ZipRecruiter

Log In

1

Dtc Analyst Jobs (NOW HIRING)

Mattel

Supervisor Training DTC

Jonestown, MS · On-site

$60 - $80/hr

The Training Supervisor - DTC Operations works in a fast-paced e-commerce distribution environment ... Strong analytical and problem-solving skills with the ability to interpret operational reports and ...

Mattel

Supervisor Training DTC

Jonestown, PA

The Training Supervisor - DTC Operations works in a fast-paced e-commerce distribution environment ... Strong analytical and problem-solving skills with the ability to interpret operational reports and ...

Applied Labs

$250/hr

Leverage AI to automate reporting and elevate the quality of our analysis Growth Marketing * Serve ... Lead and develop the DTC team across CRM/retention, site merchandising, SEO, and digital product

ADP, Inc.

eCommerce Senior Director (DTC)

Boca Raton, FL · On-site

$200 - $250/hr

Maintain full ownership of DTC financial performance, including revenue, margins, expenses, and ... Analyze trends and opportunities to support data-driven decision making. * Translate complex data ...

SharkNinja

Manager, DTC GTM

Needham, MA · On-site

$167K/yr

Proficient analytical skills, and experience with analytical tools such as GA4, PowerBI or ... Background in consumer electronics, FMCG, or a product-led DTC brand (preferred) * Educated to ...

previous page

Showing results 41-60

All JobsDtc Analyst Jobs

Dtc Analyst information

What is a DTC analyst?

A DTC Analyst is a professional who specializes in Direct-to-Consumer (DTC) sales analytics. They analyze data related to online and direct sales channels to help companies optimize their marketing strategies, improve customer experience, and increase revenue. DTC Analysts typically work with large sets of customer and sales data, generate reports, and provide actionable insights to inform business decisions. Their role is crucial for brands looking to grow their presence in digital and e-commerce markets.

What are the key skills and qualifications needed to thrive as a DTC analyst?

To thrive as a DTC Analyst, you need strong analytical skills, proficiency in data interpretation, and a solid understanding of direct-to-consumer (DTC) business models, often supported by a degree in business, marketing, or a related field. Familiarity with analytics platforms like Google Analytics, CRM systems, and data visualization tools such as Tableau or Power BI is typically required. Excellent problem-solving, communication, and collaboration skills help DTC Analysts translate data insights into actionable business strategies. These competencies are crucial for optimizing marketing campaigns, driving customer engagement, and supporting data-driven decision-making in a competitive ecommerce landscape.

What are some common challenges DTC analysts face when optimizing direct-to-consumer sales strategies?

DTC Analysts often encounter challenges such as rapidly shifting consumer preferences, integrating data from multiple digital channels, and accurately measuring the effectiveness of marketing campaigns. They must balance short-term sales targets with long-term customer retention goals, all while ensuring compliance with privacy regulations. Collaboration with marketing, product, and data science teams is key to overcoming these hurdles and driving continuous improvement in DTC performance.

What is the difference between Dtc Analyst vs Data Analyst?

AspectDtc AnalystData Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; knowledge of e-commerce platformsBachelor's degree in Statistics, Computer Science, or related field; proficiency in data tools
Work EnvironmentRetail, e-commerce, or marketing teams focusing on direct-to-consumer salesVarious industries including finance, healthcare, marketing, often in office settings
Employer & Industry UsagePrimarily in retail and e-commerce companies analyzing DTC sales dataAcross multiple industries analyzing large datasets for insights

The Dtc Analyst and Data Analyst roles share skills in data interpretation and require similar educational backgrounds. However, Dtc Analysts focus specifically on direct-to-consumer sales data within retail or e-commerce environments, while Data Analysts work across diverse industries analyzing broad datasets. The roles overlap in skills but differ in industry focus and application.

What cities are hiring for Dtc Analyst jobs?

Cities with the most Dtc Analyst job openings:

What states have the most Dtc Analyst jobs?

States with the most job openings for Dtc Analyst jobs include:

What are popular job titles related to Dtc Analyst jobs?

For Dtc Analyst jobs, the most frequently searched job titles are:

Infographic showing various Dtc Analyst job openings in the United States as of June 2026, with employment types broken down into 75% Full Time, and 25% Temporary. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution.

Direct to Consumer Sr. Director - SodaStream DTC

Plano, TX • On-site

PepsiCo
Food and Drink Manufacturing • 10K+ employees
Learn more about PepsiCoexternal

Full-time

Re-posted 20 days ago

PepsiCo rating

7.5

Company rating: 7.5 out of 10

Based on 906 frontline employees who took The Breakroom Quiz

154th of 445 rated food and drinks producers

Job description

Overview

This role will lead SodaStream's global Direct-to-Consumer (DTC) growth agenda and operating roadmap, accelerating channel scale-up, sustainable growth, and margin improvement across markets and regions. Reporting to the Global CMO, the role will serve as a key enterprise leader shaping the future of SodaStream's consumer experience, digital commerce ecosystem, and data-driven growth capabilities.

The position requires a commercially sharp and globally minded leader who can successfully partner with diverse markets and functions - balancing strong strategic direction with pragmatic local flexibility. The role will drive alignment across markets, functions, PepsiCo stakeholders, and technology partners to elevate DTC into a scaled global growth engine.

The leader will oversee the evolution of SodaStream's digital ecosystem into a world-class brand and commerce experience - transforming the webstore into a premium "showroom" for the brand through best-in-class UX/UI, storytelling, personalization, merchandising, and connected consumer journeys.

The role will also lead the next generation of DTC capabilities, including advanced data automation, AI-enabled optimization and scalable commercial infrastructure.

This is a unique opportunity to shape the future of SodaStream's global consumer engagement model while advancing our mission to offer a better way to drink.

Responsibilities
  • Define and lead the global DTC vision, ambition, and long-term growth strategy across markets and regions.
  • Build strong partnerships with local market teams, influencing and aligning diverse stakeholders while navigating when to standardize globally versus adapt locally.
  • Define and evolve SodaStream's global DTC consumer value proposition, including personalization, bundling, subscriptions, loyalty integration, and exclusive digital offerings.
  • Lead the transformation of SodaStream's webstores into premium brand showrooms through best-in-class UX/UI, digital storytelling, navigation, merchandising, and conversion optimization.
  • Own the end-to-end digital consumer journey across the digital shelf, including SEO, site experience, experimentation, personalization, and A/B testing.
  • Define and govern cross-sell, up-sell, assortment, and merchandising strategies to drive conversion, basket growth, and lifetime value.
  • Drive forward-looking DTC capability upgrades, including AI-enabled optimization automation and scalable commercial infrastructure.
  • Partner closely with Loyalty & CRM leadership to strengthen lifecycle journeys, retention programs, and personalized consumer engagement and data-analytics for data-driven optimization and automation.
  • Partner on full-funnel media and performance optimization strategies with Digital Marketing teams.
  • Own and drive key DTC performance metrics including conversion, retention, repeat purchase, engagement, and CLTV.
  • Define, prioritize, and govern the global DTC capability roadmap across technology, operations, analytics, and consumer experience.
  • Influence enterprise-wide digital transformation initiatives across Marketing, Technology, Data, Operations, and Commercial organizations.
Qualifications
  • MBA or equivalent Master's degree in Business, Strategy, Digital Marketing, eCommerce, or related field - preferred.
  • Advanced education or formal training in digital commerce economics, omnichannel operating models, growth strategy, data analytics, AI, or digital transformation preferred.
  • 15+ years of experience in senior eCommerce, DTC, digital growth, or omnichannel leadership roles.
  • Proven experience leading global or multi-market DTC organizations within FMCG, D2C-first, subscription, consumer tech, or razor-blade business models strongly preferred.
  • Demonstrated success scaling DTC businesses across complex international market footprints and matrix organizations.
  • Strong strategic and commercial leadership combined with deep understanding of digital consumer behavior, UX/UI, data-driven growth, and performance optimization.
  • Proven capability leading large-scale transformation initiatives involving technology, analytics, CRM, media, and commercial operations.
  • Strong executive presence with the ability to influence senior stakeholders across global, regional, and local organizations.
  • Experience partnering cross-functionally across Marketing, Tech, Data, Operations, CRM, and Commercial leadership teams.
Employment Type: FULL_TIME

What PepsiCo employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

PepsiCo logo

About PepsiCo

Sourced by ZipRecruiter

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Purchase, NY, US

Year founded

1965

View All PepsiCo Jobs

Apply