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Director Media Analytics Jobs in Delaware (NOW HIRING)

Agilent

Paid Social Media Specialist

Dover, DE · On-site +1

$103K - $193K/yr

... direct ownership of campaign execution and optimization * Proven expertise managing campaigns ... Ability to analyze performance data and translate insights into actionable optimizations

Agilent

Paid Social Media Specialist

Wilmington, DE · On-site +1

$103K - $193K/yr

... direct ownership of campaign execution and optimization * Proven expertise managing campaigns ... Ability to analyze performance data and translate insights into actionable optimizations

Agilent

Paid Social Media Specialist

Newark, DE · On-site +1

$103K - $193K/yr

... direct ownership of campaign execution and optimization * Proven expertise managing campaigns ... Ability to analyze performance data and translate insights into actionable optimizations

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All JobsMedia Analytics JobsDirector Media Analytics JobsDirector Media Analytics Jobs in Delaware

Director Media Analytics information

Is data analytics a high paying job?

Data analytics roles, including positions like Director of Media Analytics, tend to offer competitive salaries that increase with experience, industry, and location. Senior roles requiring advanced skills in statistical analysis, data visualization, and tools like SQL or Python typically have higher compensation levels. Overall, data analytics can be a well-paying career path compared to many other fields.

What is the difference between Director Media Analytics vs Media Analyst?

AspectDirector Media AnalyticsMedia Analyst
CredentialsBachelor's/Master's in Marketing, Data Analytics, or related fields; experience in analytics leadershipBachelor's in Marketing, Communications, or related fields; experience in media analysis
Work EnvironmentStrategic leadership, team management, cross-department collaborationData collection, reporting, campaign analysis, media research
Employer & IndustryAdvertising agencies, media companies, corporations with marketing teamsMedia agencies, marketing departments, research firms

The main difference is that the Director Media Analytics oversees analytics strategies, manages teams, and aligns media data with business goals, while the Media Analyst focuses on data collection, reporting, and analyzing media campaigns. The director has a broader strategic role, whereas the analyst handles day-to-day data tasks.

What does a director of media analytics do?

A Director of Media Analytics leads the strategy and execution of media data analysis to measure the effectiveness of marketing campaigns across various channels. They oversee teams that collect, interpret, and report on media performance metrics, helping organizations understand how their advertising and media investments impact business goals. The role involves collaborating with marketing, creative, and executive teams to inform decision-making, optimize budgets, and recommend improvements. Directors of Media Analytics also stay updated on the latest analytics tools and industry trends to ensure their teams adopt best practices.

How does a director of media analytics typically collaborate with marketing and creative teams?

A Director of Media Analytics works closely with marketing and creative teams to ensure data-driven decision-making throughout campaign planning and execution. They translate complex analytics into actionable insights that help shape targeting strategies, creative messaging, and media channel selection. Regular collaboration occurs through cross-functional meetings, strategy sessions, and ongoing performance reviews, fostering a unified approach to achieving campaign objectives and optimizing ROI.

What are the key skills and qualifications needed to thrive as a director of media analytics?

To thrive as a Director of Media Analytics, you need expertise in data analysis, media measurement, and a strong background in statistics or marketing, often supported by a relevant degree. Familiarity with analytics platforms like Google Analytics, Tableau, Nielsen, and advanced Excel, as well as certifications in analytics or digital marketing, are typically required. Exceptional leadership, strategic thinking, and communication skills help you guide teams and translate complex data into actionable insights for stakeholders. These skills ensure effective campaign evaluation, data-driven decision-making, and impactful media strategies that drive business results.

What are the most commonly searched types of Media Analytics jobs in Delaware?

The most popular types of Media Analytics jobs in Delaware are:

What job categories do people searching Director Media Analytics jobs in Delaware look for?

The top searched job categories for Director Media Analytics jobs in Delaware are:

What cities in Delaware are hiring for Director Media Analytics jobs?

Cities in Delaware with the most Director Media Analytics job openings:

Director Media Analytics jobs near you
Infographic showing various Director Media Analytics job openings in Delaware as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution.

Vice President, Omni Channel Marketing - Nemours Children's Health

Direct Jobs

Wilmington, DE • On-site

$150 - $200/hr

Other

Posted 5 days ago

Job description

Vice President, Omni Channel Marketing

The VP, Omni Channel Marketing is an enterprise role and can be based out of the Wilmington, DE, Jacksonville, FL or Orlando, FL areas.

The Vice President, Omni Channel Marketing is responsible for how Nemours drives measurable growth--turning brand, regional, and service line strategy into demand creation, referral growth, and patient acquisition across digital and performance channels. This role owns the enterprise growth engine, including paid media, performance marketing, digital acquisition and conversion, media and performance analytics, Health Care Provider marketing, patient-family facing social activation, web solutions, and KidsHealth business development. As a member of the MarCom senior leadership team, this role ensures growth efforts are integrated, data-driven, privacy-compliant, and increasingly measurable within HIPAA and healthcare regulatory constraints.

A core mandate of this role is to increase the percentage of marketing investment for which Nemours can responsibly measure ROI, while building a disciplined test-learn-scale culture that enables continuous optimization and confident investment decisions.

Essential Functions Enterprise Growth & Performance Strategy
  • Lead Nemours' enterprise growth and performance marketing strategy, translating brand, regional, and service line direction into measurable acquisition and referral outcomes.
  • Ensure growth efforts operate as an integrated system rather than disconnected channels or campaigns.
Paid Media & Performance Marketing
  • Own all paid media and performance marketing across consumer and Health Care Provider audiences.
  • Ensure media plans are fully integrated across channels, regions, and service lines.
  • Continuously optimize spend to improve efficiency, reach, and return.
Media, Measurement & ROI Accountability
  • Own media and performance measurement strategy aligned to enterprise growth goals.
  • Increase the percentage of marketing investment with attributable and defensible ROI while operating within HIPAA-compliant data and measurement practices.
  • Partner with analytics, operations, and compliance to define appropriate proxies and leading indicators where direct attribution is not possible.
  • Use measurement to drive optimization, reallocation, and strategic decision-making.
Test, Learn, Scale Methodology
  • Establish a disciplined test-learn-scale operating model across growth channels.
  • Define clear hypotheses, success thresholds, and learning agendas for experimentation.
  • Rapidly scale high-performing tactics while stopping or redesigning low-performing efforts.
  • Embed experimentation as a core growth capability rather than ad-hoc pilots.
Health Care Provider Marketing & Referral Growth
  • Build and lead a coordinated HCP marketing engine designed to drive referral preference and reduce leakage.
  • Ensure HCP growth efforts align with access readiness, clinical priorities, and regional strategy.
Web Solutions & Digital Experience
  • Own web solutions and digital front-door performance to support growth and conversion.
  • Lead conversion rate optimization, journey optimization, and integration with CRM and growth efforts.
Team Leadership & Capability Building
  • Build and lead a high-performing growth marketing organization across media, analytics, digital, social, web, HCP, and KidsHealth.
  • Develop talent that balances analytical rigor, experimentation, and executional excellence.
  • Establish modern growth marketing tools, standards, and ways of working.
Requirements
  • Bachelor's degree required; advanced degree preferred.
  • 12+ years of experience leading growth, performance, or digital marketing in complex organizations.
  • Proven track record driving measurable acquisition, referral growth, and ROI.
  • Deep experience across paid media, analytics, digital experience, and performance optimization.
  • Strong executive presence and ability to partner across strategy, brand, communications, and operations.
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