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Director Of Retail Jobs in Santa Rosa, CA (NOW HIRING)

Delaware North

Director of Housekeeping

Santa Rosa, CA · On-site

$70K - $88K/yr

These are just some of the benefits we offer: * Medical, dental, and vision insurance * 401(k) with ... And whether you're interested in restaurants, hotels, sports, gaming, operations, or retail ...

CROSSMARK1

Retail Merchandiser

Napa, CA · On-site

$15.50 - $19.25/hr

Retail Merchandising Representatives are responsible for quality performance of retail tasks and ... Work with product as directed by the store. * Schedules tasks on weekly basis to meet execution ...

CROSSMARK

Retail Merchandising/Part Time

Santa Rosa, CA · On-site

$15 - $18.50/hr

We serve retailers and clients such as: Kimberly Clark; General Mills; Johnson & Johnson; Sam's ... direct deposit setup Benefits available for employees working a minimum of 10 hours per week Paid ...

CROSSMARK

Retail Merchandising/Part Time

Cloverdale, CA · On-site

$14.25 - $17.75/hr

We serve retailers and clients such as: Kimberly Clark; General Mills; Johnson & Johnson; Sam's ... direct deposit setup Benefits available for employees working a minimum of 10 hours per week Paid ...

Regal Wine Company

Online Retail Sales Specialist

Napa, CA · On-site

$75K - $90K/yr

Director of Specialty Retail- Regal Division _____ Regal Wine Company; a luxury wine distributor that provides exceptional service and encompasses a world class wine portfolio of authenticity and ...

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All JobsOf Retail JobsDirector Of Retail JobsDirector Of Retail Jobs in Santa Rosa, CA

Director Of Retail information

See Santa Rosa, CA salary details

$43.2K

$113.8K

$207.7K

How much do director of retail jobs pay per year?

As of Sep 5, 2026, the average yearly pay for director of retail in Santa Rosa, CA is $113,770.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $143,200.00 per year, depending on experience, location, and employer.

What does a director of retail do?

A Director of Retail oversees the strategic planning and operations of retail stores or outlets within an organization. Their responsibilities include managing store performance, developing sales strategies, ensuring excellent customer service, and leading teams of managers and staff. They also analyze market trends, set sales targets, and work to optimize the customer experience while maximizing profitability. Strong leadership, analytical, and communication skills are essential in this role.

What are the key skills and qualifications needed to thrive as a director of retail, and why are they important?

To thrive as a Director of Retail, you need extensive experience in retail management, strategic planning, and business development, often supported by a bachelor's degree in business or a related field. Proficiency with retail management systems (RMS), point-of-sale (POS) software, and data analytics tools is typically required. Exceptional leadership, communication, and problem-solving skills help drive team performance and customer satisfaction. These competencies are essential for optimizing store operations, achieving sales targets, and ensuring a positive brand experience across multiple locations.

What are some common challenges faced by a director of retail and how can they be addressed?

A Director of Retail often faces challenges such as managing diverse teams across multiple locations, adapting to rapidly changing consumer trends, and ensuring consistent customer experiences. Addressing these requires strong communication skills, effective delegation, and implementing data-driven strategies to anticipate market shifts. Building a culture of continuous improvement and fostering collaboration between store managers and corporate leadership can also help overcome operational hurdles and drive sustained growth.

What is the difference between Director Of Retail vs Retail Manager?

AspectDirector Of RetailRetail Manager
ResponsibilitiesOversees multiple store locations, develops retail strategies, manages senior staffManages daily store operations, supervises staff, ensures sales targets are met
Required CredentialsBachelor’s degree in Business, Retail Management, or related field; extensive retail experienceHigh school diploma or equivalent; experience in retail management
Work EnvironmentCorporate offices, multiple retail locationsSingle retail store or location
Industry UsageCommon in large retail chains and corporationsCommon in individual retail stores and smaller chains

The main difference between a Director Of Retail and a Retail Manager lies in scope and responsibilities. The Director Of Retail focuses on strategic planning and overseeing multiple locations, while the Retail Manager handles daily store operations. Both roles require retail experience, but the Director position typically demands higher credentials and experience in leadership roles across multiple sites.

What is the highest position in a director of retail?

The highest position for a director of retail is typically Vice President of Retail or Chief Retail Officer, depending on the company's size and structure. These roles involve overseeing multiple regions or the entire retail operation and require extensive leadership, strategic planning, and industry experience.

What are the most commonly searched types of Of Retail jobs in Santa Rosa, CA?

The most popular types of Of Retail jobs in Santa Rosa, CA are:

What job categories do people searching Director Of Retail jobs in Santa Rosa, CA look for?

The top searched job categories for Director Of Retail jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Director Of Retail jobs?

Cities near Santa Rosa, CA with the most Director Of Retail job openings:

Director Of Retail jobs near you
Infographic showing various Director Of Retail job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 63% Full Time, 35% Part Time, 1% Temporary, and 1% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $113,770 per year, or $54.7 per hour.

Director of Sales, California

Silver Oak Cellars LLC

Napa, CA • On-site, Remote

Full-time

Re-posted 15 days ago

Job description

Job Type
Full-time
Description
The Director of Sales for California is responsible for leading the regional sales team, developing and executing strategic sales initiatives, and enabling distributor and account success across CA. This role collaborates closely with the VP of Wholesale and supports national account execution in partnership with the broader sales organization.
KEY RESPONSIBILITIES:
Sales Enablement & Strategy
  • Develop and execute a comprehensive sales strategy for California, aligned with company goals and luxury brand positioning.
  • Lead strategic planning and forecasting for revenue, distribution, pricing, and inventory across all channels.
  • Build and maintain strong relationships with distributor partners and key accounts, ensuring alignment with sales initiatives and brand standards.
  • Drive brand presence and activation through education, events, and targeted marketing efforts.
  • Monitor market trends, competitor activity, and customer feedback to inform strategic decisions and optimize sales performance.
  • Ensure pricing integrity and compliance across independent, chain, and online retail channels.

Team Leadership & Development
  • Provide leadership, coaching, and performance management to the Regional Sales Managers (RSMs) and Field Sales Managers (FSMs), fostering a culture of accountability, collaboration, and continuous improvement.
  • Facilitate regular communication and strategic alignment between the sales team, distributors, and internal stakeholders.
  • Organize and lead business planning sessions, sales meetings, and professional development initiatives.
  • Support RSMs with territory coverage, administrative deliverables, and execution of sales programs.
  • Champion cross-functional collaboration with the National Accounts Team and Director of Eastern Sales to ensure seamless execution of national strategies.

Sales Operations & Analysis
  • Manage regional revenue and expense budgets, ensuring efficient use of resources and achievement of financial targets.
  • Oversee distributor performance, pricing strategy, and inventory management in California.
  • Lead data-driven analysis and reporting to track KPIs, identify opportunities, and support strategic initiatives.
  • Participate in annual planning, market assessments, and trade marketing calendar development.
  • Ensure timely and professional communication with internal teams and external partners.

Requirements
QUALIFYING SKILLS:
  • Bachelor's degree or equivalent, five years' experience, or equivalent combination of education and experience.
  • Proven track record of success and existing relationships with key accounts in their defined territory market highly preferred.
  • Understanding of luxury brand positioning.
  • Must reside within the territory.
  • Proficient with Microsoft Office and computer literate.
  • Must be a self-starter and be committed to excellence and high standards.
  • Strong interpersonal skills; excellent problem resolution and consultative sales skills.
  • Good judgment with the ability to make timely and sound decisions.
  • Ability to work independently and as a member of various teams and/or committees.
  • Demonstrated ability to make successful presentations to individuals and/or groups at all levels of an organization.
  • Proven ability to handle multiple projects and meet deadlines.
  • Ability to perform quantitative analysis, prepare reports and business correspondence.
  • Strong organizational skills, versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.

PHYSICAL/MENTAL REQUIREMENTS:
While performing the duties of this job, the employee is frequently required to do the following:
  • Coordinate multiple tasks simultaneously
  • Collect, interpret, and/or analyze complex data and information.
  • Understand and respond to a diverse population.
  • Lift and/or move up to 35 pounds, including a briefcase and/or sales materials.
  • Often work in the evenings and on weekends.
  • Extensive driving within territory; travel is required by car. A clean DMV record is required.

WORK ENVIRONMENT:
  • Maintains home office to fulfill administrative responsibilities.
  • Extensive travel in territory, to company meetings throughout CA and other markets as assigned.
  • Workweek hours vary and include weekends and evenings on a regular basis.

The above reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

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