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Director Search Engine Marketing Jobs (NOW HIRING)

Gartner

Director, SEO

Stamford, CT · On-site

Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner's search strategy. This role owns end-to ...

PMG

SEM Lead

Dallas, TX · On-site

Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can ...

Gartner

Director, SEO

Stamford, CT · Hybrid

Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner's search strategy. This role owns end-to ...

Gartner, Inc.

Director, SEO

Stamford, CT · On-site

Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner's search strategy. This role owns end-to ...

Gartner

Director, SEO

London, OH · Hybrid

Global Marketing is seeking an experienced and highly analytical Director, SEO & AEO to lead the execution, performance, and continued evolution of Gartner's search strategy. This role owns end-to ...

Hireecom

Join Hire Ecom - SEO & SEM Specialist (E-commerce) | Drive Organic & Paid Growth! Are you a search engine marketing (SEM) and SEO expert with a passion for scaling eCommerce brands through high ...

Mouser

SEM Specialist II

Mansfield, TX · On-site

Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating ...

RVO Health

Director, SEO

Charlotte, NC · On-site +1

$131K - $180K/yr

The Director brings deep and varied SEO expertise, spanning traditional Google search, Agentic ... Master's degree in Marketing, Communications, or related experience. * Proven track record of ...

Macy's

Search Engine Marketing Specialist

Manhattan, NY

$81K - $135K/yr

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

Sosemo

Associate Director, Paid Search (SEM)

Manhattan, NY · On-site

$95K - $117K/yr

We are seeking a talented Associate Director of Paid Search (SEM) or a strong Manager to join our growing team. We were recently named to Inc. Magazine's list of Best Workplaces. Therefore, this is a ...

RVO Health

Director, SEO

Charlotte, NC · On-site

$131K - $180K/yr

The Director brings deep and varied SEO expertise, spanning traditional Google search, Agentic ... Master's degree in Marketing, Communications, or related experience. * Proven track record of ...

RVO Health

Director, SEO

New York, NY · On-site

$150K - $190K/yr

The Director brings deep and varied SEO expertise, spanning traditional Google search, Agentic ... Master's degree in Marketing, Communications, or related experience. * Proven track record of ...

Macy's

Search Engine Marketing Specialist

Manhattan, NY · On-site

$81K - $135K/yr

Job Overview The Specialist will be responsible for managing SEM campaigns for the Macy's business. Your role would involve creating, managing, and optimizing SEM campaigns across various search ...

RVO Health

Director, SEO

New York, NY · On-site +1

$150K - $190K/yr

The Director brings deep and varied SEO expertise, spanning traditional Google search, Agentic ... Master's degree in Marketing, Communications, or related experience. * Proven track record of ...

Suno, Inc.

SEM Manager

Manhattan, NY · On-site

As our SEM Manager, you'll own paid search acquisition strategy, signaling, and testing across Google, Bing, and Apple Search Ads while joining our Growth Marketing team at a time when speed and ...

Sosemo

Associate Director, Paid Search (SEM)

Manhattan, NY · On-site

$95K - $117K/yr

We are seeking a talented Associate Director of Paid Search (SEM) or a strong Manager to join our growing team. We were recently named to Inc. Magazine's list of Best Workplaces. Therefore, this is a ...

Hearst

SEM Strategist

Amherst, NY · On-site

$38K/yr

IMS Search Engine Marketing Strategist As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries.

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How much do director search engine marketing jobs pay per year?

As of Sep 11, 2026, the average yearly pay for director search engine marketing in the United States is $124,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $120,000.00 and $130,000.00 per year, depending on experience, location, and employer.

What does a director of search engine marketing do?

A Director of Search Engine Marketing (SEM) oversees the strategy, planning, and execution of paid search marketing campaigns to increase a company's online visibility and drive website traffic. They manage teams, set goals, analyze campaign performance, and optimize budgets across platforms like Google Ads and Bing Ads. This role also involves collaborating with other marketing departments, staying updated on industry trends, and ensuring SEM strategies align with broader business objectives.

What are the typical challenges faced by a director of search engine marketing when managing large-scale campaigns?

A Director of Search Engine Marketing often faces challenges such as efficiently allocating budgets across multiple channels, staying ahead of frequent algorithm updates, and ensuring alignment between paid and organic strategies. Managing a large team and coordinating with other departments like content, analytics, and product can add complexity, especially when integrating data-driven insights into campaign decisions. Additionally, measuring ROI and optimizing campaigns at scale requires a strong analytical approach and the ability to adapt quickly to shifting market trends.

What are the key skills and qualifications needed to thrive as a director of search engine marketing, and why are they important?

To thrive as a Director of Search Engine Marketing, you need advanced expertise in SEM strategy, analytics, campaign management, and a solid background in digital marketing, often supported by a degree in marketing or a related field. Proficiency with tools such as Google Ads, Google Analytics, Bing Ads, and bid management platforms, along with relevant certifications like Google Ads Certification, is typically required. Strong leadership, analytical thinking, and communication skills help drive team performance and cross-functional collaboration. These skills and qualities are essential for maximizing ROI, overseeing large-scale campaigns, and ensuring effective alignment with business objectives.

What is the difference between Director Search Engine Marketing vs Search Engine Marketing Manager?

AspectDirector Search Engine MarketingSearch Engine Marketing Manager
ResponsibilitiesOversees overall SEM strategy, manages teams, sets budgets, and aligns marketing goals with business objectives.Executes SEM campaigns, manages daily operations, and optimizes ad performance under strategic guidance.
Required CredentialsBachelor's degree, often with advanced marketing certifications or experience in leadership roles.Bachelor's degree, certifications like Google Ads or SEM-specific training.
Work EnvironmentStrategic planning, team management, cross-department collaboration.Campaign setup, monitoring, and optimization within digital marketing teams.

The main difference between a Director Search Engine Marketing and a Search Engine Marketing Manager lies in scope and leadership. The director focuses on strategic oversight and team management, while the manager handles day-to-day campaign execution. Both roles require relevant certifications and experience, but the director typically has more leadership responsibilities and a broader strategic focus.

What cities are hiring for Director Search Engine Marketing jobs?

Cities with the most Director Search Engine Marketing job openings:

What are the most commonly searched types of Search Engine Marketing jobs?

The most popular types of Search Engine Marketing jobs are:

What states have the most Director Search Engine Marketing jobs?

States with the most job openings for Director Search Engine Marketing jobs include:

What are popular job titles related to Director Search Engine Marketing jobs?

For Director Search Engine Marketing jobs, the most frequently searched job titles are:

Infographic showing various Director Search Engine Marketing job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 10% Part Time, and 2% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $124,999 per year, or $60.1 per hour.

Search Engine Marketing Manager

New York, NY • On-site

Smb Engine
Marketing • 11 - 50 employees
Learn more about Smb Engineexternal

Full-time

Re-posted 3 days ago

Job description

Job Responsibilities
  • Understand and support clients' business goals.
  • Research, design, and implement successful SEM campaigns.
  • Build strong relationships with clients and effectively communicate strategy, opportunities, and results with stakeholders.
  • Provide detailed reporting of work activities, performance metrics, behavioral data, and market trends.
Desired Skills and Experience
Knowledge and Skills
  • Highly proficient in Excel - adept with pivot tables, vlookups, and formula building for text manipulation and data analysis.
  • Proficient in Google Analytics including initial setup, troubleshooting, custom segments, and AdWords linking.
  • Knowledge of HTML/CSS and JavaScript is a plus.
  • Aptitude for analytical and quantitative reasoning; ability to identify business questions and conduct data analyses in order to find answers.
  • Excellent organizational and project management skills.
  • Demonstrated aptitude for understanding consumer behavior.
  • Ability to prioritize projects, pay attention to detail, and multi-task.
  • Strong written and verbal communication skills.
  • Function effectively under pressure and maintain a sense of humor.
  • Strong interpersonal and collaboration skills.
  • Willingness to help wherever needed.

Education and Experience
  • 4 year degree in Marketing, Business or related field is desirable. Will consider a combination of experience and education related to the position.
  • 2+ years of experience with two or more of the following:
    • SEO
    • Website Usability
    • Marketing Analytics
    • Display Media Optimization
    • Social Media Management
  • 3+ years of experience managing AdWords & Bing campaigns, with full responsibility for all aspects of the campaigns.
  • AdWords Certified a must
  • Bing certifications a plus.
  • Demonstrated experience with large campaigns is highly preferred.
What to expect:
  • Competitive base salary commensurate with experience
  • Performance-based options
  • Fun start-up culture
  • Access to senior management
  • Ability to grow within the organization
  • Training and support from all levels of the company

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