Director Marketing Automation Jobs in Two Rivers, WI

Why Work at Bank First

At Bank First, we're not just a bank-we're a community. Consistently ranked among the top performing banks in the U.S. and Wisconsin, and recognized by American Banker as one of the "Best Banks to Work For". We combine professional excellence with a culture that truly values people. When you join Bank First, you're joining a team that invests in your growth, supports your well being, and celebrates your contributions.

Why You'll Love Working Here

Imagine a workplace where:

• Your career growth is supported through training, mentoring, and advancement opportunities
• Flexibility allows you to balance work and life without compromise
• Your contributions directly impact guests and communities you care about
• You're part of a culture built on respect, collaboration, and empowerment

At Bank First, you don't just fill a role-you make a difference. Every interaction matters, and every team member helps shape the experience our guests love.

About the Role: Marketing Communications Manager

Bank First is seeking a Marketing Communications Manager to support bankwide marketing communications and public relations efforts. This role focuses on developing, executing, and coordinating internal and external communications that support the Bank's brand, messaging, and strategic marketing initiatives. The Marketing Communications Manager partners closely with marketing leadership and crossfunctional teams to ensure communications are clear, consistent, compliant, and aligned across all channels, and does not include direct management of marketing staff. This role offers the opportunity to take the lead on marketing communications efforts, build strong crossfunctional partnerships, and advance your career within a collaborative, missiondriven organization.

Key Responsibilities

• Lead bankwide marketing communications, including press releases, business briefs, and internal and external written content that clearly communicates priorities, initiatives, and messaging.
• Translate complex business, product, and operational information into clear, compliant, and audienceappropriate communications for internal and external stakeholders.
• Develop and deliver marketing communications materials, including advertisements and promotional content, that support bank wide initiatives, product updates, and customer communications.
• Ensure consistency and clarity of messaging across marketing communications efforts in alignment with brand standards and compliance requirements.
• Serve as the primary steward of the Bank's website content, ensuring information is accurate, current, userfriendly, and aligned with approved messaging.
• Lead internal communications and intranet content management, ensuring employees receive timely, relevant information and partnering with departments to improve clarity and coordination.
• Collaborate with crossfunctional teams including Retail, Operations, IT, Compliance, and Digital Banking to ensure marketing communications are accurate, compliant, and effectively executed in a regulated environment.

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What We're Looking For

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 3 to 5 years of marketing or communications experience, preferably in the financial services industry or another regulated environment.
• Strong written and verbal communication skills with excellent interpersonal and public relations abilities.
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) preferred.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Attention to detail and a commitment to brand consistency and accuracy.
• Familiarity with internal intranet platforms such as Microsoft SharePoint is a plus, and experience using HubSpot or similar marketing automation tools is a bonus.
  

About Bank First

Headquartered in Manitowoc, Wisconsin, Bank First serves communities across Wisconsin and the Illinois Stateline region. Our growth is built on relationship based banking getting to know our guests personally and helping them create lasting value.

Our Culture & Vision

We foster curiosity, creativity, and responsiveness while embracing individual differences. Employees are empowered with tools to succeed and supported in their careers. Our vision is to remain the top performing, independent provider of financial services, delivering personalized solutions and value to guests and communities alike.

Our Values

Relationship Based | Community Focused | Innovative Solutions | Value Driven

Join Bank First and build a career where your contributions matter, your growth is supported, and your work makes a difference every single day.