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Director Of Visitor Experience Jobs (NOW HIRING)

Visitor Experience Systems Manager

Chicago, IL · On-site

$57K - $74K/yr

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Leverage ticketing system to generate reports at the request of the Director of Visitor Experience and/or Senior Director of Audience Experience, providing timely updates on audience numbers and ...

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Director Of Visitor Experience information

How does a director of visitor experience typically collaborate with other departments to enhance guest satisfaction?

A Director of Visitor Experience works closely with departments such as marketing, operations, guest services, and education to ensure that every aspect of the visitor journey is seamless and enjoyable. This collaboration often involves regular meetings to review guest feedback, coordinating special events, and implementing new initiatives that improve the overall experience. Effective cross-department communication is key, as the Director must balance operational constraints with creative ideas to continually raise satisfaction levels. This role often leads interdepartmental projects and serves as an advocate for the guest perspective across the organization.

What is the difference between Director Of Visitor Experience vs Visitor Services Manager?

AspectDirector Of Visitor ExperienceVisitor Services Manager
CredentialsBachelor's degree; experience in hospitality, tourism, or customer serviceAssociate or Bachelor's degree; background in customer service or hospitality
Work EnvironmentOversees entire visitor experience, including staff management and strategic planningManages daily visitor interactions and service delivery at specific sites or events
Employer & IndustryMuseums, theme parks, cultural institutionsMuseums, zoos, visitor centers
Search & Comparison IntentUnderstanding leadership roles in visitor experienceManaging visitor services and customer interactions

The Director Of Visitor Experience typically holds a strategic leadership role, overseeing the entire visitor journey and staff management, while the Visitor Services Manager focuses on daily visitor interactions and service quality. Both roles require customer service skills and industry knowledge but differ in scope and responsibilities.

What does a director of visitor experience do?

A Director of Visitor Experience is responsible for overseeing and enhancing the overall experience visitors have at an organization, such as a museum, theme park, or cultural institution. They develop strategies to improve guest satisfaction, manage visitor services teams, and ensure that all touchpoints—from ticketing to exhibitions—provide a welcoming and engaging environment. This role often involves analyzing visitor feedback, coordinating with other departments, and implementing programs to meet organizational goals and visitor needs.

What are the key skills and qualifications needed to thrive as a director of visitor experience, and why are they important?

To thrive as a Director Of Visitor Experience, you need strong leadership abilities, a background in hospitality or tourism management, and experience designing visitor-centric programs, often supported by a relevant bachelor's degree. Familiarity with customer relationship management (CRM) software, ticketing systems, and data analytics tools is typically required. Outstanding communication, problem-solving, and team-building skills set top performers apart in this role. These skills ensure memorable visitor experiences, drive organizational reputation, and foster repeat engagement essential for institutional success.
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Infographic showing various Director Of Visitor Experience job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, and 4% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution.

Senior Assistant/Associate Director of Visitor Experience

Virginia Polytechnic Institute and State University

Blacksburg, VA • On-site

$60K/yr

Full-time

Re-posted 19 hours ago


Virginia Tech rating

7.8

Company rating: 7.8 out of 10

Based on 65 frontline employees who took The Breakroom Quiz

229th of 618 rated colleges and universities


Job description

Senior Assistant/Associate Director of Visitor Experience
Job no: 536971
Work type: Administrative & Professional
Senior management: Executive VP & Provost
Department: Undergraduate Admissions
Location: Blacksburg, Virginia
Categories: Communications / Public Relations / Marketing, Other, Student Affairs / Services
Job Description
The Senior Assistant/Associate Director of Visitor Experience serves as the senior staff member responsible for planning, implementing, and administering daily internal operations and initiatives designed to increase and enhance the visitor experience and campus visit program at Virginia Tech.
The Senior Assistant/Associate Director of Visitor Experience provides leadership for visitor programs and services, ensuring a welcoming, engaging, and seamless experience for prospective students, families, and guests. The Senior Assistant/Associate Director will play a key role in refreshing and enhancing visit programs, recruiting and developing a high-performing team of professional and student staff, including tour guides, and strengthening the connection between campus visits and the broader enrollment experience. The position offers the opportunity to lead operational improvements, elevate the campus tour program, and help position the Visitor and Undergraduate Admissions Center as a strategic and impactful component of the university's enrollment efforts.
The Senior Assistant/Associate Director is responsible for overseeing the Visitor and Undergraduate Admission Center front desk operations, supervising professional and student staff, managing campus tour and visit programs, and implementing strategies that continuously innovate and enhance the visitor experience. Through effective leadership, operational planning, staff development, and collaboration with campus partners, the Senior Assistant/Associate Director helps ensure that every campus visit reflects the university's commitment to service excellence and student success.
This is an on-site position located in Blacksburg, VA. Evening and weekend work will be required, especially during peak seasons (fall and spring visit seasons).
Required Qualifications
• Bachelor's degree with several years of progressively responsible experience in visitor experience, campus events, student engagement, higher education recruitment, or a closely related field
• Experience working with customer relations and/or event/program management
• Proven leadership and staff management skills
• Demonstrated organizational skills; the ability to handle multiple priorities simultaneously
• Exemplary interpersonal, communication and presentation skills with individuals and large groups, internal and external to the institution
• Computer proficiency with Microsoft Office or comparable software
• Availability to work some evenings, weekends, and peak-season hours (fall and spring visit seasons, admitted student events)
Preferred Qualifications
• Preference given for advanced degree in related field or equivalent combination of education, training, and experience; candidates with previous experience in a university admissions setting; experience with Slate, Banner, and Common App
Pay Band
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Overtime Status
Exempt: Not eligible for overtime
Appointment Type
Regular
Salary Information
Minimum starting salary of $60,000 for Senior Assistant and $68,000 for Associate Director.
Hours per week
40+
Review Date
July 31, 2026
Additional Information
The successful candidate will be required to have a criminal conviction check.
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including Blacksburg, the greater Washington, D.C. area, the Health Sciences and Technology Campus in Roanoke, sites in Newport News and Richmond, and numerous Extension offices and research institutes. A leading global research institution, Virginia Tech conducts more than $650 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Samantha Boyd at sfboyd@vt.edu during regular business hours at least 10 business days prior to the event.
Advertised: July 14, 2026
Applications close:
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About Virginia Tech

Sourced by ZipRecruiter

Virginia Tech, guided by its motto "Ut Prosim" (That I May Serve), embraces a hands-on, interdisciplinary approach to educate scholars as leaders and problem-solvers. As a comprehensive land-grant institution, it enriches the quality of life in Virginia and worldwide, fostering an inclusive community focused on knowledge, discovery, and creativity. With over 280 majors, the university serves a diverse student body of more than 36,000 across undergraduate, graduate, and professional programs. Virginia Tech's presence extends throughout Virginia, including campuses in Northern Virginia, Roanoke, Newport News, and Richmond, along with multiple Extension offices and research centers. As a prominent global research institution, it conducts over $500 million in research annually.

Industry

Colleges, universities, and professional schools

Company size

5,001 - 10,000 Employees

Headquarters location

Blacksburg, VA, US

Year founded

1872

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