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Director Looker Jobs in Florida (NOW HIRING)

Reporting to the Director of Product, you will partner cross-functionally with Marketing, Sales ... Leverage analytics tools (Amplitude, Looker, SQL) to develop insights, diagnose friction points ...

Director of Digital Marketing Location: Gainesville, FL (Hybrid) or Remote in Select States ... Establish and maintain performance dashboards using Google Data Studio (Looker Studio) * Translate ...

Senior Product Manager

Miami, FL · On-site

$120K - $150K/yr

Reporting to the Director of Product, you will partner cross-functionally with Marketing, Sales ... Leverage analytics tools (Amplitude, Looker, SQL) to develop insights, diagnose friction points ...

Media Manager, Paid Social

Tampa, FL · On-site

$85 - $120/hr

Our consumer-facing campaigns reach millions each month through direct mail, live events, digital ... Looker Studio). * Excellent communication and stakeholder management skills. * Familiarity with ...

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Director Looker information

What does a director Looker do?

A Director of Looker is a senior leader responsible for overseeing the implementation and strategic use of Looker, a business intelligence and data analytics platform, within an organization. They guide data teams, ensure best practices in data modeling and reporting, and work closely with stakeholders to align analytics efforts with business objectives. Their responsibilities often include managing a team, setting data governance policies, and driving data-driven decision-making across departments.

How does a director Looker typically collaborate with cross-functional teams to drive data strategy and adoption?

A Director of Looker often works closely with business stakeholders, data engineers, and analysts to align data initiatives with organizational goals. They lead efforts to design scalable data models, establish governance best practices, and promote self-service analytics across departments. Regular collaboration may involve facilitating training sessions, gathering feedback to improve dashboards, and ensuring data solutions meet the evolving needs of various teams. Strong communication and leadership skills are essential, as the director acts as a bridge between technical teams and business users to ensure data-driven decision-making thrives.

What are the key skills and qualifications needed to thrive as a director Looker and why are they important?

To thrive as a Director, Looker, you need deep expertise in data analytics, business intelligence, and leadership, generally supported by a bachelor’s or master’s degree in a related field and significant experience with BI platforms. Proficiency with Looker itself, SQL, data modeling, and familiarity with cloud databases and development environments are typically required, along with Looker certifications being highly valuable. Strong strategic thinking, communication, and team management skills set top candidates apart in this role. These skills are crucial for driving data-driven decision-making and leading teams to deliver impactful business insights through effective BI solutions.

What is the difference between Director Looker vs Data Analyst?

AspectDirector LookerData Analyst
CredentialsExperience with BI tools, Looker certifications, leadership skillsDegree in data, statistics, or related field; SQL and analytics skills
Work EnvironmentLeads teams, collaborates with executives, strategic planningAnalyzes data, creates reports, supports decision-making
Industry UsageUsed in organizations with BI and data visualization needsCommon in data-driven roles across industries

The main difference between a Director Looker and a Data Analyst lies in their scope and responsibilities. The Director Looker oversees BI strategies, manages teams, and works closely with leadership, while a Data Analyst focuses on analyzing data, creating reports, and supporting operational decisions. Both roles require strong analytical skills, but the Director Looker emphasizes leadership and strategic planning within BI platforms like Looker.

What are the most commonly searched types of Looker jobs in Florida?

The most popular types of Looker jobs in Florida are:

What are popular job titles related to Director Looker jobs in Florida?

For Director Looker jobs in Florida, the most frequently searched job titles are:

What cities in Florida are hiring for Director Looker jobs?

Cities in Florida with the most Director Looker job openings:

Associate Digital Media Director

The Zimmerman Agency, Inc.

Tallahassee, FL • On-site

$90 - $150/hr

Other

Posted 4 days ago


Job description

Description: We’re seeking an experienced Associate Digital Media Director to develop and execute strategic digital media initiatives across our client portfolios. You’ll drive multi-channel campaign strategy, analyze performance data to optimize results, and manage key vendor relationships. Success requires hands‑on expertise across SEM, social, display, programmatic, video, and retail media channels.

Key Responsibilities Performance Analytics & Data-Driven Strategy
  • Analyze campaign performance data to identify optimization opportunities and troubleshoot issues across all channels
  • Evaluate campaign performance against KPIs using Google Analytics, Google DCM, Prisma, and platform-native dashboards
  • Build custom reporting solutions and automated dashboards to track and measure campaign results
  • Conduct A/B testing and multivariate testing to improve campaign performance
  • Develop attribution models to understand customer journey and optimize budget allocation
  • Synthesize complex data into actionable insights and strategic recommendations
  • Present performance findings and insights to senior leadership and clients
  • Own development of comprehensive, innovative multi-channel media plans for assigned client accounts
  • Build deep expertise across all digital channels: SEM, social, display, programmatic, video, and retail media
  • Design and execute integrated SEM strategies including paid search optimization and keyword management
  • Develop and optimize retail media strategies (Amazon, Walmart, Target, etc.) to drive sales and market share
  • Produce performance-driven strategies focused on positive ROAS, lead generation, and subscription optimization
  • Lead monthly/quarterly business reviews and annual multi-channel budget planning
Campaign Execution & Tactical Activation
  • Oversee multi-channel campaign implementation, monitoring, and optimization
  • Coordinate with creative, copywriting, and analytics teams for on-brand, on-message delivery
  • Monitor performance and adjust tactics in real-time to optimize results
  • Own complex deliverables and ensure alignment with strategic objectives
  • Evaluate vendor capabilities, pricing, and performance to support client needs
  • Conduct vendor selection processes and establish ongoing relationships
  • Monitor vendor performance against SLAs and contractual obligations
  • Negotiate favorable terms and pricing agreements to optimize client ROI
  • Maintain vendor performance scorecards and lead problem resolution
Strategic Client Partnership
  • Serve as main strategic partner to guide and develop current and future media planning
  • Develop deep understanding of client business and identify growth opportunities
  • Demonstrate thought leadership by identifying industry changes, emerging technologies, and competitive advantages
  • Provide proactive recommendations with supporting data and competitive analysis
  • Collaborate across teams to deliver integrated solutions and drive strategy execution
  • Work with creative and development teams to produce digital assets aligned with strategic recommendations
  • Contribute to new business pitches and proposal development
Required Qualifications
  • 7+ years managing paid media across digital channels (SEM, social, display, programmatic, video)
  • 3+ years managing SEM campaigns with demonstrated expertise in paid search strategy and optimization
  • 2+ years with retail media platforms (Amazon Advertising, Walmart Marketplace, Target Roundel, or similar)
  • Demonstrated expertise in analytics and data interpretation with strong ability to extract insights from complex data
  • Advanced proficiency with Google Analytics, Google DCM, Prisma, and reporting tools
  • Experience with vendor and supplier evaluation, selection, and management
  • Proven ability to develop innovative multi-channel media strategies for complex clients
  • Strong understanding of performance media principles (ROAS, lead generation, subscription programs)
  • Strong project management skills with ability to prioritize multiple tasks and meet deadlines
  • Analytically minded with excellent problem-solving and troubleshooting skills
  • Strong written and verbal communication skills
  • Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field
  • Proficiency with Microsoft Office Suite and Google Workspace
Preferred Qualifications
  • Hands‑on experience with Demand‑Side Platforms (DSPs) for programmatic campaign management
  • Advanced experience with Google DCM for campaign management and trafficking
  • Advanced experience with Prisma for buy management (order, traffic, reconciliation)
  • Advanced experience with marketing analytics platforms (Tableau, Looker, Data Studio)
  • Experience building custom dashboards and automated reporting solutions
  • Advanced knowledge of attribution modeling and customer journey analysis
  • Experience with SEM management platforms (Google Ads Editor, Marin, Kenshoo)
  • Advanced expertise in e‑commerce marketing and retail media analytics
  • Experience with A/B testing and experimental design
  • Certifications in Google Analytics, Google Ads, or data analytics
  • Portfolio demonstrating successful SEM and retail media campaigns with measurable ROI
  • Experience presenting data‑driven insights to C‑level stakeholders
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