Director Of Program Development Jobs in Culpeper, VA

SUMMARY

Reporting to theGeneral Manager and with a dotted line reportingrelationship with the Proprietor, the Director of Sales and Marketing isresponsible for shaping and executing innovative marketing strategies thatelevate The Inn's brand positioning, drive global awareness, and createmeaningful connections with luxury travelers worldwide. for the development andexecution of an annual strategic and integrated plan that is comprised ofSales, Marketing and social media communications strategies that support thehotel's business objectives.

Core Responsibilities

Manages the development of a strategic account planfor the demand generators in the market.

Manages the property's reactive and proactive salesefforts.

Develops transient & group events book ofbusiness.

Research market data or competitor's salesstrategies to identify ways to grow occupancy and RevPAR.

Facilitate sales strategy meetings to provide inputon weekly and overall sales strategy.

Suggest and implement innovative marketing ideas anddevelop strategies to continue growing market share.

Serves as the primary sales contact for thecustomers, General Manager, and property leaders.

Participate in sales calls with the Revenue manager,General Manager and Director of Finance.

Identify public relations opportunities andcoordinates activities to augment the overall marketing communication strategy.

Supports the General Manager and the Proprietor bycoordinating crisis communications.

Execute and support all aspects of the businessbooked (i.e., generating proposals, writing contracts, customers communicationsand correspondence).

Collaborate and work closely with departmentalleaders to monitor effective resolution of guests' issues that arise as aresult of the sales process by creating mechanisms to channel issues toproperty leadership and/or other stakeholders.

Maintains successful performance by increasingrevenues, controlling expenses, and providing ROI.

Implement the Sales & Marketing strategy and focuson building long-term, value-based customer relationships that ensure the achievementof the sales objectives.

Collaborate and work closely with the PublicRelations executive to ensure the Sales & Marketing and the PR strategy arealigned.

Strategic Sales Planning

Developand implement the hotel's annual sales and marketing plan aligned with overallbusiness objectives.

Identifytarget markets (corporate, leisure, group, and event segments) and designstrategies to attract and retain them.

Forecastrevenue and occupancy trends to guide pricing and promotional decisions.

RevenueGeneration and Business Development

Buildand maintain relationships with key corporate clients, travel agencies, andevent planners.

Negotiatecontracts and close deals for group bookings, corporate accounts, and long-termpartnerships.

Collaboratewith the Revenue Manager to optimize room rates and maximize RevPAR (Revenueper Available Room).

Brand Marketing& Strategy

Developand execute an integrated PR, social media, and marketing communicationsstrategy aligned with the hotel's business objectives.

Curateand manage the hotel's premium digital brand image, ensuring consistency acrossall owned and earned channels.

Actas a strategic advisor to senior leadership on brand positioning, reputationmanagement, and communications planning.

Source,support, and help secure key and marquee social events, leveraging the hotel'sbrand, media reach, and partnerships to drive high-profile visibility anddemand.

Work with marketing teams to create campaigns that highlight thehotel's unique offerings and boutique identity.

Represent the hotel at trade shows, networking events, and localtourism boards to enhance visibility.

Content, Digital& Media Management

Directlysupervise the daily work and performance of a Social Media Coordinator and theGraphic Designer Manager.

Monitorthe creative content and storytelling strategy across websites, apps, OTAs,social media, and other digital platforms to drive engagement and brandaffinity.

Overseethe hotel's digital content ecosystem, defining KPIs, monitoring performance,tracking ROI, and optimizing channel effectiveness.

Oversee digital marketing efforts, including social mediapresence, online travel agency listings, and website content

Overseethe brand imagery and visual assets, including photography, videography, printcollateral, and publications, in line with luxury standards.

Media, Influencer,Events & Reputation Management

Buildand maintain strong relationships with local, regional, and international mediaand luxury travel influencers.

Leadmedia relations activities including story pitching, media visits, fam trips,partnerships, photo shoots, and hosted experiences.

Fostereffective collaboration between the Sales and Events teams to attract, assistin closing, and promote high-profile social, lifestyle, and cultural events,positioning the hotel as a preferred destination.

Overseeinternal and external communications, manage media enquiries, andsupport social PR initiatives.

- Proactively monitor public sentiment, online reviews, and social conversations, leading issues and crisis communications when required.

Collaboration,Analytics & Performance

Workcross-functionally with Operations, Sales, Revenue Management, Events, socialmedia and Graphic design teams to support campaigns, launches, and promotionalinitiatives.

Managemarketing and PR budgets, ensuring effective allocation of resources andmeasurable return on investment.

Utilizedigital analytics and media monitoring tools to evaluate campaign performance,report insights, and drive data-led decision-making.

Coordinate with the front office, events, and F&B departmentsto ensure seamless delivery of guest experiences.

Communicate client preferences and special requirements torelevant departments.

Participate in weekly revenue and operations meetings to alignsales strategies with service execution.

Event& Operational Involvement

The Director of Sales & Marketing willcollaborate with the Special Events team and will monitor the successfulcustomer experience by:

Overseeing high-profile weddings or corporate events

Supporting large group check-ins

Being present for VIP arrivals

Coordinating with operations teams

Buildingrelationships / Leadership

Developstrong partnerships with local organizations and/or within USA or internationallyto further increase brand positioning.

Developand manage internal key stakeholders' relationships.

Supportsthe General Manager and hotel leadership in continuing developing strongcommunity and public relations by maintaining property participation in local, national,and/or international tradeshows and client events.

Providesexemplary customer service to drive customer satisfaction and loyalty.

Gainsunderstanding of the hotel's primary target customer and service expectations;serves the customer by understanding their needs, expectations, and concerns.

Coachleaders of revenue generating departments in developing effective revenuestrategies and setting aggressive goals that will drive The Inn's financialperformance.

Createeffective structure, processes, and performance expectations for the Sales& Marketing team to achieve the business goals.

Mentorand transfer functional knowledge to its direct reports and any other hotelleader.

Lead, train, and motivate the sales team to achieve individual anddepartmental targets.

Set clear performance metrics and conduct regular evaluations.

Foster a culture of proactive sales and exceptional guest service.

Reportingand Analysis

Preparedetailed sales reports, market analyses, and performance summaries for seniormanagement.

Monitorcompetitor activities and adjust strategies accordingly.

TrackROI on marketing initiatives and adjust budgets based on performance

Qualifications:

-Bachelor'sdegree in business administration, Hospitality Management, or a related field.

-5+years in Sales and Marketing, or a similar role, preferably in the hospitalityor luxury service industry.

-Provenexperience in hospitality sales, preferably within boutique or luxury hotels.

-Strongnegotiation, communication, and presentation skills.

-Strongknowledge and experience with Revenue management, budgeting, forecasting, andfinancial analysis.

-Excellentanalytical and critical thinking skills, with the ability to interpret complexfinancial data and provide strategic insights.

-Exceptionalleadership and people skills, with the ability to effectively communicate andcollaborate with individuals at all levels of the organization.

-Proficiencyin CRM systems and hotel management software (e.g., Opera, Delphi, orSalesforce).

-Strategic thinker with analytical and problem-solving abilities.

-Leadership experience with a focus on team development andmotivation.

TravelRequirements

Thisposition will require traveling at least 40% of the time.

Domesticand international travel for sales missions

AttendTrade shows and expos.

Corporateclient visits

Brandor corporate meetings

Physicalrequirements:

Standing for extended periods during events, siteinspections, and networking functions

Sitting in front of a computer for extended periodsof time.

Able to lift, pull, push objects of 10 pounds andabove.

Professionalappearance and presence

Staminafor long hours and travel

Energyfor client-facing leadership

NOTE:

Areview of this description has excluded the marginal functions of the positionthat are incidental to the performance of fundamental job duties. All duties and requirements are essential jobfunctions.

Thisjob description in no way states or implies that these are the only duties tobe performed by the Team Member occupying this position. Team Members will berequired to perform any other job-related duties assigned by their supervisor.