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Director Content Strategy Jobs in Tobyhanna, PA (NOW HIRING)

Wilkes University

Athletics Content Creator

Wilkes Barre, PA · On-site

$120.70K/yr

Reporting to the Assistant Athletic Director for External Relations, this member of the athletics ... Social Media Strategy: Create platform-optimized content for Instagram, TikTok, X (Twitter), and ...

Famous Smoke Shop

Director of Marketing

Easton, PA

Director of Marketing Location: Easton, PA | Position Type: Full-Time | On-Site Department ... Lead or provide strategic direction to creative, copy/content, email, SMS, social media, video ...

PLACE

Director of Marketing Operations

Dunmore, PA · On-site

$50K - $90K/yr

... growth strategy, and executive-level business operations within a modern and rapidly evolving ... and content initiatives to strengthen market presence and visibility. Recruiting & Growth ...

Crayola LLC

Social Media Manager

Easton, PA · Hybrid

... strategy, content development, community engagement, analytics, and social listening. * Proven ... or direct reports. * Deep understanding of current social media platforms (including but not ...

Crayola

Social Media Manager

Easton, PA · Hybrid

... strategy, content development, community engagement, analytics, and social listening. * Proven ... or direct reports. * Deep understanding of current social media platforms (including but not ...

Crayola

Social Media Manager

Easton, PA · On-site

... strategy, content development, community engagement, analytics, and social listening. * Proven ... or direct reports. * Deep understanding of current social media platforms (including but not ...

Place

Executive Assistant

Dunmore, PA · On-site

Every day is different, and the position offers direct exposure to business operations, branding ... Marketing & Content Coordination Coordinate social media scheduling, marketing projects, events ...

PLACE

Executive Assistant

Dunmore, PA · On-site

$50K - $90K/yr

Every day is different, and the position offers direct exposure to business operations, branding ... Marketing & Content Coordination Coordinate social media scheduling, marketing projects, events ...

Solar Mason

Chief Creative Officer (CCO)

Scranton, PA · On-site +1

The CCO will set the creative vision and strategy for our brand while leading a team of creative ... Lead and direct the creative team in the production of all marketing collateral. * Create a ...

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How much do director content strategy jobs pay per year?

As of May 28, 2026, the average yearly pay for director content strategy in Tobyhanna, PA is $123,874.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,100.00 and $156,400.00 per year, depending on experience, location, and employer.

What does a Director of Content Strategy do?

A Director of Content Strategy oversees the planning, development, and execution of content initiatives to align with business goals. They analyze audience needs, set content guidelines, and collaborate across departments to ensure cohesive messaging. Their responsibilities often include content marketing, SEO optimization, and performance tracking. This role requires strategic thinking, leadership, and a deep understanding of digital channels.

What are the key skills and qualifications needed to thrive in the Director Content Strategy position, and why are they important?

To thrive as a Director Content Strategy, you need a strong background in content development, digital marketing, analytics, and strategic planning, usually backed by a bachelor's or master's degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools (such as SEMrush or Google Analytics), and project management platforms is essential. Strong leadership, communication, and cross-functional collaboration skills help you effectively guide teams and align content initiatives with business goals. These competencies ensure content delivers value, supports the company's objectives, and achieves measurable results.

What are the typical challenges faced by a Director Content Strategy in a large organization?

One of the main challenges Directors of Content Strategy face in large organizations is aligning diverse content initiatives across multiple departments and ensuring consistency in messaging. They often manage complex editorial calendars, juggle competing priorities, and coordinate with stakeholders from marketing, product, and executive teams. Navigating shifting business goals and rapidly changing digital landscapes requires flexibility and strong leadership. Successfully addressing these challenges helps build a cohesive content strategy that supports the organization's objectives and enhances brand presence.
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Director Content Strategy jobs near you
Athletics Content Creator

Athletics Content Creator

Wilkes University

Wilkes Barre, PA • On-site

$120.70K/yr

Full-time

Posted 12 days ago

Job description

Wilkes University invites applicants for Athletics Content Creator in the Department of Intercollegiate Athletics. Wilkes is a member of NCAA Division III, Landmark Conference, and Middle Atlantic Conference (ice hockey) serving over 500 student athletes.

Reporting to the Assistant Athletic Director for External Relations, this member of the athletics communications team has a passion for sports storytelling, specializes in short-form video content (TikTok/Reels), and is comfortable operating in a fast-paced environment. You will be responsible for producing, shooting, and editing engaging photo and video content that highlights our athletes, showcases our coaches, and enhances our digital presence to increase fan engagement.

A bachelor's degree is required for this two-year grant supported position through the NCAA Pathway to Excellence Program with the ideal candidate having prior experience at the collegiate level. Salary is commensurate with qualifications and experience.

Key Responsibilities

  • Video & Photo Production: Produce, shoot, and edit high-quality video (long and short-form) and photo content for social media, recruiting, web, and in-venue boards.
  • Social Media Strategy: Create platform-optimized content for Instagram, TikTok, X (Twitter), and YouTube that increases brand awareness and drives fan engagement.
  • Game Day Execution: Lead content capture on game days, producing quick-turnaround highlights, hype videos, and behind-the-scenes footage.
  • Storytelling & Branding: Develop creative, trend-setting content concepts that showcase student-athlete life, community initiatives, and Wilkes University brand.
  • Equipment Maintenance: Maintain, organize, and manage photographic and videography equipment.
  • Collaboration: Work with the athletic communications staff, marketing team, and coaches to align content with overall athletics department strategic goals.
  • Compliance: Adhere strictly to NCAA, conference, and institutional rules and regulations.

Wilkes University is an independent, comprehensive university dedicated to academic excellence in the liberal arts, sciences, and selected professional programs. The University has approximately 2,000 students at the undergraduate level and over 1,500 full time equivalent students at the graduate and first professional levels.

Its institutional focus is on developing strong mentoring relationships with each of its students and contributing vitally to economic development of Northeastern Pennsylvania. The University is located in Wilkes-Barre, Pennsylvania, a revitalized city that is located on the lovely Susquehanna River and is within two and one-half hours driving distance of New York City and Philadelphia.

To apply, visit https://wilkesuniversitycareers.applicantpro.com/jobs/. Please be sure to include a cover letter, resume or curriculum vitae and three references.

Wilkes University is constantly seeking to become a more diverse community and to enhance its capacity to value and capitalize on the cultural richness that diversity brings. The University strongly encourages applications from persons with diverse backgrounds. Wilkes University does not discriminate in its employment practices or in its educational programs or activities on the basis of race, color, national or ethnic origin, age, religion, disability, pregnancy, sex/gender, gender identity and/or expression, sexual orientation, marital or family status, military or veteran status, or genetic information.


Employment at Wilkes is contingent upon the results of a thorough background screening. PA Act 153 requires that persons working in positions with regular and unsupervised contact with minors complete additional clearances, including FBI fingerprinting and PA criminal and child abuse clearances.


Job Posted by ApplicantPro