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Director Of Graphics Jobs in Butler, PA (NOW HIRING)

Lab37

UX/UI Product Designer

Warrendale, PA · On-site

... of robots designed specifically for direct-to-customer food production. Our mission is to ... Bachelor's degree in Design, HCI, Graphic Design, or a related field; * 7-10 years focused on ...

Lab37

UX/UI Product Designer

Warrendale, PA

... of robots designed specifically for direct-to-customer food production. Our mission is to ... Bachelor's degree in Design, HCI, Graphic Design, or a related field; * 7-10 years focused on ...

All JobsOf Graphics JobsDirector Of Graphics JobsDirector Of Graphics Jobs in Butler, PA

Director Of Graphics information

What is a director of graphics?

A Director of Graphics is a senior professional responsible for overseeing and managing the visual graphics strategy and team within an organization. They lead the design and production of graphics for various mediums, ensuring visual consistency and quality across all projects. This role often involves collaborating with other departments, setting creative direction, and supervising a team of graphic designers and visual artists. The Director of Graphics plays a key role in shaping the visual identity and branding of a company or project.

How does a director of graphics typically collaborate with other departments to ensure cohesive visual branding?

A Director of Graphics works closely with marketing, product development, and executive leadership teams to align visual elements with overall brand strategy. Regular cross-departmental meetings and creative briefs ensure that graphic assets support campaign objectives, product launches, and company messaging. This role often oversees a team of designers and coordinates feedback from stakeholders to maintain consistency and quality across all visual materials. Effective communication and a collaborative approach are essential for delivering unified branding across channels.

What are the key skills and qualifications needed to thrive as a director of graphics, and why are they important?

To thrive as a Director of Graphics, you need advanced expertise in graphic design, visual storytelling, and team leadership, typically supported by a degree in graphic design or a related field and significant experience in creative roles. Mastery of design software such as Adobe Creative Suite, project management tools, and familiarity with digital asset management systems are commonly required. Strong communication, creative vision, and the ability to inspire and guide teams are standout soft skills in this role. These skills ensure the successful delivery of visually compelling projects that align with brand objectives and drive organizational success.

What is the difference between Director Of Graphics vs Graphic Designer?

AspectDirector Of GraphicsGraphic Designer
CredentialsBachelor's degree in Graphic Design, Visual Arts, or related field; extensive portfolioAssociate's or Bachelor's degree in Graphic Design or related field; strong portfolio
Work EnvironmentLeads creative teams, oversees projects, collaborates with clients and executivesCreates visual content, works independently or in small teams, often under direction
Industry UsageUsed in advertising agencies, media companies, large corporationsCommon across marketing, advertising, publishing, and freelance work

The main difference is that the Director Of Graphics oversees the entire visual strategy and manages teams, while a Graphic Designer focuses on creating individual visual content. The director has more leadership responsibilities and strategic input, whereas the designer executes specific design tasks.

What are popular job titles related to Director Of Graphics jobs in Butler, PA?

For Director Of Graphics jobs in Butler, PA, the most frequently searched job titles are:

What job categories do people searching Director Of Graphics jobs in Butler, PA look for?

The top searched job categories for Director Of Graphics jobs in Butler, PA are:

What cities near Butler, PA are hiring for Director Of Graphics jobs?

Cities near Butler, PA with the most Director Of Graphics job openings:

Director Of Graphics jobs near you

Director of Marketing - Bobby Rahal Automotive Group - Pittsburgh Region

Bobby Rahal Automotive Group

Wexford, PA • Hybrid

Full-time

Posted 9 days ago

Bobby Rahal Automotive Group rating

5.0

Company rating: 5.0 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

145th of 155 rated car dealerships

Job description

Bobby Rahal Automotive Group is seeking a strategic, data-driven Director of Marketing to lead marketing efforts for our BMW and Mercedes-Benz dealerships. This position oversees CRM performance, marketing technologyAI initiatives, customer data, email and direct-mail campaigns, digital marketing, website optimization, social media, SEO, creative development, vendor relationships, and campaign analytics.

Key Responsibilities
  • Manage and optimize the group's CRM system, including customer communications, data quality, automation, lead follow-up, and campaign performance.
  • Identify and implement AI tools that improve personalization, productivity, reporting, lead handling, and marketing results.
  • Use customer data to develop targeted sales, service, retention, lease-maturity, equity, and reactivation campaigns.
  • Create and manage email campaigns through Mailchimp, including audience segmentation, content, scheduling, testing, automation, and performance measurement.
  • Plan and measure direct-mail, digital advertising, and customer letter campaigns.
  • Analyze campaign performance across all channels, including delivery, open and click rates, lead generation, appointments, conversions, cost per lead, cost per acquisition, and return on investment.
  • Develop dashboards and reports that provide dealership and executive leadership with clear performance insights and recommendations.
  • Conduct website audits and improve content accuracy, organic traffic, customer experience, lead generation, and conversion.
  • Oversee SEO, social media, online reputation, paid search, display advertising, and other digital channels.
  • Serve as the primary marketing liaison to vendors, including Autotrader, Cars.com, AutoAlert, iPacket, Mailchimp, website providers, advertising partners, and other technology and media vendors.
  • Manage vendor performance, contracts, integrations, deliverables, budgets, reporting, and return on investment.
  • Oversee the Graphic Designer/Graphic Artist and manage creative priorities, quality, deadlines, and brand consistency.
  • Ensure all marketing materials meet BMW, Mercedes-Benz, and Bobby Rahal Automotive Group brand standards.
  • Partner with dealership leadership to establish marketing priorities and present results and recommendations to the Vice President of Operations.
  • Manage the marketing budget and evaluate spending based on measurable business outcomes.
Qualifications
  • Five or more years of marketing experience; automotive retail or luxury-brand experience preferred.
  • Experience with CRM platforms, Mailchimp, customer databases, digital advertising, SEO, social media, website management, and campaign analytics.
  • Familiarity with AI-enabled marketing tools and automation.
  • Experience managing vendors, budgets, campaigns, and creative professionals.
  • Strong analytical, communication, organizational, and leadership skills.
  • Ability to manage multiple dealerships, brands, projects, and deadlines in a fast-paced, in-office environment.

The ideal candidate will combine marketing creativity with strong operational discipline and a commitment to measurable results, premium brand standards, and an exceptional customer experience.

What Bobby Rahal Automotive Group employees say

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