Director Localization Jobs in Orem, UT (NOW HIRING)

As an International Marketing Specialist - LATAM on this team, you'll operate at the intersection of brand, product, marketing, and content, helping to drive brand awareness, shape go-to-market strategies, and ensure every launch and campaign delivers both customer value and brand consistency.

You'll collaborate closely with Sales, Creative, Social and Digital teams to bring Trove's brands, products and experiences to life.

This is a high-impact role for someone who thrives in fast-paced, consumer-focused environments and is passionate about building meaningful connections with people across the globe.

Responsibilities:

• Drive and support go-to-market strategy, brand positioning, and channel segmentation across regional retail and DTC channels.
• Lead product and category launches, including merchandising narrative and campaign planning.
• Optimize and execute integrated marketing campaigns with cross-functional teams and regional partners.
• Collaborate on the development, refinement and localization of packaging, assets, and marketing materials in partnership with creative and product teams.
• Track and analyze campaign performance, sell-through, consumer insights, market and category trends, product performance, and competitor activity by market and channel.
• Provide training and resources for internal and partner teams, to support sell-in and post-launch success.
• Develop a deep knowledge and understanding of target markets, regional opportunities, and effectively communicate competitive advantages. 

Qualifications

We're looking for a strategic, collaborative thinker who knows how to turn ideas into execution - and insights into impact.

• Bachelor's degree in Marketing, Business, or equivalent experience
• 3-5 years of experience in brand management or regional marketing - ideally in consumer goods, lifestyle, or retail categories
• Smart and organized with a GSD (get stuff done) attitude. Capable of prioritizing and keeping multiple projects moving simultaneously is a must. 
• Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures. 
• Proven track record of leading cross-functional product launches
• Commercial acumen and familiarity with both retail and direct-to-consumer models
• Excellent communication and storytelling skills - with an ability to simplify and clarify
• Data-fluent, with the ability to translate performance metrics into strategy
• International experience/familiarity with LATAM region preferred (but not mandatory)
• Spanish language proficiency preferred (but not mandatory)

What Success Looks Like

• Compelling, brand-aligned campaigns that resonate with consumers
• Launches that are on-time, on-brand, and outperform goals
• Strong cross-functional collaboration and clear ownership
• Strategic contribution to brand direction based on regional consumer and market insight