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Director Of Optimization Jobs in Michigan (NOW HIRING)

Kaftan Communities

DIRECTOR OF OPERATIONS

Southfield, MI

$120K - $150K/yr

Director of Operations Kaftan Communities | Southfield, MI | Full-Time Salary Range: $120,000 to ... Direct daily property management operations, ensuring optimal team performance through hands-on ...

Atonne Group Inc

Director of Operations

Grand Rapids, MI · On-site

$175K - $185K/yr

The Director of Operations plays a critical leadership role responsible for overseeing and optimizing the daily operational functions of the organization across multiple departments. This position ...

Isabella Bank

Director of Operations

Mount Pleasant, MI · On-site

The Director of Operations is responsible for leading and optimizing the Bank's operational functions, ensuring efficient, compliant, and customer-focused delivery of services across the call center ...

Isabella Bank

Director of Operations

Mount Pleasant, MI · On-site

The Director of Operations is responsible for leading and optimizing the Bank's operational functions, ensuring efficient, compliant, and customer-focused delivery of services across the call center ...

androidind

Director of Purchasing

Auburn Hills, MI · On-site

The Director of Purchasing is responsible for developing and executing procurement strategies, managing supplier relationships, and optimizing purchasing processes to support the Company's goals and ...

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Director Of Optimization information

What are the main challenges a director of optimization typically faces when leading cross-functional teams?

A Director of Optimization often encounters challenges in aligning diverse teams, such as marketing, product development, and engineering, toward shared performance goals. Balancing competing priorities and ensuring transparent communication can be complex, especially when different departments have unique KPIs or workflows. Success in this role relies on strong leadership, data-driven decision-making, and the ability to foster collaboration across stakeholders while driving continuous improvement initiatives.

What is the difference between Director Of Optimization vs Digital Marketing Manager?

AspectDirector Of OptimizationDigital Marketing Manager
Primary FocusOptimizing website and conversion processesManaging digital marketing campaigns
Required SkillsData analysis, SEO, CRO, UXContent creation, PPC, social media
Work EnvironmentCross-departmental, strategic planningCampaign execution, team management
CertificationsGoogle Analytics, SEO certificationsGoogle Ads, social media certifications

The Director Of Optimization primarily focuses on improving website performance and conversion rates through data-driven strategies, while the Digital Marketing Manager handles the execution of digital campaigns across various channels. Both roles require analytical skills and industry certifications, but their day-to-day responsibilities and strategic scope differ significantly.

What is a director of optimization?

A director of optimization is a senior role responsible for developing and implementing strategies to improve business processes, marketing campaigns, or product performance. They analyze data, oversee teams, and use tools like analytics platforms to maximize efficiency and results. Strong leadership, analytical skills, and experience with optimization tools are essential for this position.

What does a director of optimization do?

A Director of Optimization is responsible for overseeing and improving business processes, marketing strategies, or digital performance to achieve better efficiency and results. They analyze data, identify areas for improvement, and implement strategies to optimize key metrics such as conversion rates, operational costs, or customer engagement. This role often involves collaborating with various teams, setting optimization goals, and utilizing tools like A/B testing, analytics platforms, and performance tracking systems. Their ultimate aim is to drive growth and maximize return on investment for the organization.

What are the key skills and qualifications needed to thrive as a director of optimization, and why are they important?

To thrive as a Director of Optimization, you need expertise in data analysis, A/B testing, conversion rate optimization (CRO) strategies, and a strong background in digital marketing or related fields. Familiarity with analytics platforms like Google Analytics, Optimizely, and CRO tools, as well as certifications such as Google Analytics Individual Qualification, is often expected. Strong leadership, strategic thinking, and communication skills help drive cross-functional initiatives and foster a culture of continuous improvement. These skills and qualities are vital for identifying growth opportunities, maximizing ROI, and ensuring sustained business performance.
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Director Of Optimization jobs near you

Director of Conversion Rate Optimization (CRO)

Truly Free Home

Traverse City, MI • On-site

$120K - $150K/yr

Full-time

Medical, Dental, Vision, PTO

Re-posted 2 days ago

Job description

Director of Conversion Rate Optimization (CRO)
Department: Marketing
Company: Truly Free, Inc.
Location: Remote
Compensation: $120,000-$150,000 base + performance incentives
Reports to: VP of Marketing / CMO
Company Overview
Truly Free is a fast-growing, mission-driven DTC health and wellness brand redefining what "clean" means-scientifically, environmentally, and experientially. Our non-toxic, eco-friendly cleaning products are designed to improve human health and protect the planet.
We believe conversion is a human experience problem, not just a traffic problem. Every click, scroll, and subscription decision should feel intuitive, trust-building, and purposeful. That philosophy sits at the center of this role.
Position Summary
We are seeking a world-class Director of Conversion Rate Optimization to own and evolve the end-to-end digital experience across TrulyFreeHome.com and our subscription ecosystem.
This role sits at the intersection of direct-response design, UX strategy, behavioral psychology, and data-driven experimentation. You will lead conversion strategy across acquisition, onboarding, subscription management, and retention-driving measurable lifts in conversion rate, AOV, LTV, and churn reduction.
You are not just designing interfaces-you are designing decisions.
This role will also lead the website rebrand and experience modernization, ensuring the visual system, messaging hierarchy, and UX architecture align with brand trust, clarity, and performance.
What You'll Own:
Conversion Strategy & Optimization
  • Architect and optimize high-converting user journeys across PDPs, funnels, checkout, onboarding, and subscription flows
  • Apply direct response design principles to drive conversion, reduce friction, and increase lifetime value
  • Identify, prioritize, and execute CRO experiments across acquisition, retention, and upsell paths
  • Translate behavioral insights and data into conversion-driven design decisions

UX/UI Vision & Leadership
  • Own the UX/UI vision and roadmap across:
    • Ecommerce website
    • Landing pages and funnels
    • Customer portal and subscription management
    • Mobile experiences
  • Ensure every experience balances brand trust, speed, clarity, and persuasion

Website Rebrand & Experience Redesign
  • Lead a comprehensive website rebrand and UX overhaul
  • Ensure brand consistency, accessibility, and usability best practices
  • Modernize design while protecting conversion performance during transition

Design Systems & Scalability
  • Build and maintain a scalable, performance-oriented design system
  • Enable rapid experimentation without breaking consistency
  • Partner with engineering to ensure clean handoff and implementation

Research, Testing & Validation
  • Conduct and oversee:
    • User research (qualitative & quantitative)
    • Usability testing
    • A/B and multivariate testing
  • Use insights-not opinions-to drive decisions

Cross-Functional Collaboration
  • Partner closely with:
    • Marketing (growth, lifecycle, paid media)
    • Engineering & product
    • Brand and content teams
  • Align UX decisions with core business KPIs

Team Leadership & Mentorship
  • Hire, manage, and mentor UX/UI designers
  • Build a culture of experimentation, accountability, and user advocacy

Required Qualifications
  • 5+ years in UX/UI, CRO, product design, or human experience design
  • Proven success in high-conversion DTC ecommerce and subscription businesses
  • Deep expertise in direct response design
  • Demonstrated impact on KPIs such as:
    • Conversion rate
    • Bounce rate
    • Retention and churn
    • LTV and AOV
  • Experience leading major website redesigns or rebrands
  • Strong command of design systems, responsive design, and accessibility
  • Advanced proficiency in Figma (Sketch / Adobe CC also acceptable)
  • Experience running and interpreting CRO experiments
  • Exceptional communication and leadership skills

Portfolio Requirement (Non-Negotiable)
Candidates must submit a portfolio demonstrating:
  • Clear calls-to-action
  • Conversion-focused design decisions
  • Subscription and retention optimization
  • Rebranding or major UX transformations
  • Measurable outcomes (before/after metrics preferred)

We are looking for proof of performance, not just aesthetics.
Preferred Experience
  • Health & wellness or regulated consumer brands
  • Experience with CRO platforms (Optimizely, VWO, Google Optimize, etc.)
  • Working knowledge of HTML/CSS and collaboration with frontend teams
  • Familiarity with behavioral psychology, persuasion, and decision design

What We Offer
  • A mission-driven company improving human and environmental health
  • Competitive compensation with performance upside
  • Health, dental, and vision insurance
  • Flexible PTO and fully remote work
  • Executive-level ownership and real impact
  • The opportunity to define the digital experience of a category-leading DTC brand

Apply