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Dtc Manager Jobs in California (NOW HIRING)

Vesync

DTC Manager

Tustin, CA

$110K/yr

Global DTC owns shared platform infrastructure and data tooling. This role utilizes those ... Implement segmentation strategies defined by leadership using CRM/CDP tools  * Run A/B tests ...

Vesync

DTC Manager

Tustin, CA · On-site

$110K/yr

Global DTC owns shared platform infrastructure and data tooling. This role utilizes those ... Implement segmentation strategies defined by leadership using CRM/CDP tools * Run A/B tests across ...

Vesync

DTC Manager

Tustin, CA · On-site

$110K/yr

Global DTC owns shared platform infrastructure and data tooling. This role utilizes those ... Implement segmentation strategies defined by leadership using CRM/CDP tools * Run A/B tests across ...

Lindt and Sprungli

DTC Operations Manager

Tracy, CA · On-site

$106K - $137K/yr

Job Summary Reporting to the Sr. Manager of DTC, the DTC Operations Manager serves as the key liaison between the Ghirardelli commercial team and operations. This role ensures that our DTC ...

American Exchange Group

Shipping Manager (DTC)

Perris, CA · On-site

$70K - $80K/yr

Shipping Manager, Direct-to-Consumer (DTC) Division: AELogistix/Shiplogiq Location: 375 E Markham St, Perris, CA 92571 (onsite 5 days) Reports to: VP of Warehousing, West Coast Job Type: Full-Time ...

Lindt and Sprungli

DTC Operations Manager

Tracy, CA

$106K - $137K/yr

Job Summary Reporting to the Sr. Manager of DTC, the DTC Operations Manager serves as the key liaison between the Ghirardelli commercial team and operations. This role ensures that our DTC ...

American Exchange Group

Shipping Manager (DTC)

Perris, CA · On-site

$80K/yr

Shipping Manager, Direct-to-Consumer (DTC) Division: AELogistix/Shiplogiq Location: 375 E Markham St, Perris, CA 92571 (onsite 5 days) Reports to: VP of Warehousing, West Coast Job Type: Full-Time ...

American Exchange Group

Shipping Manager (DTC)

Perris, CA · On-site

$80/hr

Shipping Manager, Direct-to-Consumer (DTC) Division:AELogistix/Shiplogiq Location:375 E Markham St, Perris, CA 92571 (onsite 5 days) Reports to: VP of Warehousing, West Coast Job Type:Full-Time Job ...

Phillips Farms

Events Attendant

Lodi, CA · On-site

$16.90/hr

Supporting the DTC Manager & Event Supervisor with logistics and administrative support. * Inspecting equipment for damage after use and checking it against an inventory list. * Providing information ...

Columbia Sportswear

Sr. DTC Merchandiser

Carlsbad, CA · Hybrid

Support the Senior Manager, DTC Merchandising in building, maintaining, and communicating the Seasonal Product & GTM Calendar, including key product stories, launches, category moments, campaign ...

Fellow

Vice President, DTC & eCommerce

San Francisco, CA · On-site

... DTC & eCommerce to be the operating leader of Fellow's global direct-to-consumer business. You'll ... You'll help build and lead a capable team (CRM, site merchandising, SEO, digital product) across ...

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Dtc Manager information

What is a DTC manager?

DTC Managers, or Direct-to-Consumer Managers, are professionals responsible for overseeing and optimizing a company's direct sales channels to consumers, often through e-commerce platforms and digital marketing. Their duties include managing online storefronts, strategizing customer acquisition and retention, analyzing consumer data, and coordinating marketing campaigns to drive growth. DTC Managers work closely with product, operations, and marketing teams to ensure a seamless customer experience and maximize revenue from direct sales channels.

How does a DTC manager typically collaborate with marketing, sales, and customer service teams to drive direct-to-consumer growth?

A DTC Manager works closely with marketing teams to develop and execute campaigns that attract and retain customers through direct channels such as e-commerce sites and social media. They often coordinate with sales to align promotional strategies and ensure a seamless customer journey from initial interest to purchase. Collaboration with customer service is also vital, as feedback and insights from support teams help the DTC Manager enhance the user experience and improve retention. This cross-functional teamwork is essential for optimizing conversion rates and building long-term customer relationships.

What are the key skills and qualifications needed to thrive as a DTC manager, and why are they important?

To thrive as a DTC Manager, you need expertise in digital marketing, e-commerce strategy, and analytics, often supported by a degree in marketing, business, or a related field. Familiarity with platforms like Shopify, Google Analytics, CRM tools, and paid advertising systems is typically required. Strong leadership, data-driven decision-making, and excellent communication skills set top performers apart in this role. These capabilities are crucial for driving online sales growth, optimizing customer experiences, and achieving revenue targets in a competitive digital marketplace.

What is the difference between Dtc Manager vs E-commerce Manager?

AspectDtc ManagerE-commerce Manager
Primary FocusDirect-to-consumer sales and brand experienceOnline sales across multiple platforms
Required SkillsDigital marketing, customer experience, logisticsDigital marketing, sales strategy, platform management
Work EnvironmentBrand's own channels, direct customer interactionVarious online marketplaces and retail sites
Industry UsageFashion, beauty, lifestyle brandsRetail, electronics, apparel

While both roles focus on online sales, a Dtc Manager specializes in managing direct-to-consumer channels, emphasizing brand experience and customer loyalty. An E-commerce Manager oversees broader online sales across multiple platforms, including marketplaces. The Dtc Manager often works closely with marketing and logistics teams to build a direct relationship with customers, whereas the E-commerce Manager manages sales performance across various online channels.

What are the most commonly searched types of Dtc jobs in California?

The most popular types of Dtc jobs in California are:

What cities in California are hiring for Dtc Manager jobs?

Cities in California with the most Dtc Manager job openings:

Dtc Manager jobs near you
Infographic showing various Dtc Manager job openings in California as of August 2026, with employment types broken down into 82% Full Time, 15% Part Time, and 3% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution.

DTC Manager

Tustin, CA

Vesync
Manufacturing • 51 - 200 employees
Learn more about Vesyncexternal

$110K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago

Job description

The Company:
 
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
 
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
 
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
 
Check out our brands:
levoit.com \u007C cosori.com \u007C etekcity.com
 
The Opportunity: 
 
Own VeSync's Americas consumer relationship growth system. Drive market results through lifecycle economics, operating cadence, and cross-functional orchestration. Optimize global platform capabilities to execute quickly and efficiently. 
 
This role sits within the Americas Regional DTC Team, operating as the market-facing execution layer of VeSync's three-tier DTC model. Global DTC owns shared platform infrastructure and data tooling. This role utilizes those capabilities and translates them into market growth — owning the consumer relationship, the commercial result, and the operating rhythm for the Americas region. 
 
What makes this role unique:

  • Own one of the three core growth engines for the Americas business — with real P&L accountability 

  • Build a consumer relationship system on top of a Global platform that handles the infrastructure — focus on growth, not tooling 

  • Lead category-building brands (Levoit, Cosori) with strong NPS and genuine consumer loyalty 

  • Operate in a company that has made the commitment to shift from channel thinking to consumer thinking — with executive alignment and organisational structure to back it 

  • Direct access to senior leadership and cross-functional resources across a 1,000-person global organization 

What you bring to the role:
Lifecycle Execution & Optimization 

  • Execute lifecycle programs: welcome, onboarding, cart abandonment, replenishment, win-back, and promotional campaigns  

  • Monitor cohort performance (30/60/90 day retention, repeat purchase rate, AOV) and identify optimization opportunities  

  • Implement segmentation strategies defined by leadership using CRM/CDP tools  

  • Run A/B tests across lifecycle touchpoints and site experiences  

  • Support VIP/member program execution and engagement tactics

Commercial P&L Performance Management 

  • Execute promotional calendar, pricing, and merchandising strategies  

  • Monitor daily/weekly revenue performance and identify drivers of variance  

  • Partner with paid media and IMC teams to align acquisition with lifecycle conversion readiness  

  • Optimize conversion funnel performance (landing pages, PDPs, checkout)  

  • Support forecasting inputs and performance tracking against targets  

Cross-Functional Orchestration 

  • Serve as the US regional DTC lead to coordinate execution across IMC, PCT, Data, and Operations  

  • Ensure readiness for campaign launches and lifecycle initiatives  

  • Identify and escalate blockers impacting delivery timelines or performance  

  • Participate in weekly growth cadences and sprint rituals  

Platform Utilization & Data Activation  

  • Execute campaigns and journeys within CRM/CDP platforms  

  • Activate defined audience segments and lifecycle triggers  

  • Monitor campaign performance and surface insights for optimization  

  • Provide feedback on platform usability and data gaps  

Team & Execution Rhythm  

  • Maintain dashboards and reporting for lifecycle and DTC KPIs  

  • Track performance against KPI targets and flag risks early  

  • Support weekly, monthly, and quarterly business reviews  

  • Ensure documentation of test results, learnings, and playbooks  

What you bring to the role:
  • 5-8 years in DTC, eCommerce, or digital commerce 
  • Strong experience executing lifecycle programs, campaigns, and site optimization that drive measurable results   
  • Working knowledge of revenue drivers, conversion funnels, and CAC/LTV fundamentals  
  • Hands-on experience with retention programs, managed cohort retention curves, CRM campaigns, and cohort metrics - can speak to what drove 90-day repeat rate changes  
  • Has delivered growth outcomes requiring coordination across product, data, brand, and operations — without owning all those teams  
Location:
  • This is an on-site, office-based role in Tustin, CA.
Salary:
  • Starting at $110K
Perks and Benefits:
  • 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
  • 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
  • Generous PTO policy + paid holidays
  • Life Insurance
  • Voluntary Life Insurance
  • Disability Insurance
  • Critical Illness Coverage
  • Accident Insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Travel Assistance Program
  • Employee Assistance Program (EAP)
  • Fully stocked kitchen