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$97.6K

$142.6K

$194.7K

How much do director of digital strategy jobs pay per year?

As of Aug 17, 2026, the average yearly pay for director of digital strategy in Delaware is $142,585.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,100.00 and $176,200.00 per year, depending on experience, location, and employer.

What does a director of digital strategy do?

A Director of Digital Strategy is responsible for developing and overseeing a company's digital initiatives to achieve business goals. This role involves creating strategies for online marketing, social media, content, and digital platforms, as well as leading teams to execute these plans. They analyze digital trends, measure campaign effectiveness, and ensure that digital efforts align with the overall business objectives. Directors of Digital Strategy often collaborate with other departments to integrate digital solutions and stay ahead of market trends.

What are the key skills and qualifications needed to thrive as a director of digital strategy?

To thrive as a Director of Digital Strategy, you need deep expertise in digital marketing, data analytics, and business strategy, often supported by a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with digital advertising platforms, web analytics tools (like Google Analytics), CRM systems, and project management software is essential. Strong leadership, strategic thinking, and excellent communication skills help drive cross-functional collaboration and innovation. These skills and qualities are crucial for designing effective digital initiatives that align with business goals and deliver measurable results.

How does a director of digital strategy typically collaborate with other departments to drive company objectives?

A Director of Digital Strategy works closely with cross-functional teams such as marketing, IT, sales, and product development to ensure alignment on digital initiatives and overarching business goals. This role often facilitates regular strategy meetings, coordinates integrated campaigns, and ensures digital efforts complement both online and offline activities. Effective communication and project management skills are key, as the director must balance input from various stakeholders while driving unified digital strategies forward. Collaboration is essential for identifying opportunities, resolving challenges, and maximizing the impact of digital investments.

How much does a director of digital strategy make?

The average salary for a director of digital strategy typically ranges from $100,000 to $180,000 annually, depending on experience, industry, and location. Senior roles may include bonuses, stock options, or other benefits, and strong skills in data analysis, marketing, and leadership are often required.

Is a director of digital strategy a good career?

A director of digital strategy is a senior leadership role responsible for developing and implementing digital initiatives to achieve business goals. It typically requires strong skills in marketing, data analysis, and leadership, with opportunities for high-level influence and competitive compensation. The role offers growth potential in industries increasingly focused on digital transformation.

What are the most commonly searched types of Of Digital Strategy jobs in Delaware?

The most popular types of Of Digital Strategy jobs in Delaware are:

What are popular job titles related to Director Of Digital Strategy jobs in Delaware?

For Director Of Digital Strategy jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Director Of Digital Strategy jobs in Delaware look for?

The top searched job categories for Director Of Digital Strategy jobs in Delaware are:

What cities in Delaware are hiring for Director Of Digital Strategy jobs?

Cities in Delaware with the most Director Of Digital Strategy job openings:

Director Of Digital Strategy jobs near you
Infographic showing various Director Of Digital Strategy job openings in Delaware as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $142,585 per year, or $68.6 per hour.

Director of Digital Performance & SEO

SMB Business Development, Inc.

Newark, DE • On-site

$100 - $150/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Director of Digital Performance & SEO is a strategic and hands‑on leader responsible for driving measurable digital growth across all owned channels to maximize traffic, conversion, and revenue for student lending and deposits lines of business.

Responsibilities
  • Develop and lead a holistic digital performance strategy aligned with enterprise growth goals.
  • Define KPIs and dashboards for traffic, engagement, lead generation, conversion, and ROI across digital assets.
  • Own reporting for executive audiences, translating data into actionable insights and recommendations.
  • Partner with Marketing, Product, and Technology teams to optimize end‑to‑end digital funnels.
  • Lead the enterprise SEO function—including technical SEO, on‑page optimization, content strategy, and authority‑building programs.
  • Conduct regular site audits to identify opportunities and resolve technical issues impacting crawlability, UX, and rankings.
  • Collaborate with enterprise content team to guide keyword strategy, content frameworks, and SERP opportunities.
  • Stay current on algorithm changes, industry trends, and competitive landscapes.
  • Oversee A/B and multivariate testing programs to improve site performance, conversion paths, and user experience.
  • Guide analytics implementation and tagging to ensure accurate measurement across digital assets.
  • Identify friction points within the digital journey and lead roadmap prioritization for improvements.
  • Manage the analytics ecosystem including dashboards, tools, data governance, and modeling in partnership with Data & Technology teams.
  • Analyze digital channel performance across web, search, email, and paid media to identify growth opportunities.
  • Provide insights that inform content strategy, site enhancements, product features, and integrated marketing campaigns.
  • Lead, mentor, and grow a high‑performing team of web specialists, analysts, and optimization experts.
  • Communicate clearly and influence stakeholders at all levels, including senior leaders and cross‑functional partners.
  • Ensure all teams are aligned to best practices, insights, and performance goals.
Qualifications
  • 8–12+ years of experience in digital performance, SEO, digital marketing, or web analytics.
  • Proven success leading SEO and digital analytics initiatives for a complex, multi‑site organization.
  • Strong knowledge of analytics platforms (GA4, Adobe Analytics, Looker, etc.).
  • Deep understanding of technical SEO, content strategy, web architecture, and digital UX principles.
  • Experience with testing platforms (e.g., Optimizely, Adobe Target, Google Optimize alternatives).
  • Excellent communication skills with the ability to translate data into compelling stories and recommendations.
  • Prefer: Experience working closely with Product and Technology teams in an agile environment.
  • Background in B2B, B2C, or multi‑brand ecosystems.
  • Familiarity with CDPs, CRM systems, and marketing automation platforms.
Benefits

Competitive base salaries, bonus incentives, generous PTO, floating holidays and 12 federal holidays observed, support for financial‑well‑being and retirement (401k with employer match), comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance, employer‑paid short‑term/long‑term disability and basic life insurance, flexible hybrid working arrangements, paid parental leave and adoption reimbursement programs, free access to on‑site fitness centers (in Delaware) and gym subsidy (outside of Delaware), confidential counseling support (EAP), health advocacy services and wellness program with financial incentives, tuition reimbursement and family scholarship programs, career development and training opportunities.

EEO Statement

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law.

ADA Statement

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

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