EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. Description DDM Group has an immediate opening for a Digital Marketing & Distribution Manager to lead growth strategies across our three digital properties: AtlantaBlackStar.com, Finurah.com, and TheShadowLeague.com. This role sits at the intersection of organic audience growth, content distribution, and strategic partnerships. The ideal candidate is a creative thinker who finds unconventional pathways to expand reach, drive discovery, and cultivate loyalty among our audience at scale. Core Responsibilities Distribution & Partnerships
- Identify, develop, and manage syndication and distribution partnerships with platforms, publishers, and media organizations that extend DDM's reach
- Cultivate relationships with emerging and established platforms to secure distribution opportunities across newsletters, video, and editorial content
- Evaluate and negotiate partnerships that drive audience acquisition and brand visibility across DDM's portfolio
- Monitor the competitive landscape and identify where DDM has distribution gaps or untapped opportunities
Audience & Newsletter Growth
- Own and drive subscriber acquisition strategy across the newsletter, Substack, and emerging owned channels
- Lead newsletter audience growth including funnel development, engagement optimization, and monetization in collaboration with ad sales
- Develop audience segmentation strategies that deepen loyalty, increase return visits, and move casual readers toward habitual engagement across all three properties
Social & Community Engagement
- Develop and execute platform-specific strategies across Instagram, YouTube, Facebook, TikTok, Reddit, Threads, and emerging platforms
- Build community on each platform - not just distribute content
- Use data and performance analytics to identify content opportunities, optimize organic reach, and inform editorial strategy
- Oversee content distribution and posting cadence across all platforms in collaboration with editorial and video teams
Reporting & Operations
- Manage budget for platform tools and operational needs in collaboration with the VP
- Track and report on performance metrics across distribution, social, and newsletter channels
- Collaborate with sales, editorial, and external agency partners on audience goals tied to sponsorship and direct deal commitments
Position Requirements
- Bachelor's degree in journalism, communications, marketing, or comparable field
- 5+ years in audience development, distribution, or digital media strategy - preferably within a publishing or media organization
- Demonstrated experience building and scaling newsletter or email programs
- Proven track record securing and managing content distribution or syndication partnerships
- Deep platform fluency across social, newsletter, and emerging distribution channels
- Strong creative instincts for identifying and activating non-obvious audience pathways
- Proficiency in analytics tools including Google Analytics, social platform insights, and email performance metrics
- Experience with A/B testing, SEO, and data-driven content optimization
- Familiarity with social management tools a plus
- Proficiency in Canva; Adobe Suite experience a plus
- Deep understanding of how race and culture shape the experiences and media consumption of Black audiences
- Ability to operate both strategically and tactically in a fast-paced, entrepreneurial environment
Full-Time/Part-Time Full-Time Salary $68K-$76K, plus Performance Bonuses Position Digital Marketing & Distribution Manager Division Atlanta Black Star Number of Openings 1 Exempt/Non-Exempt Non-Exempt Hiring Manager(s) Req Number MAR-26-00005 Open Date 7/22/2026 Location DDM GROUP LLC About the Organization Diamond Diaspora Media exists at the intersection of technology and media. We publish narratives intentionally and specifically to enlighten and transform the world. Our digital news platforms Atlantablackstar.com, Theshadowleague.com, and Finurah.com are leading the way with powerful content that spans the culture, sports, news features and timely-financial news that resonates with our 15 million readers. Come join us and let us change the world together. This position is currently accepting applications.