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Director External Communications information

What does a director of external communications do?

A Director of External Communications is responsible for managing and overseeing an organization's public image and messaging to external audiences. This includes developing communication strategies, handling media relations, crafting press releases, and ensuring consistent messaging across all channels. They often act as a spokesperson for the organization and coordinate with other departments to align external communications with organizational goals. Their work is critical to building and maintaining the reputation of the organization.

What are the key skills and qualifications needed to thrive as a director of external communications?

To thrive as a Director of External Communications, you need expertise in public relations, media strategy, and brand messaging, typically supported by a degree in communications, public relations, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and crisis communication systems is usually required. Exceptional leadership, strategic thinking, and interpersonal skills help you build relationships with key stakeholders and effectively manage teams. These capabilities ensure the organization’s reputation is protected and its messaging reaches target audiences with clarity and impact.

What are some typical challenges a director of external communications faces when aligning messaging across multiple departments?

A Director of External Communications often encounters the challenge of ensuring consistent messaging while balancing input from diverse departments such as marketing, legal, and executive leadership. This requires strong collaboration skills and the ability to synthesize various perspectives into unified communications that accurately represent the organization's values. Navigating differing priorities and managing approvals can add complexity, but effective Directors foster open communication channels and establish clear messaging guidelines to streamline the process.

What is the difference between Director External Communications vs Public Relations Manager?

AspectDirector External CommunicationsPublic Relations Manager
CredentialsBachelor's degree; often advanced degrees in communications or related fieldsBachelor's degree; relevant experience in PR or communications
Work EnvironmentStrategic planning, overseeing external messaging, collaborating with executivesExecuting PR campaigns, media relations, managing press releases
Industry UsageUsed across corporate, nonprofit, and government sectors for high-level external messagingCommon in corporate and agency settings for managing public image

The main difference is that the Director External Communications focuses on strategic oversight and high-level external messaging, while the Public Relations Manager handles day-to-day PR activities and media relations. The director typically has broader responsibilities and a higher level of seniority, often leading teams and setting communication strategies.

What job categories do people searching Director External Communications jobs in Rosedale, MD look for?

The top searched job categories for Director External Communications jobs in Rosedale, MD are:

What cities near Rosedale, MD are hiring for Director External Communications jobs?

Cities near Rosedale, MD with the most Director External Communications job openings:

Director External Communications jobs near you
Infographic showing various Director External Communications job openings in Rosedale, MD as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution.

Supervisor, External Communications

Windsor Mill, MD • On-site

Peraton
IT Services • 10K+ employees

8.3

Company rating: 8.3 out of 10

Based on 56 frontline employees who took The Breakroom Quiz

52nd of 226 rated it services

People enjoy working here

Good employer

Paid breaks

Learn more about Peratonexternal

$86K - $138K/yr

Full-time

Re-posted 15 days ago

Job description

Responsibilities
About The Role
The Defense Mission and Health Solutions team, Benefits, Claims & Integrity Solutions Operating Unit seeks a Consumer Communications Director to support our Health and Human Services (HHS) and Centers for Medicare and Medicaid Services (CMS) customer delivery and be part of the leadership for CMS Consumer Information and Insurance Oversight (CCIIO) initiatives. The Consumer Communications Director will lead strategic communication efforts that enhance how the company informs, engages, and supports consumers and end-users across its mission-critical programs. This role is responsible for designing and executing communication strategies that translate complex technical and program information into clear, accessible messaging for the public, customers, and stakeholders.
What you'll do:
  • Develop and own the enterprise consumer communications strategy, aligning all messaging to Peraton's mission, brand, and regulatory requirements.
  • Lead integrated communication plans supporting major programs, service rollouts, customer-facing initiatives, and public-facing announcements.
  • Oversee creation of consumer-centric content including FAQs, web content, service updates, notifications, campaigns, and incident communications.
  • Partner closely with program teams, product owners, operations, legal, and public affairs to ensure accuracy, consistency, and appropriate tone.
  • Establish communication frameworks for crisis response, outages, cyber events, and other high-visibility incidents affecting consumers.
  • Manage communication channels-email, SMS, web portals, knowledge centers, and social (as applicable)-ensuring timely, compliant, and effective delivery.
  • Analyze communication performance data and consumer feedback to improve clarity, reach, and customer experience.
  • Ensure all communication aligns with federal, state, and contract-specific requirements when supporting government clients.
  • Supervise a team of writers, communication specialists, and/or vendors as needed.
  • Represent Consumer Communications in cross-functional leadership forums and program reviews.

Qualifications
Required Skills:
  • 6+ years of communications experience; 5+ years in a leadership role.
  • Experience supporting large-scale, consumer-facing programs-ideally in government services, technology, or regulated industries.
  • Exceptional writing, editing, and message development skills.
  • Ability to translate technical program content into clear, accessible communications.
  • Proven ability to lead communication strategy across complex, matrixed environments.
  • Demonstrated understanding of compliance requirements for public-facing communications (e.g., privacy, accessibility, regulatory standards).
  • US Citizen and the ability to obtain a Public Trust clearance.

Preferred Qualifications:
  • Active public trust clearance
  • Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field or a Master's Degree.
  • Experience with omnichannel communication platforms and customer engagement tools.
  • Familiarity with human-centered design, customer experience frameworks, and service delivery operations.
  • Strong stakeholder management and cross-functional leadership skills.

Peraton Overview
Peraton is a next-generation national security company that drives missions of consequence spanning the globe and extending to the farthest reaches of the galaxy. As the world's leading mission capability integrator and transformative enterprise IT provider, we deliver trusted, highly differentiated solutions and technologies to protect our nation and allies. Peraton operates at the critical nexus between traditional and nontraditional threats across all domains: land, sea, space, air, and cyberspace. The company serves as a valued partner to essential government agencies and supports every branch of the U.S. armed forces. Each day, our employees do the can't be done by solving the most daunting challenges facing our customers. Visit peraton.com to learn how we're keeping people around the world safe and secure.
Target Salary Range
$86,000 - $138,000. This represents the typical salary range for this position. Salary is determined by various factors, including but not limited to, the scope and responsibilities of the position, the individual's experience, education, knowledge, skills, and competencies, as well as geographic location and business and contract considerations. Depending on the position, employees may be eligible for overtime, shift differential, and a discretionary bonus in addition to base pay.
EEO
EEO: Equal opportunity employer, including disability and protected veterans, or other characteristics protected by law.
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About Peraton

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At Peraton, we re at the forefront of delivering the next big thing every day. We re the partner of choice to help solve some of the world s most daunting challenges, delivering bold, new solutions to keep people around the world safer and more secure.

Industry

It services

Company size

10,000+ Employees

Headquarters location

Herndon, VA, US

Year founded

2017

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What Peraton employees say

Pay

Benefits

Hours and flexibility

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