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Director Of Visitor Experience Jobs (NOW HIRING)

Scripps College

Visitor Services Associate

Claremont, CA · On-site

$23.35 - $25.95/hr

Reporting to the Gabrielle Jungels-Winkler Director, the Visitor Services Associate ensures that ... One year of experience working in visitor experience, customer service, or a related field is ...

The Fletcher School

Director of Advancement

Charlotte, NC · On-site

$125K - $135K/yr

Plan and lead major fundraising and community outreach events (Grandfriends' Day, Board of Visitors ... Experience as a development strategist with the capacity to support and grow the School ...

New

Global Resource Solutions, Inc.

$20 - $20.44/hr

High school diploma or equivalent and two years of work experience in visitor screening operations. Equivalent work experience includes, but is not limited to, duties such as searching bags/luggage ...

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Director Of Visitor Experience information

What does a director of visitor experience do?

A Director of Visitor Experience is responsible for overseeing and enhancing the overall experience visitors have at an organization, such as a museum, theme park, or cultural institution. They develop strategies to improve guest satisfaction, manage visitor services teams, and ensure that all touchpoints—from ticketing to exhibitions—provide a welcoming and engaging environment. This role often involves analyzing visitor feedback, coordinating with other departments, and implementing programs to meet organizational goals and visitor needs.

How does a director of visitor experience typically collaborate with other departments to enhance guest satisfaction?

A Director of Visitor Experience works closely with departments such as marketing, operations, guest services, and education to ensure that every aspect of the visitor journey is seamless and enjoyable. This collaboration often involves regular meetings to review guest feedback, coordinating special events, and implementing new initiatives that improve the overall experience. Effective cross-department communication is key, as the Director must balance operational constraints with creative ideas to continually raise satisfaction levels. This role often leads interdepartmental projects and serves as an advocate for the guest perspective across the organization.

What are the key skills and qualifications needed to thrive as a director of visitor experience, and why are they important?

To thrive as a Director Of Visitor Experience, you need strong leadership abilities, a background in hospitality or tourism management, and experience designing visitor-centric programs, often supported by a relevant bachelor's degree. Familiarity with customer relationship management (CRM) software, ticketing systems, and data analytics tools is typically required. Outstanding communication, problem-solving, and team-building skills set top performers apart in this role. These skills ensure memorable visitor experiences, drive organizational reputation, and foster repeat engagement essential for institutional success.

What is the difference between Director Of Visitor Experience vs Visitor Services Manager?

AspectDirector Of Visitor ExperienceVisitor Services Manager
CredentialsBachelor's degree; experience in hospitality, tourism, or customer serviceAssociate or Bachelor's degree; background in customer service or hospitality
Work EnvironmentOversees entire visitor experience, including staff management and strategic planningManages daily visitor interactions and service delivery at specific sites or events
Employer & IndustryMuseums, theme parks, cultural institutionsMuseums, zoos, visitor centers
Search & Comparison IntentUnderstanding leadership roles in visitor experienceManaging visitor services and customer interactions

The Director Of Visitor Experience typically holds a strategic leadership role, overseeing the entire visitor journey and staff management, while the Visitor Services Manager focuses on daily visitor interactions and service quality. Both roles require customer service skills and industry knowledge but differ in scope and responsibilities.

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Director Of Visitor Experience jobs near you
Infographic showing various Director Of Visitor Experience job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, and 4% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution.

Senior Manager of Visitor Experience

Gardens of Golden Gate Park

San Francisco, CA • On-site

$90K - $99K/yr

Full-time

Re-posted 15 days ago

Job description

Job Type
Full-time
Description
Position Title: Senior Manager of Visitor Experience
Hours: Full-time (35-hour work week); Onsite presence required Wednesday - Sunday or Thursday - Monday including select holidays
Role Classification: Regular with Benefits
Exemption: Exempt
Reports to: Chief Experience Officer
Compensation: $90,000 - $99,000
ABOUT THE GARDENS OF GOLDEN GATE PARK
The Gardens of Golden Gate Park unite three historic gardens-the landmark Conservatory of Flowers (1879), the Japanese Tea Garden (1894), and the 55-acre San Francisco Botanical Garden (1940)-featuring more than 10,000 different kinds of plants from around the world, from rare orchids and cloud forest species to California native plants and serene Japanese landscapes.
Our pioneering public-private partnership between the San Francisco Recreation & Parks Department and San Francisco Botanical Garden Society combines the city's expertise in horticulture and facilities with the nonprofit's strengths in visitor experience, education, philanthropy, membership, marketing, curatorial services, interpretation, and community engagement. Together, we connect people to plants, the planet, and each other, cultivating an internationally renowned destination where conservation, natural beauty, and community flourish.
Learn about our Mission . Get oriented with our Strategic Plan .
POSITION SUMMARY
The Senior Manager of Visitor Experience is a critical leadership role within the Experience department-responsible for the day-to-day performance of a 25-person team across three garden sites, delivering over $8.2M in annual admissions revenue and serving more than 1.4 million visitors each year.
This is a hands-on general management role responsible for the full operational cycle: staffing and scheduling, service standards, visitation and revenue tracking, and the physical visitor experience across three distinct and active public venues open 365 days a year. They supervise the Manager of Visitor Experience, and through the manager, a team of Visitor Experience Leads and Associates who are the face of the Gardens every day.
The Senior Manager is also the Gardens' primary day-to-day liaison with the San Francisco Recreation & Parks Department on matters of visitor services, ticketing, amenities, safety, and accessibility-a relationship that requires both operational credibility and collaborative instincts.
Reporting to the Chief Experience Officer, this role is a strong operational quarterback: someone who keeps the operation running, builds the team's capacity, and elevates performance across a large, complex, public-facing operation. Due to the nature of the experience, many visitors attend on the weekend and major holidays. Your presence is essential, including weekends and select evenings and holidays. The Senior Manager's schedule is Wednesday - Sunday or Thursday - Monday and is set in consultation with the Chief Experience Officer.
This role calls for someone who leads with ethics, transparency, and a genuine commitment to the Gardens' mission, and who understands that great visitor experience is both a service imperative and a revenue driver.
RESPONSIBILITIES
Operational Leadership
  • Run a one-team, three-site operation. Responsible for staffing, scheduling, service standards, and operational continuity across the Conservatory of Flowers, Japanese Tea Garden, and San Francisco Botanical Garden-open every day of the year.
  • Drive admissions revenue. Manage over $8.2M in annual admissions revenue. Forecast performance, track actuals against targets, and surface growth opportunities in collaboration with Marketing, Programs, and Events.
  • Build systems that make excellence repeatable. Develop and maintain standardized operating procedures and train-the-trainer playbooks that hold across three distinct gardens and empower the team to do the right thing.

Team Development
  • Lead and develop the team. Manage, coach, and support the Visitor Experience Manager, Leads, Associates, and volunteers. Recruit new team members and coordinate with the Volunteer Program to augment the team for peak periods and special opportunities.
  • Set the standard for visitor-first service. Model and embed a visitor-centric culture across the team. Develop and refine workflows for handling visitor inquiries by phone, IVR, website, and email. Ensure our experience serves every type of visitor.

Technology & Data
  • Leverage data and technology to improve the visitor journey. Turn visitor feedback into operational practice. Maximize the full potential of ticketing POS and CRM systems to deliver a more consistent, end-to-end experience, from first click to garden gates. Maintain and improve public-facing interfaces including all operational signage and collaborate with Marketing to ensure the Gardens' website is effective and up to date.

Partnership & Collaboration
  • Serve as the Gardens' primary operational liaison with SF Rec & Park. Represent the Gardens on visitor services, ticket pricing, public amenities, safety, and accessibility. Keep that partnership productive and the gardens operating to a shared standard.

Requirements
EXPERIENCE & QUALIFICATIONS
From day one, this role requires financial acumen, stakeholder management, and operational discipline alongside the interpersonal skills that define strong leaders.
Required
  • Progressive experience (4+ years) in customer experience or operations leadership within location-based entertainment, experiential retail, family entertainment, or similar attraction-based environments.
  • Proven operator with high drive and low tolerance for ambiguity. You make decisions quickly, follow through completely, and bring others along without losing momentum.
  • Strong financial discipline and business acumen, experience managing budgets and tracking revenue performance.
  • Organized and analytical, with strong attention to detail and a solutions orientation.
  • Identifies the path forward without waiting to be asked; exercises sound judgment under pressure.
  • Strong communication and interpersonal skills; able to build collaborative relationships across a team and with external partners.
  • Demonstrates a genuine commitment to Justice, Equity, Diversity, and Inclusion (JEDI) and the ability to lead with an equity lens.
  • Upholds an unwavering commitment to great visitor experience and a genuine interest in the Gardens' mission.

Preferred
  • Experience with ticketing POS systems; familiarity with PatronManager is a plus.
  • Experience with workforce management tools such as Paylocity.
  • Experience with Microsoft Office suite and Asana.
  • Bachelor's degree in business, liberal arts, social sciences, or a related field. Degrees and/or certificates in hospitality and tourism.

ADDITIONAL EXPECTATIONS
This is a physically active, indoor-outdoor, public-facing role. The Senior Manager works across all three garden sites in varying weather conditions outdoors year-round and inside a tropical conservatory; in shared office spaces.
  • Must be able to engage in a range of physical motions including standing or sitting at a desk or computer, walking on uneven surfaces, crouching, bending, squatting, kneeling, digging, climbing stairs and a ladder, working with arms outstretched or overhead.
  • Lift and/or move up to 10 pounds regularly and occasionally lift and/or move up to 50 pounds.
  • Ability to use and maintain necessary tools and equipment safely and effectively.
  • Ability to manage risk, adhering to the Gardens' safety and emergency protocols.

Applications will be reviewed on a rolling basis. Application deadline: August 1, 2026.
FOR ADDITIONAL INFORMATION AND TO APPLY: Complete application with attached cover letter at https://recruiting.paylocity.com/recruiting/jobs/All
Gardens of Golden Gate Park is an equal opportunity employer and encourages candidates with diverse backgrounds and experiences to apply.
We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national original, age (40 or older), disability, genetic information, or any other category protected by law.
Salary Description
$90,000 - $99,000

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