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Director Loyalty Programs Jobs (NOW HIRING)

Sr. Analyst, Loyalty Program Analytics

Atlanta, GA · On-site

$110K - $110K/yr

... programs. This position uses advanced statistical, econometric, and quantitative analysis ... This position has 0 direct reports Travel Requirements: * Typically requires overnight travel less ...

$115K - $130K/yr

Senior Manager, CRM & Loyalty Industry: Fashion / Ecommerce Duration: Full-Time, Direct Hire ... Direct audience segmentation, targeting, and data queries to support lifecycle programs and ad-hoc ...

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Showing results 1-20

Director Loyalty Programs information

See salary details

$32.5K

$74.3K

$129K

How much do director loyalty programs jobs pay per year?

As of Jun 6, 2026, the average yearly pay for director loyalty programs in the United States is $74,307.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,000.00 and $86,500.00 per year, depending on experience, location, and employer.

What is the difference between Director Loyalty Programs vs Loyalty Marketing Manager?

AspectDirector Loyalty ProgramsLoyalty Marketing Manager
ResponsibilitiesOversees the entire loyalty program strategy, manages teams, and aligns programs with business goals.Executes marketing campaigns, manages loyalty promotions, and analyzes customer data to improve engagement.
Required CredentialsBachelor's degree, experience in loyalty or marketing, leadership skills.Bachelor's degree, marketing experience, data analysis skills.
Work EnvironmentStrategic planning, cross-department collaboration, leadership roles.

The main difference lies in scope and seniority. The Director Loyalty Programs focuses on strategic oversight and leadership of loyalty initiatives, while the Loyalty Marketing Manager handles campaign execution and day-to-day marketing activities. Both roles require marketing knowledge and customer engagement skills, but the director position involves higher-level planning and team management.

What cities are hiring for Director Loyalty Programs jobs? Cities with the most Director Loyalty Programs job openings:
What states have the most Director Loyalty Programs jobs? States with the most job openings for Director Loyalty Programs jobs include:
Infographic showing various Director Loyalty Programs job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $74,307 per year, or $35.7 per hour.
Sr Marketing Manager Loyalty Program

Sr Marketing Manager Loyalty Program

Lowe's

Mooresville, NC

$109K - $110K/yr

Full-time

Posted 24 days ago


Lowe's rating

6.8

Company rating: 6.8 out of 10

Lowe's

Based on 5,050 frontline employees who took The Breakroom Quiz

6.2

Company rating compared to similar companies: 6.2 out of 10

National retailers average

Based on 93,305 frontline employees who took The Breakroom Quiz

The best things about working at Lowe's

  • 90%

    90% say they get paid time off

    say they get paid time off

  • 80%

    80% say their health insurance is affordable

    say their health insurance is affordable

  • 75%

    75% Part-time workers get health insurance

    Part-time workers get health insurance

Featured by Lowe's, based on 5050 Breakroom Quiz responses from their frontline employees


Job description


Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
Your Impact
The purpose of this position is to oversee the MyLowe's Rewards program, continuously evolving the loyalty program and strategy through results and learnings. Additionally, this position will drive the cohesive loyalty program experience in-store and online with cross functional partners to ensure a consistent experience across Lowe's two loyalty programs. This position will drive active members in the MyLowe's Rewards program, increased spend among members, and increased engagement in program benefits. Additionally, this position will drive increases in positive sentiment and ease of use of the loyalty program. This position will work cross functionally across other teams within loyalty, including Pro loyalty, loyalty operations, loyalty events, and loyalty partnerships. Additionally, this position will work with technology and data infrastructure, digital experience, store experience, and store operations to deliver against roadmap and metrics of success. The position will report to the Senior Director of Enterprise Loyalty.
What You Will Do
Lead the development, execution and continuous evolution of the MyLowe's Rewards strategy.
Build and socialize deep understanding of current loyalty performance across the Enterprise.
Analyze consumer needs and competitive intelligence to identify critical priorities and opportunities for program enhancements.
Partner with Finance to calibrate member sales forecast based on actualized performance and trends.
Develop cross functional relationships to have deep working knowledge of other business priorities and loyalty intersection.
Maximize conversion of customers to new rewards members.
Drive online conversion improvement through digital optimization and digital store enhancements.
Collaborate with Store Operations to drive in-store conversion and deliver marketing moments to accelerate conversion.
Manage the program value proposition and terms & conditions.
Deliver compelling gifts to members, maximizing redemption of secured inventory.
Engage members with meaningful benefits and loyalty integration into their shopping experience.
Minimum Qualifications
Bachelor's degree Business, Marketing or related field or equivalent years of experience in lieu of education requirement, if applicable
8 Years General Marketing Experience
6-8 Years CRM and Loyalty Experience
3 Years People Leadership Experience
Preferred Skills/Education
Experience working with marketing technology
Experience working closely with senior leadership
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit 
Lowes.com
.  
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

Working at Lowe's

Perks for frontline workers

From Lowe's, via Breakroom

  • Bonus opportunities

  • Tuition-free education assistance

  • Flexible scheduling options

  • 401(K) with up to 4.25% company match

  • Up to 10 weeks of paid maternity leave & 4 weeks of paid parental leave

  • Paid time off

  • Access to comprehensive healthcare options

  • Employee stock purchase plan

What to expect from working at Lowe's

From Lowe's

About Lowe's, in their own words

From Lowe's

Since 1921, home improvers of all stripes have relied on us to have the products and services they need. Our commitment to our customers drives every decision we make, from the products on our shelves to developing a more sustainable supply chain and robust philanthropy. We set the standard for corporate responsibility and thoughtful customer service in home improvement retail.

Walk into any of our stores, distribution centers, or offices, and you'll find a driven team of collaborators, builders, and visionaries. As an associate, you will be empowered to learn and grow in your career. From solving customer problems to providing disaster relief, your hard work will help us build a solid foundation for the success of future generations.

Company values

From Lowe's

Our Core Behaviors:

  • Focus on Customers
  • Deliver Results
  • Take Action
  • Show Courage
  • Continue Learning

Our Values:

  • Service Minded
  • Collaborative
  • Inclusive
  • Respectful
  • Driven to Win

What Lowe's employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Lowe's logo

About Lowe's

Sourced by ZipRecruiter

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 19 million customer transactions a week in the United States and Canada. With fiscal year 2021 sales of over $96 billion, Lowe's and its related businesses operate or service nearly 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Mooresville, NC, US

Year founded

1946