Job Description
ABOUT
FACE FOUNDRIÉ is the focused facial bar redefining how people think about skincare. With 70 locations and growing, we're a self-funded, fast-moving franchise brand with big goals.
We're building something real, and we need sharp, hungry people to build it with us.
THE ROLE
We're looking for a mid-level media buyer to own paid performance across core channels like Meta and Google. This isn't a set-it-and-forget-it role. You'll be in the accounts every day: building, testing, analyzing and optimizing campaigns that drive new client acquisition, membership growth and franchise awareness at scale.
You'll be directly responsible for hitting acquisition and efficiency targets across markets, not just managing campaigns. You'll also help evolve our paid media strategy beyond core channels, including programmatic like CTV and other emerging platforms.
You'll report to our Digital Marketing Manager and work closely with the broader marketing and creative teams to connect the dots between creative and conversion.
WHAT YOU'LL OWN
- Day-to-day management of Meta (Facebook/Instagram) and Google (Search, Display, YouTube) ad accounts
- Own the full campaign lifecycle from strategy through execution and optimization
- Audience strategy across prospecting, retargeting and lookalikes
- Own budget pacing and allocation across markets to hit growth and efficiency targets
- A/B testing across creative, copy, audiences and landing pages
- Identify what's working and continuously optimize performance across campaigns
- Turn performance data into clear insights and action plans the team can act on
- Partner with the creative team to brief and iterate on paid-specific assets
- Stay ahead of platform changes, algorithm updates and new ad products
- Execute and optimize programmatic campaigns (including CTV) to drive efficient reach and incremental growth
- Test and scale new paid channels and activations beyond Meta and Google as the business grows
WHAT YOU BRING
- 3-5 years of hands-on paid media experience with proven, direct ownership of Meta and Google accounts
- Deep familiarity with Meta Ads Manager, Google Ads and GA4
- Track record managing $50K+ monthly ad spend (franchise, multi-location, or consumer brand experience a plus)
- Strong understanding of ROAS, CPA, CPL and LTV and how to actively improve them
- Ability to clearly communicate performance, insights and next steps to non-technical stakeholders
- Creative eye: you can spot a winning asset before the data tells you
- Self-directed with experience owning performance and making decisions that drive results
- Exposure to or experience with programmatic media buying (CTV, display, or platforms like The Trade Desk or DV360), with a proactive approach to testing and scaling new channels
- Bonus: experience with franchise brands, beauty/wellness, or membership-based businesses
LOCATION
+ Open to remote, hybrid and/or local applicants
