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Director Wellness Marketing Jobs in Naperville, IL

Center Director

Lombard, IL · On-site

$46.30K - $63.50K/yr

In this role, you will provide leadership to the team through direct accountability of the development, operations, programming, and marketing of the wellness center. Improving life, with elevated ...

We are a marketing and technology agency purpose-built for the intersection of health and wellness ... As our Director, Health Marketing At MERGE, we are more than a marketing and technology agency; we ...

Together, we are united by a single purpose: to inspire health, wellness, and happiness at scale. As the Director of Health Marketing, you will act as a senior, solution-oriented leader who thrives ...

Elase is hiring a Director of Growth Marketing to lead the acquisition engine behind our rapidly ... Curiosity about the aesthetics, wellness, or beauty categories and a genuine interest in how ...

The Role We are seeking a dynamic and commercially minded Marketing Director to lead integrated ... Tuition reimbursement and wellness reimbursement programs * HSA and FSA options * Working Advantage ...

We pride ourselves on FUSING HOSPITALITY, TECHNOLOGY and WELLNESS. Our mission is to maximize the ... marketing & events, direct marketing, website development, social media platform, and other ...

We pride ourselves on FUSING HOSPITALITY, TECHNOLOGY and WELLNESS. Our mission is to maximize the ... marketing & events, direct marketing, website development, social media platform, and other ...

We pride ourselves on FUSING HOSPITALITY, TECHNOLOGY and WELLNESS. Our mission is to maximize the ... marketing & events, direct marketing, website development, social media platform, and other ...

Head of Marketing

Chicago, IL · On-site

$150K - $165K/yr

This role manages 2 direct reports plus contractors prior management experience is a must. You're ... A personal interest in fitness and wellness, ideally as a consumer of boutique fitness. You've ...

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Director Wellness Marketing information

See Naperville, IL salary details

$33.5K

$71.2K

$109.8K

How much do director wellness marketing jobs pay per year?

As of May 28, 2026, the average yearly pay for director wellness marketing in Naperville, IL is $71,213.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,400.00 and $81,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Wellness Marketing, and why are they important?

To thrive as a Director of Wellness Marketing, you need expertise in marketing strategy, brand management, and a deep understanding of the wellness industry, often backed by a bachelor's or master's degree in marketing or a related field. Familiarity with CRM platforms, digital analytics tools, and marketing automation systems is typically required, as well as certifications like Digital Marketing Professional or similar. Outstanding leadership, creativity, and the ability to communicate and collaborate across teams are essential soft skills for driving campaigns and fostering innovation. These competencies are crucial for building impactful wellness brands, delivering measurable results, and leading teams in a competitive, evolving marketplace.

How does the Director of Wellness Marketing typically collaborate with product development and clinical teams to create effective campaigns?

As a Director of Wellness Marketing, you'll regularly work alongside product development and clinical teams to ensure that marketing strategies are both accurate and impactful. Collaboration often involves attending cross-functional meetings, reviewing product or program details for compliance and efficacy, and translating technical language into clear, consumer-focused messaging. This close partnership helps create marketing campaigns that resonate with target audiences while adhering to wellness standards and regulatory requirements. Establishing strong communication channels and mutual respect with these teams is key to success in this role.

What does a Director of Wellness Marketing do?

A Director of Wellness Marketing leads the development and execution of marketing strategies for wellness-related products or services. They oversee market research, branding, campaign management, and partnerships to promote wellness initiatives to target audiences. This role often involves collaborating with product development, sales, and creative teams to ensure the company's wellness offerings resonate in the market. Additionally, they analyze trends and measure the effectiveness of marketing efforts to drive growth and engagement.

What is the difference between Director Wellness Marketing vs Wellness Program Manager?

AspectDirector Wellness MarketingWellness Program Manager
CredentialsMarketing or health-related degrees, certifications in wellness marketingHealth, wellness, or fitness certifications, project management experience
Work EnvironmentStrategic planning, marketing campaigns, cross-department collaborationProgram implementation, participant engagement, operational oversight
Employer & IndustryHealthcare organizations, wellness brands, corporate wellness programsHealthcare providers, corporate wellness departments, fitness centers

The main difference is that the Director Wellness Marketing focuses on developing and executing marketing strategies to promote wellness programs, while the Wellness Program Manager handles the day-to-day management and execution of wellness initiatives. Both roles require health-related knowledge, but the Director is more strategic and marketing-oriented, whereas the Program Manager is more operational and program-focused.

What are popular job titles related to Director Wellness Marketing jobs in Naperville, IL? For Director Wellness Marketing jobs in Naperville, IL, the most frequently searched job titles are:
What job categories do people searching Director Wellness Marketing jobs in Naperville, IL look for? The top searched job categories for Director Wellness Marketing jobs in Naperville, IL are:
What cities near Naperville, IL are hiring for Director Wellness Marketing jobs? Cities near Naperville, IL with the most Director Wellness Marketing job openings:
Center Director

Center Director

Power Wellness

Lombard, IL • On-site

$46.30K - $63.50K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 9 days ago


Power Wellness rating

8.2

Company rating: 8.2 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

2nd of 61 rated gym and leisure clubs


Job description

Position Title: Fitness Center Director
Type: Full time
Location: Northern Suburbs of Illinois
Are you an experienced leader? We're looking for candidates like you!
Power Wellness, is the nation's largest management company in the medical fitness industry. Founded in 1996, we have managed over 50 centers for healthcare systems, academic institutions, community foundations and municipalities. We focus on creating meaningful connections with each of our members to help them move forward. As a team member of Power Wellness you will enjoy a variety of health and financial benefits and receive competitive pay. We provide personal and professional support, training and development and flexible job opportunities.
Power Wellness is growing and has leadership opportunities for full-time Center Directors. In this role, you will provide leadership to the team through direct accountability of the development, operations, programming, and marketing of the wellness center.
Improving life, with elevated opportunities.
The Fitness Center Director is responsible for providing leadership to the entire center team through direct accountability of the development, operations, programming and marketing of the wellness center. The Fitness Center Director aims to achieve the overall client organizational strategic direction and goals through efficient and effective delivery of services to members and guests of the center.
Benefits:
- Flexible Work Schedules and Earned Time Off (ETO).
- Complimentary Fitness Membership.
- Medical, Dental and Vision Benefits.
- 401(K) plan with company matching.
- Pet Insurance.
Essential Duties and Responsibilities:
1. Work collaboratively with all fitness center management teams to assure consistent provision of services and care is achieved with Power Wellness support, collaboration and coordination.
2. Provide leadership, supervision and support to the all center employees.
3. Ensure compliance with all Power Wellness policies and procedures provided for center operations to help maximize operational efficiencies and minimize any potential risks.
4. Work together with Human Resources to ensure appropriate staffing requirements and compliance with HR policies and procedures.
5. Oversee all employee disciplinary and termination processes in consultation with the HR department utilizing sound human resource principles and following appropriate state and federal labor and employment laws.
6. Responsible for the planning and development of fiscal year operating and capital budgets in cooperation with Operations, Power Wellness and client accounting departments.
7. Responsible for managing center operations with strategic and operational goals within the approved operating budget.
8. Contribute to all submitted monthly, quarterly and/or annual budget and statistical reports to the client/s in cooperation with the Financial Manager and Operations.
9. Develop, implement and evaluate marketing and retention plans in collaboration with Power Wellness marketing for community and corporate prospects to achieve membership volume goals.
10. Assist in the development of emergency response and building safety policies including ongoing training and drills in keeping with local and hospital regulations and according to Medical Fitness Association (MFA) guidelines.
11. Administer medically based programs in coordination with the Medical Integration Department; focusing on wellness based, local demographics and needs within the health system, community and member population.
12. Participate in the medical advisory committee (MAC) to consult and provide professional input related to medically integrated programming, and ensure there is a high level of engagement between the MAC and the center's programs, services and safety protocols.
13. Represent the center with involvement and attendance at off-site community events such chamber organizations, health fairs, service clubs and corporate events with the intent of sharing center information and procuring memberships.
14. The ability to be flexible and accommodating as it relates to center hours, work schedules and scheduling appointments for prospects and members.
15. Other duties as assigned.
Qualifications:
• Bachelor's degree in exercise science, health care/fitness related field and/or business studies required. Master's degree preferred.
• Minimum 3 years of experience in a management position required.
• Experience in implementation of capital/operating budgets, human resource development, marketing, retail/membership sales, medical integration and wellness programming preferred.
• Ability to lead a team and manage multiple projects through completion with high level of organizational skill, efficiency and goal attainment.
• CPR/AED certification required within 90 days of hire (provided by Power Wellness).
• Must possess excellent inter-personal and communication skills, and the ability to work with members in a positive, service based manner.
• Ability to multi-task and maintain a controlled and professional demeanor with a high level of organizational skills and efficiency.
• Proficient computer skills.
• Ability to exercise sound business judgement without supervision on human resources and administrative matters of significance.
• Excellent sales, marketing, writing, presentation and tracking skills required.
We Improve Life By Delivering Excellence In Health, Fitness & Wellness Management.
Integrity * Excellence * Humanity * Passion * Creativity * Humility