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Electrical Sales Representative Jobs in Wisconsin

Outside Sales Representative

Wausau, WI · On-site

$55K - $65K/yr (+ commission)

... Sales Representative who brings energy, expertise, and a results-driven mindset to every ... J.H. Larson Company is an independent distributor of Electrical, Plumbing, HVAC and Datacom ...

We are looking for an experienced individual in the electrical industry who can exhibit a positive ... We have an opening for an experienced Inside Sales Representative in Madison, WI. The Inside Sales ...

We are looking for an experienced individual in the electrical industry who can exhibit a positive ... We have an opening for an experienced Inside Sales Representative in Madison, WI. The Inside Sales ...

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Showing results 1-20

Electrical Sales Representative information

See Wisconsin salary details

$23.2K

$77.4K

$142.8K

How much do electrical sales representative jobs pay per year?

As of Sep 6, 2026, the average yearly pay for electrical sales representative in Wisconsin is $77,398.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $93,900.00 per year, depending on experience, location, and employer.

What does an electrical sales representative do?

An Electrical Sales Representative is responsible for selling electrical products and solutions to clients, which can include contractors, engineers, businesses, and retailers. Their job involves understanding client needs, recommending appropriate products, providing quotes, and maintaining customer relationships. They may work for manufacturers, wholesalers, or distributors and often need a strong knowledge of electrical products and market trends. Additionally, they may attend trade shows, conduct product demonstrations, and negotiate sales terms to achieve sales targets.

How does an electrical sales representative typically collaborate with engineers and project managers on client projects?

Electrical Sales Representatives often work closely with engineers and project managers to ensure products and solutions meet the technical requirements of each client’s project. This involves participating in project meetings, providing product specifications, and offering technical guidance throughout the sales process. Effective collaboration helps address any technical challenges early and fosters strong client relationships. Being proactive in communication and understanding both the technical and commercial aspects of projects is key to success in this role.

What are the key skills and qualifications needed to thrive as an electrical sales representative, and why are they important?

To thrive as an Electrical Sales Representative, you need a solid understanding of electrical products, sales techniques, and a background in business or engineering. Familiarity with CRM software, product catalog systems, and sometimes certifications like Electrical Sales Professional (ESP) are typically required. Exceptional interpersonal skills, negotiation abilities, and proactive problem-solving set top performers apart. These skills and qualifications are crucial for building customer trust, closing deals, and effectively communicating complex product information.

What is the difference between Electrical Sales Representative vs Electrical Engineer?

AspectElectrical Sales RepresentativeElectrical Engineer
CredentialsHigh school diploma or equivalent; sales experience often preferredBachelor's degree in electrical engineering or related field
Work EnvironmentOffice, client sites, trade showsDesign labs, project sites, offices
Industry UsageSales, distribution, manufacturingDesign, development, testing
Primary FocusPromoting and selling electrical productsDesigning and developing electrical systems

The main difference is that Electrical Sales Representatives focus on selling electrical products and building client relationships, while Electrical Engineers are involved in designing and developing electrical systems. Both roles require industry knowledge, but their daily tasks and credentials differ significantly.

What are popular job titles related to Electrical Sales Representative jobs in Wisconsin?

For Electrical Sales Representative jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Electrical Sales Representative jobs in Wisconsin look for?

The top searched job categories for Electrical Sales Representative jobs in Wisconsin are:

Infographic showing various Electrical Sales Representative job openings in Wisconsin as of August 2026, with employment types broken down into 82% Full Time, 17% Part Time, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $77,398 per year, or $37.2 per hour.

$90 - $130/hr

Other

Life, Retirement, PTO

Posted 18 days ago


Job description

Build client relationships, develop electrical design/build solutions, and help deliver innovative commercial and industrial projects.

Electrical Sales Engineer Requirements & ResponsibilitiesPosition Summary

The Electrical Sales Engineer is responsible for designing and selling integrated electrical systems tailored to customer needs and specific building requirements. This role focuses on building strong customer relationships while managing the design development of projects. The primary responsibility is to sell design/build services, with a secondary focus on collaborating with the project management team to ensure a seamless project handoff and successful execution.

Essential Job Functions

To perform this position successfully, the following responsibilities must be performed satisfactorily. These functions are representative, but not all-inclusive, of what is necessary to succeed in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential job functions. The following responsibilities include but are not limited to:

  • Manage a book of business by building and maintaining strong customer relationships.
  • Evaluate existing building systems and provide recommendations that align with customer objectives.
  • Prepare and present comprehensive proposals, including project descriptions, scope of work, assumptions, and cost estimates.
  • Follow up with customers to secure project commitments and close sales opportunities.
  • Obtain and finalize project estimates from the estimating team and approve job pricing to maintain profit margins while ensuring competitive and consistent pricing.
  • Identify and pursue new business opportunities to expand the company’s market share in electrical design/build services.
  • Establish and maintain regular follow-up with clients to foster long-term relationships and generate repeat business.
  • Collaborate with internal teams to ensure total customer satisfaction throughout the sales and project execution process.
  • Stay informed on industry trends, competitor activity, and company initiatives to support sales strategy and business growth.
  • Collaborate with project management and production teams to determine manpower requirements and support efficient project execution.
  • Participate in preconstruction, turnover, and kickoff meetings to ensure a smooth transition from sales to project execution with a clearly defined scope and design intent.
  • Develop conceptual budgets, perform high-level cost analyses, and evaluate the financial impacts of design decisions during the sales process.
  • Promote and model adherence to all company safety policies and encourage a culture of safety throughout the organization.
  • Attend internal training programs and external seminars to stay current on design standards, industry best practices, and emerging technologies.
  • Perform other duties and special projects as assigned to support departmental and company objectives.
Knowledge, Skills and Abilities
  • Degree in Mechanical Engineering or equivalent field experience.
  • Seven (7) or more years of experience in the MEP industry with a strong technical background in electrical systems and products.
  • Understanding of LEED principles; LEED AP certification preferred.
  • Excellent negotiation, relationship-building, and interpersonal skills with the ability to collaborate across departments.
  • Strong verbal and written communication skills with the ability to effectively interact with clients, designers, project managers, and office personnel.
  • Excellent organizational and time management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Ability to remain calm, adaptable, and solutions-oriented under pressure.
  • Proficiency with Microsoft Office Suite (Outlook, Word, and Excel); experience with Adobe Acrobat and/or Bluebeam is preferred.
  • Ability to access active construction job sites, including climbing ladders, walking uneven terrain, kneeling, crawling, and performing site inspections as needed.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Type: Full-time

  • Competitive pay
  • Health Savings Account (HSA)
  • 401(k) with company match
  • Paid time off & paid holidays
  • Life & disability insurance
  • Employee Assistance Program (EAP)
  • Short-Term & Long-Term Disability insurance
  • Additional voluntary benefits, including accident, critical illness, hospital indemnity, and identity theft protection

A career at Hurckman is more than a job, it's a profession you can be proud of. If you enjoy working with your hands, on-the-job training and a committed team, we have opportunities.

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