to multi\-task and prioritize with minimal direction; possesses appropriate tactfulness and assertiveness to problem\-solve and propose changes in team processes.
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\n Working knowledge of financial and marketing industry trends, products, and services.
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\n Experience working in Agile work streams.
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\n Experience working in large marketing organizations with distributed ownership of tasks by role.
\n <\/div>\n
\n
\n <\/div>\n
\n Qualities:
\n <\/div>\n
\n strong communicator - both written and verbal, proactive, takes initiative to find opportunities to make an impact, active contributor in meetings, natural leader, builds strong relationships, earns respect from colleagues
\n <\/div>\n
\n
\n <\/div><\/span>
Benefits<\/h3>\n
\n Fulltime Hourly Employees are eligible for:<\/span>
<\/span><\/span>Free Health Insurance<\/span><\/span><\/span>\n <\/div>\n
\n Free Dental Insurance<\/span><\/span><\/span>
\n <\/div>\n
\n Free Life Insurance<\/span><\/span><\/span>
\n <\/div>\n
\n Vision <\/span><\/span>Insurance<\/span><\/span><\/span><\/span>
\n <\/div>\n
\n Short\-term disability <\/span><\/span>Insurance<\/span><\/span><\/span><\/span>
\n <\/div>\n
\n 401k<\/span><\/span><\/span>
\n <\/div>\n
\n Paid Time Off<\/span><\/span><\/span>
\n <\/div>\n
\n Paid Holidays<\/span><\/span><\/span>
\n <\/div><\/span>
\n <\/body>\n<\/html>

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