Director Sports Analyst Jobs (NOW HIRING)

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.
Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.
The Executive Directorreports directly to the President of Optimum Sports and serves as the direct line of communication with clients. This person willlead a team to analyze, design, initiate, and oversee sponsorship marketing and ticketing strategies for assigned client(s).This includes the overall investigating of opportunities, evaluating them for fit with client/brand objectives, managing day-to-day execution, and providing follow-up analysis of instituted programs, as needed.
Requirements:
Experience leading sportssponsorshipsand360 activationsis a plus
15 years' experience working inan integrated strategyroleand/or sponsorship marketing positionwith direct client-facing access
10+ years of relevant experience in sports
Experience acrossmainstream mediachannels (national TV, local, digital, social,etc)
Strong communicator-both written and verbal-and presenter, in person and on conference calls
Extensive client facing experience
Highly organized, with the ability to manage and prioritize many simultaneous deliverables
Undergraduate degreerequired(preferably Marketing, Business, Sports Management or Communications)
Proficient in Excel, PowerPoint, Word, Google Docs,Teams
Critical Skills:
Strong background inmarketing andmedia strategy, with experience inbuilding out integrated recommendations across variousbudgetscenarios
Strong ability to effectively communicate ideas in both a written and verbal setting
Ability to work well under pressure and deliver assignments under deadline
Industry knowledge and understanding of sports marketing and media vernacular and trend
Strong management skills and the ability to be a team leader
Self-sufficient,enthusiasticand proactively pursues assignments
Key Responsibilities:
Support direct reports in developingoverarching strategy across multiplemediachannels
Lead broader sports strategy development for client education
Interpret relevant research from third party data, industrytradesandadditionalsource
Primarily manage day-to-day comms with client POCs and across internal teams
Develop broad understanding of clients' business needs, KPI's, goals andobjectives
Ability to work seamlessly across internal and external groups
Work directlyand dailywithplanning and investmentteamstodevelopholisticclientstrategy
Promote use of data and other insight tools to build strategic recommendationsE.g., Target analysis, competitive,marketplace intelligence
Collaborate with external agency partners on IAT deliverables including but not limited to a respectiveannual business planning, brand/master brandcommunications strategy, tactical media recommendations,etc
Responsible forbudget trackingacross a portfolio, where fundingmay besourced from variousLOBs
Detailed knowledge of all working budgets; accountability to address internal and client-based budget allocation questionsand responsible foranybudget reporting
Familiar withand staying up-to-speedonthe evolvingdigitallandscape -both related to sports-specificpropertiesas well as social channels and content strategies
Have strong knowledge of the sports marketplace toidentifynew opportunities, areas of white space, vacant ownership positions,etcthatfit within the overarchingclientstrategyand workin conjunction withinternal planning andinvestment teamsto bring these to life
Overseedirect reportsby managing workload, delegating responsibilities, checking work for accuracyand being their lead POC in terms of mentorship and growth development
New York: $150,000.00-$220,000.00

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