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Director Of Visual Merchandising Jobs (NOW HIRING)

Buck Mason

Director of Visual Presentation

Los Angeles, CA · On-site

$125K - $150K/yr

Collaborate between design, merchandising, and retail teams to effectively communicate vision from concept through customer experience * Lead the design and development of effective fixtures and ...

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Director Of Visual Merchandising information

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$91.5K

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$179K

How much do director of visual merchandising jobs pay per year?

As of Jul 14, 2026, the average yearly pay for director of visual merchandising in the United States is $125,091.00, according to ZipRecruiter salary data. Most workers in this role earn between $106,000.00 and $143,500.00 per year, depending on experience, location, and employer.

What does a Director of Visual Merchandising do?

A Director of Visual Merchandising is responsible for developing and implementing visual strategies that enhance the presentation of products in retail stores. They oversee the creation of store layouts, window displays, and in-store signage to attract customers and promote sales. This role involves collaborating with marketing, design, and store teams to ensure a consistent brand image. Additionally, directors analyze trends and customer behavior to optimize visual merchandising approaches and drive business results.

What are the key skills and qualifications needed to thrive as a Director of Visual Merchandising, and why are they important?

To thrive as a Director of Visual Merchandising, you need a strong background in design principles, visual storytelling, retail strategy, and a relevant degree such as visual merchandising, design, or marketing. Expertise with visual planning software, CAD programs, and project management tools is typically required, and certifications in visual merchandising or retail management can be advantageous. Exceptional leadership, creativity, communication, and team collaboration skills set top performers apart in this role. These skills ensure cohesive brand representation, drive customer engagement, and maximize sales through effective in-store experiences.

How does the Director of Visual Merchandising collaborate with other departments to execute brand strategies in-store?

As a Director of Visual Merchandising, you'll work closely with cross-functional teams such as marketing, store operations, and buying to ensure visual displays align with overall brand objectives. Regular collaboration with these departments helps to synchronize promotional campaigns, product launches, and seasonal themes with in-store visuals. You may also lead meetings to gather feedback, coordinate rollouts, and adjust strategies based on sales data and customer insights. This collaborative approach ensures that the visual storytelling in stores consistently supports sales goals and enhances the customer experience.
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Director Of Visual Merchandising jobs near you
Infographic showing various Director Of Visual Merchandising job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $125,091 per year, or $60.1 per hour.
Senior Director of Visual Merchandising

Senior Director of Visual Merchandising

CSC Generation

Seattle, WA • On-site

Full-time

Medical, Dental, Retirement, PTO

Posted 2 days ago

Job description

Welcome to the Table. At Sur La Table, community, culinary joy, and celebration are at the heart of who we are. From monthly spotlights to the Golden Whisk awards and cooking class perks, our culture blends recognition with hands-on experiences. New team members are welcomed with care and inspired by wellness events, inclusive stories, and a personal touch that makes you feel right at home.
Reports to: SVP of Merchandising
Location: Seattle, WA (Hybrid 3-4 Days/Week Onsite) + 25-30% Travel
About the Role
Sur La Table is looking for a Senior Director of Visual Merchandising to lead the creative and operational vision for how our products and stories show up across a 60+ store fleet. As Senior Director of Visual Merchandising, you will own the translation of our brand into a compelling, consistent, and commercially productive store experience - from monthly floorset strategy and fixture development to new store openings and the evolution of experience destinations like our Coffee Bar.
This is a highly visible role that works collaboratively with the President, Merchandising, Creative, Store & Culinary Ops, Marketing, Real Estate/Construction, Planning, and the Distribution Center. Success in the first year means establishing an updated visual merchandising playbook, delivering measurable improvements in floorset execution quality and fixture productivity, and building a multi-year roadmap that elevates the in-store experience while driving sales growth.
This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.
What You'll Do
Brand Expression & Visual Strategy
  • Own the development and rollout of updated visual merchandising guidelines that reflect Sur La Table's brand identity, in partnership with Creative, Brand Marketing, and Store Operations.
  • Translate seasonal go-to-market strategy into fixture-level storytelling plans that make the chef the hero, connect to brand purpose, and drive strong sales productivity.
  • Build a multi-year visual merchandising roadmap - including fixture refresh cycles, signage standards, and store format-specific guidance - while maintaining a cohesive visual language that allows for regional and format-specific nuance.
  • Drive execution of the test store to keep innovating the customer experience and improving store productivity.
Floorset Strategy & Monthly Execution
  • Lead the monthly floorset planning process end-to-end, from ingredients planning and line list reviews through in-store set-up.
  • Direct the design of each fixture in the store, ensuring every display and seasonal moment tells a clear, connected story aligned with the GTM plan.
  • Partner with Merchandising and Planning to align fixture productivity, inventory flow, and allocation - measuring floorset productivity as a lagging indicator of VM effectiveness.
Field Visual Merchandising Leadership
  • Lead the Sr. Manager of Field Visual Merchandising in setting visual standards and developing the training, coaching, and execution tools that drive consistent quality across all stores.
  • Build strong partnerships with District Managers, Store Managers, and Store Operations leadership to ensure floorset adherence, brand consistency, and timely issue resolution.
  • Establish a regular cadence of store visits - personally and via the Sr. Manager of Field VM - to audit execution, surface opportunities, and coach store leaders on visual standards.
  • Drive accountability for floorset execution timing, set quality, and storytelling fidelity; measure and report on execution performance.
Visual Merchandising Operations
  • Orchestrate the VM operating rhythm - planning calendars, workflows, and cross-functional handoffs that translate strategic priorities and seasonal deliverables into on-time, on-brand execution.
  • Lead the VM team in managing fixture development, sourcing, production, allocation, and replenishment.
  • Own the fixture capital and monthly expense budgets, driving cost discipline while investing in fixtures and signage that most elevate the brand and impact customer experience - including delivering year-over-year savings in signage costs.
  • Oversee the mock store, ensuring it stays current with the live assortment and serves as a reliable proving ground for floorset ideas.
  • Drive operational excellence through clear planograms, complete photo documentation, and timely communication to stores.
Store Experience & New Store Development
  • Partner with Store Operations, Real Estate, Store Construction, and Store Design on new store openings, remodels, and relocations.
  • Shape the visual experience of new and evolving store formats with the President, Store Ops, and Creative, while partnering with Merchandising and Inventory leadership to translate assortment strategy into a productive, brand-forward presentation.
  • Elevate signature category fixtures into true in-store destinations; explore interactive and experiential fixtures that anchor key categories and bring the brand to life.
  • Strengthen wayfinding, service, and product signage to make the store easier to shop - partnering with Store Operations, Culinary, and Digital to deliver a consistent cross-channel experience.
  • Support culinary classroom visibility and VM integration as a meaningful brand proof point across the store fleet.
Cross-Functional Partnership
  • Partner with the VP of Merchandising and buying Directors to ensure VM reflects assortment strategy and brand/vendor priorities.
  • Partner with Planning on inventory flow, fixture productivity, allocation strategy, and floorset financial alignment.
  • Partner with Brand Marketing & Creative on go-to-market planning, seasonal campaign integration, and brand expression in stores.
  • Partner with Inventory Management and the Distribution Center on the flow of fixtures and visual assets to new and existing stores.
  • Partner with Store Operations on workflow, floorset timing, store communications, and the balance of visual quality vs. labor hours.
  • Establish a structured feedback loop from store teams and customers - channeling field insights, customer reactions, and frontline ideas back into floorset design, fixture decisions, and signage standards.
  • Present visual strategy and floorset ingredients to the leadership team and cross-functional partners at key forums.
Vendor & Capital Management
  • Manage strategic vendor relationships across fixtures, signage, props, and visual materials - negotiating terms, driving quality, and ensuring timely delivery.
  • Own the VM capital plan and monthly operating budget; build multi-year fixture investment plans aligned with real estate activity and brand evolution.
  • Partner with Supply Chain on logistics, timing, and delivery of fixtures and visual assets to new and existing stores.
AI, Technology & Ways of Working
  • Champion the use of AI to expand the team's capacity, speed, and creative range - starting with planogram creation, field communications, and floorset documentation, and continuously identifying new applications as the technology evolves.
  • Build and adopt technology that strengthens VM operations - including digital planogram distribution, floorset execution tracking, photo reporting, and signage workflow automation.
  • Continuously evaluate emerging visual tools and technologies (e.g., digital signage, interactive fixtures) that can enhance the store experience in a brand-right way.
Team Leadership & Development
  • Lead, coach, and develop a team of two Sr. Managers and the broader VM organization - setting clear goals, providing regular feedback, and investing in career development.
  • Build and maintain a strong pipeline of VM talent.
  • Model Sur La Table's values and manager competencies; foster a culture of craft, accountability, and collaboration.

Required Qualifications
  • Bachelor's degree in Visual Merchandising, Design, Retail, Marketing, or a related field. Equivalent professional experience considered in lieu of degree.
  • 10+ years of progressive visual merchandising experience, with a minimum of 5 years in a leadership role managing teams and multi-store field organizations.
  • Specialty retail experience strongly preferred; premium home, housewares, lifestyle, or culinary experience is a distinct advantage.
  • Proven track record of translating brand strategy into in-store execution at scale - across 50+ stores, multiple formats, and monthly creative cycles.
  • Experience leading field VM teams and partnering with Store Operations leadership in a multi-district environment.
  • Demonstrated ability to build and manage capital and operating budgets, cut operating costs, and manage fixture and signage vendors.
  • Ability to blend creative storytelling with commercial rigor - telling brand stories while driving sales growth.
  • Meticulous attention to detail - every product placement and store element matters.
  • Strong willingness to roll up sleeves and execute alongside the team.
  • Experience supporting new store openings, remodels, and relocations from a visual merchandising lens.
  • Strong creative portfolio demonstrating brand-forward, commercially productive visual work.
  • Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator); familiarity with planogram tools and retail systems.
  • Ability to travel regularly (estimated 25-35%) to stores, new store openings, and vendor partners.

Why Join
The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work.
  • Executive Access: Work directly with the President and C-suite leadership to shape how Sur La Table shows up across a growing 60+ store fleet - your work will be visible at the highest levels of the organization.
  • Leadership Across the Portfolio: Build, coach, and develop a VM organization while partnering with every major function - Merchandising, Creative, Store Ops, Real Estate, Marketing, and more.
  • Shape Strategy at Scale: Own the multi-year visual merchandising roadmap, the capital plan, and the end-to-end store experience - from floorset design to new store openings and format evolution.
  • Competitive Benefits: Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.

Interview Process
  1. Recruiter Screen - A 30-minute conversation with our recruiting team to align on the role, your background, and what you are looking for.
  2. Hiring Manager Interview - Conversation with the SVP of Merchandising focused on your visual merchandising philosophy, leadership approach, and experience translating brand strategy into store execution at scale.
  3. Panel Interview - Meet with cross-functional partners across Merchandising, Store Operations, and Creative to explore how you collaborate, prioritize, and drive alignment.
  4. Executive Interview - A conversation with senior executive leadership to discuss strategic vision, culture alignment, and long-term impact.
  5. Reference Checks - Conducted in parallel with the final stages where possible.
  6. Offer - We move quickly for the right candidate.

Interview process is subject to change. Any updates will be communicated promptly and clearly.
$160,000 - $180,000 a year
CSC Generation is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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About CSC Generation

Sourced by ZipRecruiter

CSC Generation is a multi-brand technology platform based in Merrillville, IN, United States. The organization operates in the retail sector and utilizes technology to save retail companies from going into bankruptcy, while also offering consumers the ability to lease their purchases. Founded by serial entrepreneur, Justin Yoshimura, CSC Generation has leveraged its proprietary technology and customer database to quickly revitalize distressed retail brands. The company's mission revolves around the concepts of reinvention and innovation as it aims to redefine traditional retail and direct-to-consumer models in today's digital age. Notably, the company has, to date, acquired several brands such as DirectBuy, Killion, and most notably, Z Gallerie, growing fast within the e-commerce sector.

Company size

501 - 1,000 Employees

Headquarters location

Merrillville, IN, US

Year founded

2016

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