Director Digital Analytics Jobs in Springfield, VA

JOB SUMMARY
The FLEX Director, Digital Analytics is a key leader within Marriott's Enterprise Data, Analytics & AI organization, responsible for defining and advancing the analytics strategy that informs digital product decisions across our portfolio-including Marriott.com and the Bonvoy app-to help consumers seamlessly discover, shop and book, and enjoy their stay at Marriott properties.
This role serves as a strategic partner to Digital leaders, embedding analytics into product strategy, roadmap prioritization, and experience design. The Director shapes the analytical agenda by bringing clarity to complex business questions, identifying where to focus, and translating data into actions that improve traffic quality, conversion, revenue, and long-term customer value.
In close partnership with digital product, marketing, and channel teams, the Director ensures analytics support is aligned to key decisions across the customer journey. This includes developing a strong understanding of traffic acquisition and demand drivers-such as Paid Search, SEO, and other channels-and how they influence on-site behavior, conversion, and retention. The role also provides a holistic view of how Marriott's digital ecosystem builds awareness of the portfolio and the value of Marriott Bonvoy. Overall, the Director ensures strategies reflect both demand generation and conversion dynamics, as well as the broader role digital plays in driving customer engagement.
Beyond insight delivery, the Director leads the development of scalable measurement and experimentation capabilities, enabling continuous optimization of Marriott's digital ecosystem. By connecting behavioral, transactional, and market data, the role drives a forward-looking, insight-led approach to digital growth and customer experience innovation.
CANDIDATE PROFILE
Education and Experience
Required
• Bachelor's degree in Business, Analytics, Economics, or related field; advanced degree preferred
• Minimum 8 years of experience in analytics or related roles, with 3+ years in management preferred
• Advanced SQL
Preferred
• Expertise in e-commerce analytics, marketing analytics, customer loyalty analytics, conversion optimization, and digital performance measurement
• Strong understanding of booking flows, pricing strategies, customer purchase behavior and membership value
• Familiarity with A/B testing, multivariate testing, and experimentation frameworks
• Knowledge of web and mobile commerce KPIs, including funnel analysis and abandonment metrics
• Experience with analytics tools (Adobe Analytics, Google Analytics, etc) and data visualization platforms
• Ability to lead and develop high-performing teams, including Senior Manager-level associates
• Excellent communication skills with ability to translate complex data into strategic recommendations
CORE WORK ACTIVITIES
End-to-End Customer Journey Analytics

• Lead analytics strategy across the full digital customer journey ensuring alignment between acquisition, experience, and retention
• Develop a connected view of customer behavior across touchpoints, identifying friction points, drop-offs, and optimization opportunities across lifecycle stages
• Translate journey insights into clear product and business actions that improve conversion, engagement, and lifetime value

Traffic & Demand Driver Insights (Paid + Organic)

• Establish a comprehensive understanding of traffic sources and demand drivers, including Paid Search, SEO, direct, and partner channels
• Analyze the interplay between traffic quality and onsite behavior, evaluating how acquisition strategies influence engagement, conversion, and downstream value
• Identify opportunities to optimize channel mix, landing experiences, and content strategies to improve traffic efficiency and conversion performance

Digital Product Strategy & Partnership

• Serve as a trusted advisor to Digital Product and Strategy teams, shaping roadmap priorities, feature investments, and experience enhancements
• Partner on portfolio and roadmap planning, contributing analytical insight to guide investment decisions, sequencing, and expected business impact
• Translate complex inputs across teams (product, marketing, loyalty, revenue) into clear, structured insights and recommendations that support executive decision-making

Opportunity Identification & Growth Enablement

• Identify and quantify high-impact opportunities across traffic acquisition, conversion funnels, personalization, and loyalty engagement
• Frame ambiguous business challenges, define the required analyses, and guide teams toward structured, hypothesis-led problem solving
• Continuously surface insights that inform both near-term performance improvements and longer-term strategic direction

Measurement, Experimentation & Capability Building

• Define and scale measurement frameworks spanning acquisition, engagement, conversion, and retention KPIs
• Lead advancement of experimentation capabilities (A/B testing, multivariate testing, causal analysis) to validate product and marketing enhancements
• Support development of predictive and diagnostic approaches (eg, demand forecasting, LTV modeling, churn risk) to inform proactive decision-making
• Ensure consistent metrics, definitions, and analytical rigor across digital initiatives

Insight Development & Executive Storytelling

• Synthesize complex data into clear, compelling narratives that guide decisions, highlight tradeoffs, and align stakeholders
• Develop executive-ready materials and strategic frameworks that support Digital planning, investment decisions, and performance reviews
• Provide a consistent, trusted perspective on what is driving digital performance and where to act

Team Leadership & Analytics Excellence

• Lead and develop a team of analysts and Senior Managers, setting expectations for strategic thinking, business impact, and analytical rigor
• Establish best practices for problem framing, insight generation, and storytelling
• Foster a culture where teams independently identify opportunities, challenge assumptions, and elevate insights to partners

Cross-Functional Influence & Strategic Execution

• Partner across Digital, Marketing, Loyalty, Revenue Management, Finance, and Technology to ensure alignment between strategy, measurement, and execution
• Support and influence cross-functional initiatives and strategic programs, ensuring analytics is embedded in planning and delivery
• Drive adoption of analytics insights and capabilities, ensuring they translate into measurable business outcomes across the organization

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About Us
All locations offer 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, and paid parental leave.
Washington Applicants Only: Employees will accrue paid sick leave, 0.0384 PTO balance for every hour worked and be eligible to receive minimum of 9 holidays annually.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
About the Team
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.