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Director Online Reputation Management Jobs in Rochester, NY

Industry/Sector Not Applicable Specialism SAP Management Level Director & Summary The Opportunity ... You are expected to uphold PwC's reputation for quality, integrity, and inclusion, fostering an ...

Grocery Stocker

Rochester, NY · On-site

$14.75 - $17.50/hr

We will get you up to speed quickly with our online training and learning materials. The primary ... Weekly paychecks and a direct deposit option. * Paid drive time and mileage reimbursement available.

Grocery Stocker

Webster, NY · On-site

$13.75 - $16.25/hr

We will get you up to speed quickly with our online training and learning materials. The primary ... Weekly paychecks and a direct deposit option. * Paid drive time and mileage reimbursement available.

New

NY CUSTOMER SERVICE COUNTER

Victor, NY · On-site

$16.50 - $18.50/hr

Answer a multi-line telephone - assist customers or direct them to the appropriate area * Provide ... Prepare, box, and wrap customer purchases and online orders for shipment * Calculate service desk ...

NY CUSTOMER SERVICE COUNTER

Victor, NY · On-site

$16.50 - $18.50/hr

Answer a multi-line telephone - assist customers or direct them to the appropriate area * Provide ... Prepare, box, and wrap customer purchases and online orders for shipment * Calculate service desk ...

Tax Manager

Rochester, NY · On-site

$80K - $120K/yr

We maintain a robust reputation grounded in integrity, professionalism, and unparalleled expertise ... Experience to direct the work of staff employees * Will provide on-the-job training and make ...

Since its founding in 2005, the company has built a reputation for de-risking project delivery and ... College degree required, bachelor's degree in construction management or engineering degrees ...

Director - HCM Sales

Rochester, NY · On-site

$115 - $125/hr

Who we are Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of ... online compliance tools to a fully outsourced HR department. This is a hybrid position located at ...

Showing results 21-40

Director Online Reputation Management information

See Rochester, NY salary details

$23.2K

$119.9K

$187K

How much do director online reputation management jobs pay per year?

As of Aug 9, 2026, the average yearly pay for director online reputation management in Rochester, NY is $119,903.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,700.00 and $145,500.00 per year, depending on experience, location, and employer.

What does a director of online reputation management do?

A Director of Online Reputation Management oversees strategies and initiatives to shape, protect, and enhance a company's or individual’s presence on the internet. This includes monitoring digital channels for brand mentions, managing responses to reviews or negative publicity, and developing campaigns to foster a positive image. They collaborate with marketing, PR, and customer service teams to ensure consistent messaging and address any reputational risks. Their main goal is to maintain a favorable public perception and mitigate any potential damage to the brand’s reputation online.

How does a director of online reputation management typically collaborate with other departments to protect and enhance a company's brand image?

A Director of Online Reputation Management works closely with teams such as marketing, public relations, customer service, and legal to create a unified strategy for monitoring and responding to online feedback. They coordinate with marketing to ensure brand messaging is consistent across all digital platforms, collaborate with PR during crisis situations, and work with customer service to address negative reviews or comments effectively. This role often involves leading cross-functional meetings to align reputation management strategies and ensure all departments are prepared to respond quickly to potential online risks. Such collaboration is vital for maintaining a positive and resilient brand image.

What are the key skills and qualifications needed to thrive as a director of online reputation management, and why are they important?

To thrive as a Director of Online Reputation Management, you need expertise in digital marketing, brand management, crisis communication, and analytics, usually supported by a relevant degree and experience in public relations or communications. Proficiency with social listening tools, SEO platforms, analytics dashboards, and content management systems is typically required. Exceptional leadership, strategic thinking, and strong interpersonal skills set top performers apart in this role. These skills and qualities are essential to proactively safeguard brand reputation, manage crises effectively, and maintain a positive online presence.
What are popular job titles related to Director Online Reputation Management jobs in Rochester, NY? For Director Online Reputation Management jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Director Online Reputation Management jobs in Rochester, NY look for? The top searched job categories for Director Online Reputation Management jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Director Online Reputation Management jobs? Cities near Rochester, NY with the most Director Online Reputation Management job openings:
Infographic showing various Director Online Reputation Management job openings in Rochester, NY as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $119,903 per year, or $57.6 per hour.

CDP Strategy & Digital Personalization- Director

Pwc

Rochester, NY • On-site

$122K - $504K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago


PwC rating

8.3

Company rating: 8.3 out of 10

Based on 76 frontline employees who took The Breakroom Quiz

26th of 72 rated business consultants


Job description

Industry/Sector

Not Applicable

Specialism

IFS - Clients & Markets

Management Level

Director

Job Description & Summary


The Opportunity


As a Customer Data Platform (CDP) Strategy & Digital Personalization Director, CDP (Customer Data Platform) you will play a pivotal role with CDP implementation & oversight. Your work will involve developing strategies torefinetechnology use, improve employee experiences, and enhance customer engagement, creating an environment where people and technology thrive together.


As aDirector, you will set the strategic direction and lead business growth efforts,makingimpactful decisions while overseeing multiple projects. You are expected to be a guardian of PwC's reputation, understandingthat quality, integrity, inclusion, and a commercial mindset are foundational to our success. You will cultivate potential in others and actively collaborate across the PwC Network,leveragingour collective strength toamplifyclient satisfaction.

Responsibilities


-Leading digital personalization,MarTech, and/or CDP initiatives
-Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies
-Shaping platform roadmaps and implementation strategies;
-Translating businessobjectivesinto scalable digital solutions;
-Leading complex initiatives across business and technical teams;
-Understanding of customer data strategy, integrations, and activation workflows; and,
-Influencing strategic direction across multiple workstreams
What You Must Have


-At least a High School Diploma
-At least 8 years of experience in sales,marketingor PwC experience
What Sets You Apart


-Preference for aBachelor'sdegree
-Proven experience working with and versed inAdobe Experience Cloud products
-Previousexperience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) orsimilar products;
-Understanding of customer profile segmentation and experience in 360-degree view of customers in CDP
-Proventrack recordof managing successful CDP implementation, dataarchitectureand data modeling; preferably with experience working in CDP, CRM
-Deep understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes;
-Familiarity with CRM and Marketing Automation platforms (i.e.Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)
- Command ofidentifyingresolution components and enabling technology (i.e.profile merge rules, identitygraph, identity serviceprovider, etc.)
- Working with audience-based digital marketing strategy either at an agency or brand
- Oversight of the CDP technology solution (e.g.oversee steady stateassistingteams, interact with business owners, plan for break / fix and other enhancements / maintenance)

Travel Requirements

Up to 20%

Job Posting End Date

The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glanceAs PwC is anequal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.Learn more about how we work: https://pwc.to/how-we-workFor only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

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