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Director Of Digital Experience Jobs (NOW HIRING)

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Director Of Digital Experience information

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$100K

$138.2K

$172.5K

How much do director of digital experience jobs pay per year?

As of Sep 5, 2026, the average yearly pay for director of digital experience in the United States is $138,166.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $163,000.00 per year, depending on experience, location, and employer.

What is a director of digital experience?

A Director of Digital Experience is a senior leader responsible for overseeing and optimizing how customers interact with a company’s digital platforms, such as websites, mobile apps, and online services. They develop and implement strategies to improve the overall user experience, ensuring that digital touchpoints are engaging, efficient, and aligned with the company’s brand goals. This role often involves collaborating with teams across marketing, IT, design, and product development to drive digital innovation and customer satisfaction.

How does a director of digital experience typically collaborate with other departments to improve user engagement?

A Director of Digital Experience often works closely with teams across marketing, product development, IT, and customer service to ensure a cohesive and effective digital strategy. This collaboration involves regular meetings to align goals, share user feedback, and coordinate the implementation of new features or campaigns. By fostering strong interdepartmental relationships, the Director can identify opportunities for improvement, streamline the user journey, and create consistent digital touchpoints that enhance overall engagement. Clear communication and cross-functional teamwork are essential for success in this role.

What are the key skills and qualifications needed to thrive as a director of digital experience, and why are they important?

To thrive as a Director Of Digital Experience, you need expertise in digital strategy, user experience (UX) design, and project management, typically backed by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), experience design tools (like Adobe XD or Figma), and CRM systems are typically required. Strong leadership, cross-functional collaboration, and communication skills set exceptional candidates apart in this role. These skills are crucial to create seamless digital journeys, drive business growth, and lead high-performing teams in a rapidly evolving digital landscape.

What is the difference between Director Of Digital Experience vs Digital Marketing Manager?

AspectDirector Of Digital ExperienceDigital Marketing Manager
Primary FocusEnhancing overall digital user experience across platformsExecuting marketing campaigns to promote products/services
ResponsibilitiesUX strategy, website/app design, user journey optimizationContent creation, campaign management, analytics
Required SkillsUX/UI design, project management, cross-functional collaborationDigital marketing, SEO, content marketing
Work EnvironmentCollaborates with product, design, and marketing teamsWorks mainly within marketing teams

The Director Of Digital Experience focuses on improving the overall digital user experience, while the Digital Marketing Manager concentrates on executing marketing campaigns. Both roles require digital skills, but their core responsibilities and collaboration areas differ significantly.

What cities are hiring for Director Of Digital Experience jobs?

Cities with the most Director Of Digital Experience job openings:

What are the most commonly searched types of Of Digital Experience jobs?

The most popular types of Of Digital Experience jobs are:

What states have the most Director Of Digital Experience jobs?

States with the most job openings for Director Of Digital Experience jobs include:

Director of Digital Media

Allied Outdoor Solutions

Houston, TX • On-site

Full-time

Re-posted 15 days ago


Job description

The Director of Digital Media is responsible for the daily execution, optimization, and strategic refinement of the company’s paid digital advertising efforts, with a primary emphasis on Meta and Google Paid Search. This role ensures that the advertising budget is deployed efficiently, creative content is well-organized and implemented, and all campaigns are consistently optimized to drive higher-quality leads at lower costs based on Allied’s OLD capacity and revenue targets.

This role plays a critical part in sustaining Allied’s lead pipeline, supporting market expansion, and improving the performance of both AI-generated and traditional creative assets. Through disciplined testing, performance monitoring, and strategic scaling, this role directly influences revenue opportunities across all markets.


ResponsibilitiesCampaign Management
  • Execute and manage daily paid media campaigns across Meta, Google Search, and additional digital channels.
  • Ensure budgets are deployed as directed and pacing meets monthly lead targets set for OLD capacity and availability by market.
  • Maintain strong campaign structures, audience segmentation, and bidding strategies to support high-quality traffic.
  • Plan and execute ongoing A/B tests, including variations in creative, messaging, landing pages, and audiences to identify high-performing ads for scale across markets.
  • Manage and delegate day-to-day execution tasks to the Paid Media VA, ensuring they are properly trained, equipped, and following best practices to support campaign setup, optimization, reporting, and other digital media operations across all paid channels.
     
Cost Efficiency & Lead Quality
  • Monitor and reduce cost per viable lead and cost per opportunity while sustaining or increasing overall lead volume.
     
  • Adjust targeting, creative, bidding, and placements to maintain an appropriate balance between efficiency and growth.
     
Creative Coordination
  • Collaborate with the Video Lead and Senior Designer to organize, refine, and deploy AI-generated and standard ad creatives with Allied’s branding and maintain consistent quality.
     
  • Maintain an organized library of assets to support efficient testing and deployment.
     
Performance Reporting
  • Monitor, analyze, and report on campaign metrics through weekly scorecard updates and monthly reporting that clearly outline trends, wins, challenges, and efficiency insights.
     
  • Deliver actionable recommendations grounded in data and historical benchmarks.
Market Awareness
  • Stay informed on  seasonality, weather, market differences, and other external factors that influence performance.
     
  • Work with internal teams to anticipate changes in lead flow and respond with strategy adjustments as needed, including launching advertising on new digital platforms. 
 Knowledge, Skills, and Abilities
  • Extensive experience managing paid advertising campaigns, particularly on Meta and other digital channels.
  • A strong track record of deploying ad spend efficiently and optimizing for lower lead costs.
  • Analytical skills to monitor and report on campaign performance metrics.
  • Experience in running paid media A/B tests and implementing ad creative strategies based on data.
  • An understanding of how external factors like seasonality can impact performance.

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