Director Of Narrative Strategy Jobs (NOW HIRING)

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com.

What you'll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

What you'll be responsible for:

Circle is looking for a Director of Product & Technology Communications to own the company's media narrative and public profile of Circle's platforms and products, including the Arc Platform, Circle Agent Stack, Circle Payments Network, and Circle Digital Assets and Services.

This role is the primary communications partner to the product organization, embedded early in roadmap planning for all critical products and leading product launch communications, media relationships, and stage presence. It shapes how Circle is positioned with customers, builders, journalists, and the broader industry as the company expands its role in the future of money and commerce, including the emerging agentic economy. This is a San Francisco- or Palo Alto-based role.

What you'll work on:

• Building Arc's public narrative as a platform - not a series of announcements. Developing a long-horizon story that makes Arc the most-referenced platform for coordinating economic activity and positions Circle as a technology company, not just a payments company.

• Owning Circle's narrative in the agentic economy with press - building and placing the story of how AI agents transact using USDC, Circle Agent Stack, and Arc infrastructure with reporters and conference audiences, shaping the next generation of autonomous systems.

• Embedding with the product organization early in the development cycle - in planning and scoping, not just pre-launch - to shape narratives before they reach announcement day.

• Setting media and stages strategy and execution for all Arc and critical product launches and major platform milestones, including earned media campaigns, executive positioning, and collaboration with commercial and product organizations regarding partner and developer community communications.

• Developing and owning the stage and speaking strategy for Circle's product and technology leaders: identifying the right conferences, panels, and keynote opportunities - including the AI and agentic economy circuit in the Bay Area (GTC, AI Summit, developer AI events) alongside crypto and fintech stages - building the messaging that goes with them, and managing executive prep end-to-end.

• Owning Circle's tier-1 technology media relationships - TechCrunch, The Information, Wired, Fortune, Bloomberg Technology, Ars Technica, and developer-focused outlets - and building the AI and agentic economy press relationships that matter as autonomous systems move from research to infrastructure.

• Building and managing the executive thought leadership pipeline for product and technology leaders, including briefing materials, op-ed and byline development when appropriate, and narrative frameworks for media, investor, and developer audiences.

• Collaborating with the community team on the developer and builder communications strategy for Arc's ecosystem - positioning Arc as the infrastructure layer that builders choose, with messaging tailored to the developer community alongside mainstream press.

• Serving as an essential partner to Public Affairs and Reputation Management in crisis and issues management situations involving Arc, agentic products, or other cornerstone Circle products - providing the product expertise, narrative context, and press relationship intelligence that effective crisis response requires.

• Architecting AI-powered communications workflows to scale media monitoring and briefing prep.

• Modeling the team standard for strategic independence, product fluency, and narrative ownership.

What you'll bring to Circle:

Core Requirements

• 10+ years of experience in product or technology communications, with substantial in-house experience at a technology company.

• A demonstrable track record of building product brands over time - not just managing launches - including developing narrative strategy well ahead of announcement moments.

• Deep relationships with Tier 1 technology and business media, specifically with reporters who cover infrastructure, developer platforms, fintech, or the future of payments.

• Experience with developer-facing products or platforms, with an understanding of how to communicate to builder and technical communities alongside mainstream press.

• Familiarity with the AI agent landscape and the media and stages covering it - understanding how programmable money infrastructure connects to the agentic economy, and comfort operating in a space where the narrative is still being defined.

• Strong technical fluency - ability to read product documentation and engineering briefs, understand what matters commercially and narratively, and translate technical detail into media-ready positioning without losing accuracy.

• Experience developing executive thought leadership programs, including speaker strategy, stage management, and long-form narrative development for product and technology leaders.

• Exceptional written and verbal communication skills, with the ability to move between technical depth and accessible storytelling depending on the audience.

• Strong news judgment and experience managing a high-velocity, multi-stakeholder product communications calendar across launch cycles.

• A track record of operating with high autonomy - identifying the work, building the strategy, and executing without waiting for direction.

• Familiarity with generative AI models (Claude, ChatGPT, Gemini) and their application to communications workflows.

• Must be based in San Francisco or Palo Alto.

Preferred Requirements

• In-house experience at a FAANG company or major fintech, or high-growth technology platform.

• Background in or deep familiarity with blockchain, digital assets, programmable money infrastructure, or developer platforms.

• Existing relationships with AI, ML, or agentic economy media alongside mainstream technology and crypto outlets.

• Experience with developer community communications, ecosystem evangelism, or platform go-to-market.

• Existing relationships with crypto, Web3, or fintech trade media alongside mainstream technology outlets.

• Experience building or managing AI-driven communications workflows or operational tooling.

• Familiarity with Slack, Apple MacOS, and Google Suite.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out toaccommodations@circle.comfor support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.

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