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Dtc Manager Jobs in Santa Rosa, CA (NOW HIRING)

Senior Wine Educator

Napa, CA · On-site

$25 - $30/hr

Develop, manage, and expand a personal portfolio of repeat clients through proactive outreach ... Collaborate with the DTC and Marketing teams on client development initiatives, special events, and ...

Showing results 41-42

Dtc Manager information

What is a DTC manager?

DTC Managers, or Direct-to-Consumer Managers, are professionals responsible for overseeing and optimizing a company's direct sales channels to consumers, often through e-commerce platforms and digital marketing. Their duties include managing online storefronts, strategizing customer acquisition and retention, analyzing consumer data, and coordinating marketing campaigns to drive growth. DTC Managers work closely with product, operations, and marketing teams to ensure a seamless customer experience and maximize revenue from direct sales channels.

How does a DTC manager typically collaborate with marketing, sales, and customer service teams to drive direct-to-consumer growth?

A DTC Manager works closely with marketing teams to develop and execute campaigns that attract and retain customers through direct channels such as e-commerce sites and social media. They often coordinate with sales to align promotional strategies and ensure a seamless customer journey from initial interest to purchase. Collaboration with customer service is also vital, as feedback and insights from support teams help the DTC Manager enhance the user experience and improve retention. This cross-functional teamwork is essential for optimizing conversion rates and building long-term customer relationships.

What are the key skills and qualifications needed to thrive as a DTC manager, and why are they important?

To thrive as a DTC Manager, you need expertise in digital marketing, e-commerce strategy, and analytics, often supported by a degree in marketing, business, or a related field. Familiarity with platforms like Shopify, Google Analytics, CRM tools, and paid advertising systems is typically required. Strong leadership, data-driven decision-making, and excellent communication skills set top performers apart in this role. These capabilities are crucial for driving online sales growth, optimizing customer experiences, and achieving revenue targets in a competitive digital marketplace.

What is the difference between Dtc Manager vs E-commerce Manager?

AspectDtc ManagerE-commerce Manager
Primary FocusDirect-to-consumer sales and brand experienceOnline sales across multiple platforms
Required SkillsDigital marketing, customer experience, logisticsDigital marketing, sales strategy, platform management
Work EnvironmentBrand's own channels, direct customer interactionVarious online marketplaces and retail sites
Industry UsageFashion, beauty, lifestyle brandsRetail, electronics, apparel

While both roles focus on online sales, a Dtc Manager specializes in managing direct-to-consumer channels, emphasizing brand experience and customer loyalty. An E-commerce Manager oversees broader online sales across multiple platforms, including marketplaces. The Dtc Manager often works closely with marketing and logistics teams to build a direct relationship with customers, whereas the E-commerce Manager manages sales performance across various online channels.

What are the most commonly searched types of Dtc jobs in Santa Rosa, CA?

The most popular types of Dtc jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Dtc Manager jobs?

Cities near Santa Rosa, CA with the most Dtc Manager job openings:

Infographic showing various Dtc Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 18% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution.

Senior Wine Educator

Hess Wine Company

Napa, CA • On-site

$25 - $30/hr

Full-time

Posted 5 days ago


Job description

Description

Hess Persson Estates is seeking accomplished, relationship-driven wine sales professionals with a proven history of exceptional sales performance in the wine industry. We are always seeking to connect with top performers who thrive on cultivating lasting client relationships, consistently exceed revenue goals, and understand that exceptional hospitality is the foundation of successful luxury sales.

If you have built an outstanding reputation within the wine industry, with an established network of collectors, repeat clientele, concierge partners, or luxury hospitality contacts, and want to continue to leverage those relationships at one of Napa Valley's most iconic wineries, we'd love to hear from you.


ABOUT US

Passion, dedication, and perseverance have been the guiding principles of Hess Persson Estates since Donald Hess founded the winery in 1978. Today, under the leadership of the next generation of the Hess family, we continue to craft world-renowned Napa Valley wines while delivering unforgettable luxury experiences.

We believe our greatest asset is our people. We foster a culture of collaboration, professional development, accountability, and excellence, where exceptional performance is recognized and celebrated.


ESSENTIAL RESPONSIBILITIES

Serve as a luxury brand ambassador, delivering personalized hospitality experiences for collectors, VIPs, trade partners, club members, and discerning wine enthusiasts.
Drive premium wine sales through meaningful client relationships, consultative selling, and thoughtful follow-up that extends well beyond the tasting experience.
Consistently achieve and exceed individual sales goals, average order value, and wine club acquisition objectives.
Develop, manage, and expand a personal portfolio of repeat clients through proactive outreach, phone and email sales, personalized recommendations, and concierge-level service.
Leverage an existing network of collectors, luxury clientele, or hospitality partners to generate new business opportunities whenever possible.
Conduct engaging tastings and tours while confidently communicating Hess Persson Estates' wines, history, vineyard practices, and family legacy.
Identify opportunities for additional purchases, club memberships, large-format sales, corporate gifting, and private experiences.
Collaborate with the DTC and Marketing teams on client development initiatives, special events, and strategic sales campaigns.
Maintain accurate customer information and sales activity using POS and reservation systems.
Stay current on industry trends, competitive wineries, luxury hospitality, and wine education.
Support the overall operation of the Visitor Center, including merchandising, inventory support, presentation standards, and other hospitality responsibilities.


QUALIFICATIONS

The ideal candidate will possess:

5+ years of luxury wine sales or luxury hospitality sales experience, with a demonstrated history of consistently ranking among the top sales performers within their organization.
A verifiable track record of exceeding revenue goals, increasing average transaction value, and developing long-term customer loyalty.
An existing network of wine collectors, club members, luxury travelers, concierge partners, or high-net-worth clientele is strongly preferred.
Exceptional consultative sales skills with the ability to build trust and foster lasting client relationships.
A passion for luxury hospitality and creating memorable guest experiences.
Strong knowledge of fine wine, preferably supported by formal wine education (WSET, Court of Master Sommeliers, CSW, or equivalent), or a commitment to continued wine education.
Outstanding verbal and written communication skills with confidence engaging sophisticated clientele.
Strong organizational skills with the ability to independently manage client follow-up and sales opportunities.
Proficiency with POS, CRM, reservation systems, and direct-to-consumer sales platforms.
Ability to lift up to 40 lbs.
Must be at least 21 years of age with a valid California driver's license.
Availability to work weekends, holidays, and winery events.


COMPENSATION, BENEFITS & PERKS

Competitive hourly rate plus tips, commission on overall sales, and wine club sign-up bonuses.
Employee wine discount.
A work environment where you can be your authentic self and be a part of a winning team!

This role's compensation is anticipated to fit within the range of $25-$30 per hour. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate skills, experience, knowledge, and education.

Hess Persson Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster. If you need any assistance or accommodations due to a disability, please let us know at 707-265-3487.

Want to learn more about our brands and the company? Check us out online!

Hess Persson Estates: https://www.hessperssonestates.com

Requirements

5+ years of luxury wine sales or luxury hospitality sales experience, with a demonstrated history of consistently ranking among the top sales performers within their organization.

A verifiable track record of exceeding reenue goals, increasing average transaction value, and developing long-term customer loyalty.

An existing network of wine collectors, club members, luxury travelers, concierge partners, or high-net-worth clientele is strongly preferred.

Exceptional consultative sales skills with the ability to build trust and foster lasting client relationships.

A passion for luxury hospitality and creating memorable guest experiences.

Strong knowledge of fine wine, preferably supported by formal wine education (WSET, Court of Master Sommeliers, CSW, or equivalent), or a commitment to continued wine education.

Outstanding verbal and written communication skills with confidence engaging sophisticated clientele.

Strong organizational skills with the ability to independently manage client follow-up and sales opportunities.

Proficiency with POS, CRM, reservation systems, and direct-to-consumer sales platforms.

Ability to lift up to 40 lbs.

Must be at least 21 years of age with a valid California driver's license.

Availability to work weekends, holidays, and winery events.