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What are the key skills and qualifications needed to thrive as a Director of Personalization, and why are they important?

To excel as a Director of Personalization, you need deep expertise in data analytics, customer segmentation, and digital marketing, often supported by a relevant degree and substantial management experience. Familiarity with personalization platforms, A/B testing tools, customer data platforms (CDPs), and marketing automation systems is typically required. Strong leadership, strategic thinking, and cross-functional communication skills help drive impactful, personalized customer experiences. These capabilities are essential for delivering tailored strategies that enhance customer engagement and business growth.

What is the highest paying job in advertising?

In advertising, executive roles such as Chief Marketing Officer (CMO) or Vice President of Advertising tend to be the highest paying positions, often earning six-figure salaries or more. These roles require extensive experience, strategic leadership skills, and a deep understanding of market trends and consumer behavior.

Which job is best for a 40 year old woman?

The role of Director of Personalization is suitable for experienced professionals with skills in data analysis, customer experience, and leadership. Age is generally not a barrier; success depends on relevant experience, skills, and adaptability to evolving technologies and industry trends.

What does a personalisation manager do?

A personalization manager oversees strategies to tailor products, services, or content to individual customer preferences, often using data analytics and customer insights. They collaborate with marketing, product development, and data teams to implement personalized experiences that improve engagement and satisfaction.

What does a Director of Personalization do?

A Director of Personalization leads the strategy and implementation of personalized experiences for customers across products, services, and marketing channels. This role involves using data analytics, customer segmentation, and technology to tailor content and offerings to individual user preferences. They collaborate with marketing, product, and engineering teams to optimize engagement, retention, and conversion rates. The Director of Personalization also monitors performance metrics and ensures compliance with privacy regulations.

How does a Director of Personalization typically work with cross-functional teams to implement personalized experiences?

A Director of Personalization frequently collaborates with marketing, product, data science, and engineering teams to develop and execute personalization strategies. This role often leads cross-functional meetings to align on customer segmentation, data utilization, and content delivery, ensuring that each team's efforts contribute to a cohesive and tailored user experience. Regular communication and project management are key, as the Director must balance technical feasibility with business goals while driving continuous optimization based on customer feedback and analytics.

How much does a director of customer experience make in the US?

A Director of Personalization or Customer Experience typically earns between $100,000 and $180,000 annually in the US, depending on factors such as industry, company size, location, and experience. Senior roles with extensive expertise and leadership responsibilities can exceed this range. Compensation often includes bonuses and benefits aligned with organizational goals.
What cities are hiring for Director Of Personalization jobs? Cities with the most Director Of Personalization job openings:
Infographic showing various Director Of Personalization job openings in the United States as of June 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution.

Senior Director, Marketing Planning and Strategy - Personalization and Digital Engagement

Sam's Club

Elkins, AR

$130K - $260K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Sam's Club rating

6.4

Company rating: 6.4 out of 10

Based on 1,973 frontline employees who took The Breakroom Quiz

16th of 39 rated national retailers

Job description

Position Summary...Sam’s Club is focused on delivering seamless, relevant, and high-impact member experiences across every touchpoint. Personalization is a critical lever to achieve this and requires tight integration across data, orchestration, experience delivery, and measurement.
As the Senior Director, Personalization and Digital Engagement, you will influence the enterprise personalization engine. This includes translating data-driven decisions into executable instructions, enabling consistent and high-quality experience delivery across channels, and ensuring a closed-loop measurement system that continuously improves performance.
This leader will sit at the center of CRM, MarTech, analytics integration, and channel execution—ensuring personalization is not just a strategy, but an operationalized, measurable capability embedded across the business.What you'll do...
Personalization Orchestration (CRM, MarTech & Decisioning): 
Turn strategy and analytics into executable personalization at scale. 
  • Translate Next Best Actions (NBA) and customer insights into clear, channel-ready instructions  
  • Define channel, timing, frequency, and prioritization logic across campaigns and touchpoints  
  • Establish rules for suppression, conflict resolution, and fatigue management  
  • Drive implementation of personalization MarTech selection & implementation 
  • Partner with CRM and MarTech teams to ensure seamless orchestration across systems  
Experience Design & Delivery (by Channel): 
  • Enable teams to design and deliver channel-specific personalized experiences (email, app, SMS, push, paid media, in-club)  
  • Oversee execution of personalized messages, offers, and content across all touchpoints  
  • Drive consistency in brand voice and member experience across channels  
  • Monitor and optimize in-channel performance and execution quality  
Measurement & Feedback Loop: 
  • Define and track enterprise personalization performance and member response metrics  
  • Evaluate ROI, member value exchange, and long-term business impact  
  • Feed insights back into decisioning, strategy, and roadmap prioritization  
  • Partner with data science to evolve segmentation, models, and test-and-learn frameworks  
Cross-Functional Leadership & Integration: 
  • Act as the connective tissue between analytics, product, marketing, and engineering  
  • Ensure alignment across teams to deliver a unified personalization capability  
  • Influence senior leadership to prioritize and invest in personalization initiatives  
Team Leadership & Capability Building: 
  • Lead a team of strategists and specialists across orchestration, experience, and analytics  
  • Build scalable processes, playbooks, and governance for personalization  
  • Coach teams to think beyond channel silos and focus on the end-to-end member journey  
 
What You Bring… 
  • Experience operationalizing personalization—not just defining strategy  
  • Strong understanding of CRM, MarTech (CDP, Orchestration, etc.) ecosystems, and decisioning frameworks (e.g., NBA)  
  • Proven ability to translate data and analytics into scalable execution  
  • Experience leading cross-channel personalization (digital + physical preferred)  
  • Deep analytical mindset with a focus on measurement, testing, and optimization  
  • Ability to build systems and processes that scale across teams and channels  
  • Strong cross-functional leadership and stakeholder influence skills  
  • Comfort operating in ambiguity while building structure and clarity  
  • Passion for improving the end-to-end member/customer experience  
 
Minimum Qualifications 
Option 1: Bachelor’s degree in Business, Marketing, Technology, or related field and 8+ years’ experience in personalization, CRM, analytics, or related area. 
Option 2: 10+ years’ experience in personalization, CRM, analytics, or related area. 
5+ years’ experience leading teams. 
 
Preferred Qualifications 
  • Experience with enterprise personalization platforms and decisioning tools  
  • Background in retail, e-commerce, or membership-based models  
  • Experience building closed-loop measurement systems  
  • Strong partnership experience with product, engineering, and data science teams  
  • Master’s degree in Business, Data Science, or related field  
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $130,000.00 - $260,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
1 year's supervisory experience or experience leading cross-functional projects.Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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