This role is remote reporting to the Director of Field Marketing. In this role, the Senior Manager ... Champion brand consistency in local markets while respecting the need for localization and ...
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This role is remote reporting to the Director of Field Marketing. In this role, the Senior Manager ... Champion brand consistency in local markets while respecting the need for localization and ...
Director Localization information
See Atlanta, GA salary details
$24.3K - $37.6K
8% of jobs
$37.6K - $51K
15% of jobs
$53.3K is the 25th percentile. Wages below this are outliers.
$51K - $64.3K
14% of jobs
$64.3K - $77.7K
13% of jobs
The median wage is $78.3K / yr.
$77.7K - $91.1K
13% of jobs
$104.2K is the 75th percentile. Wages above this are outliers.
$91.1K - $104.4K
13% of jobs
$104.4K - $117.8K
8% of jobs
$117.8K - $131.2K
5% of jobs
$131.2K - $144.5K
4% of jobs
$144.5K - $157.9K
4% of jobs
$157.9K - $171.3K
3% of jobs
$24.3K
$89.5K
$171.3K
How much do director localization jobs pay per year?
As of Jun 14, 2026, the average yearly pay for director localization in Atlanta, GA is $89,486.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,449.00 and $111,868.00 per year, depending on experience, location, and employer.
What are some common challenges faced by a Director Localization and how are they addressed in this role?
One of the main challenges for a Director Localization is ensuring seamless collaboration between global teams while maintaining consistent quality and messaging across multiple languages. This often involves managing tight deadlines, prioritizing projects, and navigating cultural nuances that affect content adaptation. Successful Directors work closely with cross-functional teams—such as product, marketing, and engineering—to align localization strategies with business objectives. Proactive communication, establishing clear workflows, and leveraging advanced localization tools help overcome these challenges and drive impactful global launches.
What does a Director of Localization do?
A Director of Localization oversees the strategy, planning, and execution of localization efforts to ensure products, content, and services are adapted effectively for global markets. They lead localization teams, manage vendor relationships, and collaborate with cross-functional departments to maintain linguistic and cultural accuracy. Additionally, they implement localization tools, processes, and quality standards to optimize efficiency and scalability. Their role is crucial in enabling businesses to expand internationally while maintaining a consistent brand experience.
What are the key skills and qualifications needed to thrive in the Director Localization position, and why are they important?
To thrive as a Director Localization, you need deep expertise in localization strategy, multilingual project management, and fluency in at least one foreign language, typically supported by a bachelor's or master's degree in linguistics or related fields. Familiarity with Translation Management Systems (TMS), CAT tools, and certifications like PMP or ATA are often valued. Excellent leadership, cross-cultural communication, and negotiation skills set exceptional candidates apart. These competencies ensure timely, high-quality localization that aligns with both business goals and global market needs.
What are the most commonly searched types of Localization jobs in Atlanta, GA? The most popular types of Localization jobs in Atlanta, GA are:
What are popular job titles related to Director Localization jobs in Atlanta, GA? For Director Localization jobs in Atlanta, GA, the most frequently searched job titles are:
What job categories do people searching Director Localization jobs in Atlanta, GA look for? The top searched job categories for Director Localization jobs in Atlanta, GA are:
What cities near Atlanta, GA are hiring for Director Localization jobs? Cities near Atlanta, GA with the most Director Localization job openings:
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 29 days ago
Primrose Schools rating
5.5
Based on 466 frontline employees who took The Breakroom Quiz
15th of 21 rated private schools and tutoring
Job description
Benefits:
SENIOR MANAGER, FIELD MARKETING
WHAT A DIFFERENCE
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
WHAT YOU WILL DO
As the Senior Manager, Field Marketing, you will serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise school locations. You will provide advanced strategic guidance to Franchise Owners, elevate the quality and consistency of local marketing execution, and help drive enrollment growth across your region.
In this role, you will combine deep marketing expertise, consultative partnership, and operational leadership to strengthen franchise performance, ensure brand compliance, and improve the overall effectiveness of the Local School Marketing function. While you may provide guidance and mentorship to team members, this role is primarily focused on owning regional outcomes, solving complex challenges, and serving as a senior subject matter expert. This role is remote reporting to the Director of Field Marketing. In this role, the Senior Manager will manage their assigned Field Marketing Manager for their region.
Franchise Owner Advisory & Enablement
WHO WE ARE LOOKING FOR
WHAT YOU WILL GET
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
SENIOR MANAGER, FIELD MARKETING
WHAT A DIFFERENCE
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.
We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.
WHAT YOU WILL DO
As the Senior Manager, Field Marketing, you will serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise school locations. You will provide advanced strategic guidance to Franchise Owners, elevate the quality and consistency of local marketing execution, and help drive enrollment growth across your region.
In this role, you will combine deep marketing expertise, consultative partnership, and operational leadership to strengthen franchise performance, ensure brand compliance, and improve the overall effectiveness of the Local School Marketing function. While you may provide guidance and mentorship to team members, this role is primarily focused on owning regional outcomes, solving complex challenges, and serving as a senior subject matter expert. This role is remote reporting to the Director of Field Marketing. In this role, the Senior Manager will manage their assigned Field Marketing Manager for their region.
Franchise Owner Advisory & Enablement
- Serve as the senior marketing resource for a portfolio of schools in your designated region, providing expert counsel on local marketing strategy, channel mix, and investment allocation.
- Consult Franchise Owners on how to plan and deploy their required local marketing investment for maximum impact across digital, social media, community events, local advertising, public relations, referral generation, and grassroots outreach.
- Review, approve, and provide substantive feedback on annual local marketing plans submitted by Franchise Owners in your region.
- Track spend pacing and proactively identify schools that are underinvesting, misallocating funds, or at risk of non-compliance early enough to course-correct.
- Deliver ongoing education, coaching, and seasonal guidance through individual consultations, group sessions, and scalable resources such as playbooks and toolkits.
- Ensure local marketing activity across the region meets brand standards, approved channel guidelines, and franchise agreement requirements.
- Identify and escalate patterns of non-compliance or brand risk to leadership and cross-functional partners, handling exceptions with sound judgment and urgency.
- Champion brand consistency in local markets while respecting the need for localization and community relevance.
- Monitor local marketing performance across the regional portfolio, identifying high-performing schools worth spotlighting and underperforming schools needing intervention.
- Use data to guide Franchise Owner conversations by connecting local marketing activity to inquiries, enrollment outcomes, and competitive positioning.
- Partner with paid media and internal specialists to ensure digital campaigns in your region are set up, optimized, and aligned to strategy.
- Capture and share successful practices, trends, and market insights with the broader team to strengthen systemwide results.
- Manage Field Marketing Managers in building core skills across marketing execution, Franchise Owner partnership, and day-to-day decision-making.
- Provide guidance on managing school-level marketing plans, strengthening Franchise Owner relationships, and identifying opportunities to improve performance across assigned locations. Lead special projects, pilot programs, or new school opening support as assigned by leadership.
- Represent the Local School Marketing function in cross-functional initiatives involving operations, brand, training, and paid media.
- Partner with internal learning teams or Centers of Excellence to support local marketing training through content development and facilitation.
WHO WE ARE LOOKING FOR
- 10+ years of marketing experience, with strong depth in local marketing, field marketing, franchise marketing, or multi-location brand environments.
- Deep expertise in advising business owners, operators, or franchisees and navigating complex stakeholder relationships.
- Strong knowledge of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media, along with offline local marketing tactics.
- Experience in a franchise system or multi-location retail, service, or consumer brand environment strongly preferred.
- Exceptional communication and relationship-building skills with the ability to influence across levels and functions without direct authority.
- Strong business acumen and analytical skills, with the ability to interpret data, identify trends, and turn insights into action.
- Demonstrated ability to lead initiatives, improve processes, and drive results in a complex, distributed organization.
- Highly organized and self-directed, with the ability to manage multiple priorities, stakeholders, and deadlines.
- Willingness to travel regularly within the assigned region for school visits, Franchise Owner meetings, and key events.
- Bachelors degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
WHAT YOU WILL GET
- Commission or bonuses based on personal and company performance
- 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
- Full-time team members are eligible for health, dental and vision insurance
- 401k with company matching up to 3.5% and company provided life insurance
- Employee Assistance Program
What Primrose Schools employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Primrose Schools
Sourced by ZipRecruiter
The Rigley Primrose Schools are accredited private preschools that provides a premier educational child care experience. We partner with parents to help children build the right foundation for future learning and life, and offer an environment that helps children have fun while nurturing Active Minds, Healthy Bodies and Happy Hearts®.
Industry
Education, education programs administration and elementary and secondary schools
Company size
10,000+ Employees
Headquarters location
Atlanta, GA, US