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Director Of Tourism Jobs (NOW HIRING)

The Wyoming Office of Tourism (WOT) is the only statewide organization dedicated to growing the ... The Director of Brand Strategy is a core executive leadership role responsible for shaping ...

... Director. * Oversees daily operations of the Douglasville Welcome Center and supervises tourism staff, including hiring, training, and performance management. * Serves as staff liaison to the CVB ...

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Director Of Tourism information

What does a director of tourism do?

A Director of Tourism is responsible for promoting and developing tourism within a specific region or organization. They create strategies to attract visitors, work with local businesses and government agencies, and oversee marketing campaigns to boost tourism revenue. Their role often involves event planning, managing budgets, and analyzing tourism trends to make informed decisions. Additionally, they may serve as a spokesperson to advocate for tourism initiatives and ensure a positive visitor experience.

What are the key skills and qualifications needed to thrive as a director of tourism, and why are they important?

To thrive as a Director of Tourism, you need expertise in tourism management, strategic planning, and marketing, often supported by a degree in hospitality, tourism, or business administration. Familiarity with tourism analytics platforms, CRM systems, and digital marketing tools is typically required. Outstanding leadership, stakeholder engagement, and cross-cultural communication skills help drive collaboration and innovation. These skills are vital for effectively promoting destinations, managing teams, and enhancing visitor experiences in a competitive market.

What are some common challenges faced by a director of tourism, and how can they be managed effectively?

A Director of Tourism often navigates challenges such as balancing the interests of various stakeholders—hotels, local businesses, government entities, and visitors—while promoting sustainable tourism growth. Managing seasonal fluctuations in visitor numbers and adapting marketing strategies accordingly is also key. To handle these challenges, successful directors foster strong partnerships, remain adaptable to market trends, and prioritize open communication within their teams and with community partners. Regularly analyzing tourism data and feedback helps them make informed decisions and continuously improve destination appeal.

What is the difference between Director Of Tourism vs Tourism Marketing Manager?

AspectDirector Of TourismTourism Marketing Manager
CredentialsBachelor's degree in tourism, marketing, or related field; experience in tourism managementBachelor's degree in marketing, communications, or related field; experience in marketing or tourism
Work EnvironmentOversees tourism initiatives, collaborates with government and industry stakeholdersDevelops marketing campaigns, manages advertising strategies for tourism products
Employer & Industry UsageGovernment tourism boards, travel agencies, hospitality industry

The main difference is that the Director Of Tourism oversees overall tourism strategies and stakeholder collaboration, while the Tourism Marketing Manager focuses specifically on marketing campaigns to promote tourism. Both roles require related credentials and work within the tourism industry, but their responsibilities differ in scope and focus.

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Infographic showing various Director Of Tourism job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution.

Executive Director of Tourism

Winchester, KY • On-site

Full-time

Posted 14 days ago


Key responsibilities

  • Provide strategic leadership and implement the policies, goals, and annual Program of Work established by the Tourism Commission.

  • Develop and oversee destination marketing efforts through advertising, digital marketing, public relations, visitor publications, websites, social media, and promotional campaigns.

  • Oversee the daily operations of the Tourism Commission and Visitor Center to ensure effective visitor services and efficient office administration.


Job description

Winchester- Clark County Tourism Commission Executive Director Job Description 

The Executive Director severs as the chief administrative officer of the Winchester- Clark County Tourism Commission and is responsible for carrying out the policies and goals established by the Commission. The position provides strategic leadership while overseeing the Commission’s operations, marketing efforts, financial management, community partnerships, visitor services, and tourism initiatives. 

The ideal candidate is an energetic, self- motivated leader who is equally comfortable building community relationships, developing marketing strategies, managing operations and representing Winchester- Clark County throughout Kentucky and beyond. This position requires initiative, sound judgment, strong organizational skill, and a genuine passion for growing tourism and promoting Winchester- Clark County as a premier visitor destination. 

Primary Responsibilities 

The Executive Director shall: 

  • Provide strategic leadership and implement the policies, goal, and annual Program of Work established by the Tourism Commission. 
  • Develop and oversee destination marketing efforts through advertising, digital marketing, public relations, visitor publication, websites, social media and promotional campaigns. 
  • Promote Winchester- Clark County as visitor destination by building and maintaining strong relationships with local businesses, attractions, community organizations, government agencies tourism partners and the Kentucky Department of Tourism. 
  • Represent the Tourism Commission at meetings, conferences, trade shows, community events, media opportunities and other public functions. 
  • Develop, support, and promote tourism initiatives, programs, partnerships and events that increase visitation and strengthen the local tourism economy. 
  • Oversee the daily operations of the Tourism Commission and Visitor Center to ensure effective visitor services and efficient office administration. 
  • Prepare and administer the Commission’s annual budget and oversee bookkeeping, payroll, financial reporting, audits, grant, and other administration. 
  • Prepare reports and recommendations for the Tourism Commission, City Commission, Fiscal Court, state agencies and funding organizations as required. 
  • Supervise and evaluate staff, interns and volunteers, while fostering a professional, collaborative work environment. 
  • Ensure the Commission Operates in compliance with Kentucky Open Meetings Laws, Kentucky Revised Statutes, Special Purpose Government Entity requirements and all other applicable laws and policies.
  • Maintain a flexible work schedule, including evenings, weekends and holidays as necessary to fulfill the responsibilities of the position as assigned by the Tourism Commission. 
Desired Qualifications 

The ideal candidate should possess the following qualifications: 

  • Bachelor’s degree preferred in marketing, business, tourism, communications, public administration or a related field. Relevant professional experience may be considered in lieu of formal education. 
  • Experience in tourism marketing, communications, hospitality, nonprofit management, economic development or a related field.  
  • Demonstrated leadership, organizational and project management abilities. 
  • Excellent written, verbal, interpersonal and public speaking skills.
  • Experience with website management, digital marketing, social media and general office technology. 
  • Ability to build effective working relationships with businesses, elected officials, community organizations, tourism partners and public. 
  • Ability to manage multiple priorities, solve problems and independently with sound judgment. 
Work Environment 

Work is generally preformed in an office setting regular interaction with the public and occasional travel throughout the community and state, Attendance at meetings, community events and tourism functions outside of normal business hours is expected. Duties may require occasional lifting of materials weighing up to 25 pounds. 

Bachelor's degree preferred in Marketing, Business, Tourism, Communications, Public Administration, or a related field. Relevant professional experience may be considered in lieu of formal education.

Experience in tourism, marketing, communications, hospitality, nonprofit management, economic development, or a related field.

Demonstrated leadership, organizational, and project management abilities.

Excellent written, verbal, interpersonal, and public speaking skills.

Ability to build effective working relationships with businesses, elected officials, community organizations, tourism partners, and the public.

Ability to manage multiple priorities, solve problems, and work independently with sound judgment.