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Director Marketing Automation Jobs in Two Rivers, WI

Johnsonville

Director of RGM

Sheboygan Falls, WI

... marketing, finance, and category management to financial outcomes. This role is a unique ... Partner with IT to develop digital, AI, and automation tools to advance RGM Governance & Alignment:

Johnsonville

Director of RGM

Sheboygan Falls, WI · On-site

Act as the central link across sales, marketing, supply chain, and finance * Ensure consistency of ... and automation tools * Communication : Strong ability to influence senior leaders and present ...

kiinc

Director - Integrated Sales

Green Bay, WI · On-site

Partner with Marketing to generate, qualify, and convert demand into a highquality pipeline ... Leverage enablement tools, analytics, automation, and AI to improve prioritization, productivity ...

kiinc

Director - Integrated Sales

Green Bay, WI · On-site

Partner with Marketing to generate, qualify, and convert demand into a highquality pipeline ... Leverage enablement tools, analytics, automation, and AI to improve prioritization, productivity ...

KI

Director - Integrated Sales

Green Bay, WI · On-site

Partner with Marketing to generate, qualify, and convert demand into a high-quality pipeline ... Leverage enablement tools, analytics, automation, and AI to improve prioritization, productivity ...

Schreiber Foods

Director, Supply Chain Planning

Green Bay, WI · Hybrid

$177K - $200K/yr

... Marketing, Converting, Sourcing, Engineering, PIQS, Transportation, Distribution, and Planning ... Drives systemization, automation, and advanced planning capabilities to improve decision quality ...

All JobsDirector Marketing Automation JobsDirector Marketing Automation Jobs in Two Rivers, WI

Director Marketing Automation information

See Two Rivers, WI salary details

$59.4K

$136.5K

$197K

How much do director marketing automation jobs pay per year?

As of Jun 24, 2026, the average yearly pay for director marketing automation in Two Rivers, WI is $136,457.00, according to ZipRecruiter salary data. Most workers in this role earn between $103,900.00 and $161,900.00 per year, depending on experience, location, and employer.

What does a Director of Marketing Automation do?

A Director of Marketing Automation leads the strategy, implementation, and optimization of automated marketing campaigns and systems within an organization. They oversee the selection and management of marketing automation platforms, coordinate with cross-functional teams, and ensure that automation aligns with broader marketing and business goals. Their responsibilities often include analyzing data, improving customer segmentation, and enhancing lead nurturing processes to drive revenue growth. They also ensure best practices are followed and help train teams on automation tools and processes.

How much is the salary of a Marketing Director?

The salary of a Marketing Director typically ranges from $100,000 to $180,000 annually, depending on experience, industry, and location. In larger companies or high-demand markets, salaries can exceed this range, especially with additional bonuses and benefits.

What is the highest paid position in marketing?

The highest paid positions in marketing often include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee overall strategy and brand management. These roles typically require extensive experience, leadership skills, and often involve managing large teams and budgets, with salaries reaching into the high six or seven figures in large organizations.

What is an example of marketing automation?

For a Director of Marketing Automation, an example is setting up automated email campaigns that trigger based on customer behavior, such as abandoned cart reminders or follow-up messages. These workflows use marketing automation tools like HubSpot or Marketo to streamline communication and improve engagement without manual intervention.

What are the typical challenges faced by a Director of Marketing Automation when implementing new automation platforms across a large organization?

A Director of Marketing Automation often encounters challenges such as integrating new platforms with existing tech stacks, ensuring data quality, and achieving cross-departmental alignment on processes and goals. Managing change and training teams on new systems can also be complex, particularly in large organizations with established workflows. Building strong relationships with IT, sales, and creative teams is essential to streamline adoption and maximize the impact of automation initiatives.

What are the key skills and qualifications needed to thrive as a Director of Marketing Automation, and why are they important?

To thrive as a Director of Marketing Automation, you need a deep understanding of digital marketing strategy, data analytics, and campaign management, typically supported by a bachelor’s degree in marketing or a related field. Expertise in marketing automation platforms like HubSpot, Marketo, or Salesforce Marketing Cloud, along with certifications in these tools, is highly valuable. Strong leadership, strategic thinking, and effective communication are crucial soft skills for leading teams and aligning marketing efforts with business objectives. These skills ensure successful implementation of automated campaigns that drive engagement, improve ROI, and support organizational growth.

What is the difference between Director Marketing Automation vs Marketing Automation Manager?

AspectDirector Marketing AutomationMarketing Automation Manager
ResponsibilitiesOversees overall automation strategy, manages teams, aligns marketing goals with automation toolsExecutes automation campaigns, manages day-to-day automation tasks, supports strategy implementation
Required SkillsStrategic planning, leadership, advanced knowledge of marketing automation platformsTechnical skills, campaign management, familiarity with automation tools
ExperienceTypically 8+ years in marketing, leadership experience3-5 years in marketing automation or related roles
Work EnvironmentSenior management, cross-department collaborationMarketing team, technical support, campaign execution

The main difference between a Director Marketing Automation and a Marketing Automation Manager lies in scope and leadership. The director focuses on strategic oversight and team management, while the manager handles daily campaign execution and technical tasks. Both roles require experience with marketing automation platforms, but the director's role is more strategic and leadership-oriented.

Is a Marketing Director a high position?

A Marketing Director is a senior leadership role responsible for overseeing marketing strategies and teams within an organization. It is generally considered a high-level position, often reporting to executives like the Vice President or Chief Marketing Officer. The role typically requires extensive experience, strategic skills, and leadership abilities.
What job categories do people searching Director Marketing Automation jobs in Two Rivers, WI look for? The top searched job categories for Director Marketing Automation jobs in Two Rivers, WI are:
Director Marketing Automation jobs near you
Lead Dynamics CRM Developer

Lead Dynamics CRM Developer

Cliftonlarsonallen

Green Bay, WI

Full-time

Medical, Dental, Vision, Retirement

Posted yesterday

CliftonLarsonAllen rating

7.2

Company rating: 7.2 out of 10

Based on 24 frontline employees who took The Breakroom Quiz

16th of 17 rated bookkeepers and accountants

Job description

CLA is a top 10 national professional services firm where our purpose is to create opportunities every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise to know you and help you.

CLA is dedicated to building a culture that invites different beliefs and perspectives to the table, so we can truly know and help our clients, communities, and each other.

About the role:

CLA is looking to hire a Lead CRM Developer to bring their understanding of CRM processes, technology and data to help optimize and expand our existing and future technology stack, processes and people. The lead brings in extensive knowledge and use of Dynamics as a CRM platform along with experience with enhancing functionality through familiarity and use of Microsoft's Power Platform and Microsoft Dataverse to drive and extend CLA back-office functionality.

As a Lead CRM Developer, you will:

  • Lead the development of the Microsoft Dynamics CRM database to support the marketing technology stack and business processes as directed by the Marketing Technology Manager and CRM Product Owner.

  • Review and create CRM customizations including:

    • Form/entity updates

    • Business process flows

    • Plugins

    • Javascript/HTML

    • PowerApps solutions

    • Power Automate flows

    • Custom HTML interfaces (web resources)

    • Data integrations/migrations

    • SQL updates

    • And various reporting technologies like Power BI and SSRS

  • Own processes driven and dependent on the Microsoft Dynamics CRM database, including support, maintenance, documentation, enablement, and enhancements.

  • Troubleshoot data integrity, errors, and Microsoft Dynamics CRM performance issues. Pressure testing of development for scalable solutions.

  • Partner with Product Owner, marketing automation team, analysts, and Marketing Technology Manager for developing reporting and streamlined business processes.

  • Act as a lead for developers and provide oversite and recommendations on development

  • Act as a change agent by identifying and implementing appropriate improvements ensuring processes are automated and can scale at an enterprise level. This also includes staying current with technology and cloud trends.

  • Translate and design solutions for business requirements / user stories based on direction from Product Owner

What you will need:

  • 6 years relevant experience.

  • Bachelor's degree is required. Combination of relevant experience, education, and training may be accepted in lieu of degree.Degree in computer science, information technology, or related field preferred.

  • Experience in application development and support working as a team member on multiple projects or applications preferred.

  • Experience with implementing third-party integrations into and out Microsoft Dynamics CRM, including a marketing automation platform preferred.

  • Experience with implementing third-party integrations into and out Microsoft Dynamics CRM, including a marketing automation platform. preferred

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Wellness at CLA

To support our CLA family members, we focus on their physical, financial, social, and emotional well-being and offer comprehensive benefit options that include health, dental, vision, 401k and much more.


To view a complete list of benefits, click here.


What CliftonLarsonAllen employees say

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Hours and flexibility

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About CliftonLarsonAllen

Sourced by ZipRecruiter

CliftonLarsonAllen (CLA) is a leading professional services company based in Minneapolis, MN, US. CLA operates in the accounting industry and offers a broad range of products and services such as wealth advisory, outsourcing, audit, tax, and consulting services. The company was founded in 1953 with a merger between two firms, Clifton Gunderson and LarsonAllen, in 2012. Working in accordance with their mission to create opportunities for clients, people, and communities, they have established a presence across the US, serving privately held businesses, non-profits, and governmental entities. Recognized for their contributions, CLA has received accolades such as the Innovative Firm of the Year award.

Industry

Accounting services

Company size

5,001 - 10,000 Employees

Headquarters location

Minneapolis, MN, US

Year founded

2012

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