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Director Of Brand Strategy Jobs in Raleigh, NC (NOW HIRING)

IONNA LLC

Sr Brand Manager

Raleigh, NC · On-site

$100K/yr

Head of Brand Direct Reports: Associate Brand Designers (2) This role requires a full-time onsite ... Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights ...

IONNA LLC

Sr Brand Manager

Raleigh, NC · On-site

$115/hr

Head of Brand Direct Reports: Associate Brand Designers (2) This role requires a full-time onsite ... Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights ...

IONNA LLC

Sr Brand Manager

Raleigh, NC · On-site

$115/hr

Head of Brand Direct Reports: Associate Brand Designers (2) This role requires a full-time onsite ... Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights ...

Valid8 Financial, Inc.

Sr Brand Manager

Raleigh, NC · On-site

$115 - $135/hr

Direct Reports: Associate Brand Designers (2) This role requires a full-time onsite presence in ... Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights ...

Valid8 Financial, Inc.

Sr Brand Manager

Durham, NC · On-site

$115 - $135/hr

Direct Reports: Associate Brand Designers (2) This role requires a full-time onsite presence in ... Brand Strategy & Insights : Own brand strategy, positioning, and brand-health insights ...

Superbeo

Brand Marketing Team Coordinator

Raleigh, NC · On-site

This role will support Neocutis' brand strategy to increase the effectiveness of the sales channels and direct-to-consumer initiatives, inclusive of social media marketing, e-commerce management, and ...

RXinsider LTD.

Director, Brand Marketing

Raleigh, NC · On-site

$150 - $190/hr

... of surgical site infection. We are seeking a Director, Brand Marketing to drive US HCP brand strategy and in-line marketing execution for D-PLEX100. Reporting to the Senior Director, Brand Marketing ...

AEG

Director of Arena Marketing

Raleigh, NC · On-site

The Director of Arena Marketing at Lenovo Center leads and executes strategic marketing plans that strengthen the venue brand, drive ticket sales, grow and engage audiences, and support overall ...

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All JobsOf Brand Strategy JobsDirector Of Brand Strategy JobsDirector Of Brand Strategy Jobs in Raleigh, NC

Director Of Brand Strategy information

See Raleigh, NC salary details

$37.9K

$132.3K

$211.9K

How much do director of brand strategy jobs pay per year?

As of Sep 4, 2026, the average yearly pay for director of brand strategy in Raleigh, NC is $132,267.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,800.00 and $179,300.00 per year, depending on experience, location, and employer.

What does a director of brand strategy do?

A Director of Brand Strategy is responsible for overseeing and guiding a company's overall brand vision, positioning, and messaging. They develop and implement strategies to strengthen brand identity, ensure consistency across all channels, and drive engagement with target audiences. This role often involves conducting market research, analyzing trends, collaborating with marketing and creative teams, and managing brand campaigns. The ultimate goal is to enhance brand value, differentiate from competitors, and support business growth.

What are the key skills and qualifications needed to thrive as a director of brand strategy, and why are they important?

To thrive as a Director Of Brand Strategy, you need expertise in brand management, marketing strategy, and market research, often supported by a degree in marketing, communications, or a related field. Familiarity with brand analytics platforms, content management systems, and digital marketing tools is typically required. Strong leadership, creative thinking, and excellent communication skills help you inspire teams and align stakeholders around a cohesive brand vision. These skills ensure the brand remains competitive, relevant, and resonates with target audiences in a dynamic marketplace.

How does a director of brand strategy typically collaborate with other departments within an organization?

A Director of Brand Strategy works closely with various departments such as marketing, product development, sales, and creative teams to ensure brand consistency across all touchpoints. This collaboration often involves aligning messaging, visual identity, and campaign objectives to support broader business goals. Regular cross-functional meetings and strategic planning sessions are common, allowing the Director to gather insights, share brand guidelines, and drive unified initiatives. Effective communication and relationship-building skills are essential for navigating these partnerships and achieving cohesive brand outcomes.

What is the difference between Director Of Brand Strategy vs Brand Manager?

AspectDirector Of Brand StrategyBrand Manager
ResponsibilitiesDevelops overall brand vision, long-term strategy, and positioningExecutes brand plans, manages campaigns, and oversees brand consistency
Required SkillsStrategic thinking, leadership, market researchCreative skills, project management, communication
ExperienceSenior marketing experience, often 8+ yearsMid-level marketing experience, 3-5 years
Work EnvironmentStrategic planning sessions, executive meetingsCampaign execution, cross-functional teams

The Director Of Brand Strategy focuses on shaping the overall brand vision and long-term strategy, working closely with executive leadership. In contrast, the Brand Manager handles day-to-day brand activities, campaign management, and implementation. Both roles require marketing expertise, but the director's role is more strategic and leadership-oriented, while the brand manager is more execution-focused.

What are popular job titles related to Director Of Brand Strategy jobs in Raleigh, NC?

For Director Of Brand Strategy jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Director Of Brand Strategy jobs in Raleigh, NC look for?

The top searched job categories for Director Of Brand Strategy jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Director Of Brand Strategy jobs?

Cities near Raleigh, NC with the most Director Of Brand Strategy job openings:

Director Of Brand Strategy jobs near you
Infographic showing various Director Of Brand Strategy job openings in Raleigh, NC as of August 2026, with employment types broken down into 76% Full Time, 22% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $132,267 per year, or $63.6 per hour.

Sr Brand Manager

IONNA LLC

Raleigh, NC • On-site

$100K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 14 days ago

Job description

Sr. Brand Manager
Reports To: Head of Brand
Direct Reports: Associate Brand Designers (2)
This role requires a full-time onsite presence in Durham, NC
Target Base Range: $115 - 135k plus incentives (Final compensation commensurate with experience and qualifications)
Please note: We are only able to consider candidates who are U.S. citizens or lawful permanent residents (green card holders) and who do not require current or future visa sponsorship of any sort.
Job Summary
IONNA is building the most reliable, driver-centric, and design-forward charging network in North America - and the Brand team is where that promise takes shape. We're looking for a Sr. Brand Manager to be the creative and brand engine of that team: the person who defines what the IONNA brand is and turns it into bold, consistent, unmistakably on-brand work across every touchpoint. Reporting to the Head of Brand and leading a small team of designers, you'll create and own IONNA's brand standards and guidelines, lead creative direction and the brand system, own the brand's storytelling and voice, the brand strategy and insights that keep the work grounded in why drivers choose IONNA, and the vendor relationships that extend the team's output. This is a hands-on senior role with real ownership and room to grow into the full creative lead as the brand scales.
Key Responsibilities
  • Brand Standards & Guidelines: Create, own, and evolve IONNA's brand standards and guidelines - the single source of truth for identity, logo usage, color, typography, voice, imagery, and how the brand is applied across print, digital, and physical touchpoints.
  • Creative & Art Direction: Set and hold the creative vision, taste, and aesthetic standard for all brand output; provide art direction to the design team and to external creative partners.
  • Brand System & Asset Library: Own and evolve the design system that puts the standards into practice - components, typography, color, and usage - and the organized, versioned brand asset library it lives in. Own the brand zone plus the library's structure and taxonomy; the digital-asset zone is owned by the Sr. Manager, Digital Experiences within one shared library.
  • Storytelling & Verbal Identity: Own how the IONNA brand sounds and is positioned including tone of voice, verbal identity, and the storytelling principles that shape our messaging. Define and govern the voice standard across campaigns, channels, and touchpoints (the how we sound), while message content on the comms side is owned by Communications.
  • Brand Strategy & Insights: Own brand strategy, positioning, and brand-health insights - understanding why drivers prefer IONNA and feeding that back into the creative work.
  • Creative Intake & QA: Own the intake and quality gate for brand requests - prioritize, brief, review, and approve work to the brand standard before it ships.
  • Team Leadership: Manage and develop the Associate Brand Designers - allocate work, mentor craft, and grow the team's output and consistency.
  • Vendor Management: Own IONNA's brand-related vendor relationships - today spanning creative and production studios, ecommerce / merch, online store, and brand strategy, research, and insights partners and brand health, and growing as the function scales. Brief, direct, and hold each to the brand standard.
Year 1 Success Plan
Year one is a foundational build. Success is measured by delivering the systems that make the brand function run - each defined below with its success metric, approved by the Head of Brand, and reported to executive leadership. Operational and brand-outcome metrics phase in as the systems and tracking below come online.
  • Brand Standards & Guidelines - delivered: Complete v1 brand guidelines (identity, logo, color, typography, voice, imagery, applications). Success metric: guidelines published, approved by the Head of Brand, and adopted as the single source of truth.
  • Brand System & Asset Library - built: Design system (components, templates, usage) and the organized, versioned brand asset library it lives in. Success metric: system and library live and in use by the team and vendors, with the brand zone and taxonomy established within the shared library, approved by the Head of Brand.
  • Brand-Health Tracking & Baseline - established: Stand up brand-health measurement - brand equity, preference, and consideration (distinct from social / marketing sentiment). Success metric: instrument live with an initial quantified baseline captured - preference, consideration, and awareness scores benchmarked against Electrify America and EVgo. (This baseline becomes the ongoing brand-health outcome KPI in year two.)
  • Department Operating System - stood up: Establish single-front-door intake, prioritization, and QA for the brand function. Success metric: intake process live and in use across requesters, producing a measurable on-time delivery rate of requests per the agreed-upon SLA.

Mission & KPI's
  • Mission: Build brand so that drivers choose IONNA.
  • KPI 1: Brand Health (Scale & target)
  • KPI 2: On time delivery of milestone & ticket items
  • KPI 3: Utilization

Required Qualifications
  • A minimum of 6* years in brand design, brand management, or creative leadership, including hands-on design work.
  • Demonstrated experience creating brand standards and guidelines (a brand book / brand system) from the ground up - not just working within an existing one.
  • Proven creative direction - the ability to set and hold a design system and a brand standard across channels.
  • Strong storytelling, copywriting, and brand-voice experience.
  • Experience leading and mentoring designers.
  • Brand strategy and insights experience - positioning, brand health, and translating insight into creative work.
  • Proficiency in Adobe Creative Suite and Figma.
  • Experience directing external creative, production, or research vendors to a brand standard.
  • Excellent communication and organization, with the ability to manage many projects in a fast-paced, scaling environment.
Preferred Qualifications
  • Experience scaling a brand or creative function from an early stage.
  • Background spanning experiential / physical and digital brand.
  • Experience in automotive, EV, mobility, or hardware-enabled consumer brands.
  • Familiarity with brand-health tracking and insights tools.
About IONNA
Founded by eight of the world's largest automakers, IONNA is reshaping EV charging across North America - the coverage drivers need, the reliability they deserve, and the experience they crave. This role puts your fingerprints on a category-defining brand at the forefront of the EV revolution.
IONNA is committed to fair and equitable compensation practices through a competitive base salary, as well as offering bonus programs and comprehensive benefits such as medical, dental, vision, life, 401(K), and paid holidays. Actual base salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications, and specific work location.
We are committed to an inclusive and diverse team. IONNA is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

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