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Director Content Operations information

What is the difference between Director Content Operations vs Content Manager?

AspectDirector Content OperationsContent Manager
ResponsibilitiesOversees content strategy, manages teams, and aligns content initiatives with business goalsCreates, edits, and manages content production and publication
Required SkillsLeadership, strategic planning, cross-department coordinationContent creation, editing, project management
ExperienceSenior content experience, often with managerial rolesMid-level content experience, focus on content production
Work EnvironmentStrategic, leadership-focused, often in corporate or media settingsOperational, hands-on content creation and management

While both roles involve content management, the Director Content Operations focuses on strategic oversight and leadership, whereas the Content Manager handles day-to-day content creation and execution. The director role requires broader experience and leadership skills, aligning content efforts with organizational goals.

What are the most commonly searched types of Content Operations jobs in Delaware? The most popular types of Content Operations jobs in Delaware are:
What are popular job titles related to Director Content Operations jobs in Delaware? For Director Content Operations jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching Director Content Operations jobs in Delaware look for? The top searched job categories for Director Content Operations jobs in Delaware are:
What cities in Delaware are hiring for Director Content Operations jobs? Cities in Delaware with the most Director Content Operations job openings:
Director Content Operations jobs near you
Infographic showing various Director Content Operations job openings in Delaware as of July 2026, with employment types broken down into 70% Full Time, 27% Part Time, 1% Temporary, and 2% Contract. Highlights an 78% Physical, 4% Hybrid, and 18% Remote job distribution.

Associate Director, Field Omnichannel Strategy

AstraZeneca

Wilmington, DE • On-site

Full-time

Re-posted 15 days ago

AstraZeneca rating

8.4

Company rating: 8.4 out of 10

Based on 45 frontline employees who took The Breakroom Quiz

21st of 86 rated pharmaceutical

Job description

About the Role
At AstraZeneca, we are redefining how our field teams engage healthcare professionals (HCPs) shifting from single-channel interactions to coordinated, personalized omnichannel experiences that deliver greater value to customers.
As an Associate Director, Field Omnichannel Strategy, you will play a central role in advancing this transformation. You will define how field teams orchestrate personal and non-personal channels, embed new ways of working, and establish measurement frameworks that prioritize engagement quality over activity volume.
This role sits within the US Biopharma Omnichannel function and operates at the intersection of strategy, operations, analytics, and field execution. You will work across Sales, Medical, Brand, and IBEX partners to turn omnichannel strategy into practical, scalable field execution.
Location & Ways of Working
This role is based in Wilmington, Delaware. AstraZeneca requires all physical HUB-based employees to work onsite a minimum of three (3) days per week, with remaining days worked remotely in alignment with business needs and team expectations.
Why This Role is Unique
  • Shape how AstraZeneca Field teams engage HCPs at scale during a critical transformation in omnichannel maturity
  • Lead a shift to Next Best Action and journey-based engagement models
  • Influence enterprise-wide capabilities without direct authority, working across a highly matrixed organization
  • Drive measurable impact on customer experience, engagement quality, and commercial effectiveness

Scope & Impact
  • Supports omnichannel orchestration across multiple brands and Field teams within the US Biopharma Business Unit
  • Impacts how Field representatives engage HCPs across all touchpoints
  • Partners across IBEX functions (Strategy, Operations, Analytics, Learning) to ensure end-to-end capability adoption
  • Operates in a highly matrixed environment, influencing senior leaders across Sales, Marketing, and Medical

What You'll Do
1. Drive Omnichannel Transformation in the Field
  • Lead the adoption of omnichannel orchestration capabilities, enabling Field teams to coordinate personal and digital touchpoints
  • Translate strategy into practical, scalable workflows for Field execution
  • Embed omnichannel thinking into day-to-day Field engagement models

2. Lead Organizational Change & Adoption
  • Build and implement change strategies to drive sustained behavior change
  • Develop:
    • Field-facing playbooks
    • Coaching frameworks
    • Champion networks across Field leadership
  • Partner with Learning teams to embed capabilities into training and development

3. Connect Brand Strategy to Field Execution
  • Partner with Brand and Omnichannel Strategists to translate strategy into Field-executable omnichannel plays
  • Enable sequencing of approved content and touchpoints across channels
  • Ensure alignment between brand priorities and Field engagement approaches

4. Establish Measurement & Performance Standards
  • Design and implement field omnichannel meaningful metrics, shifting focus from activity to engagement quality
  • Define metrics that reflect:
    • Coordination across channels
    • Customer journey progression
    • Effectiveness of engagement
  • Use insights to drive continuous optimization and standardization

5. Act as a Cross-Functional Connector
  • Partner with Sales, Medical, SFO, Analytics, and Learning teams to ensure aligned execution
  • Reduce fragmentation by creating clear processes and governance
  • Serve as a trusted advisor on omnichannel execution challenges

6. Innovate and Scale
  • Identify, pilot, and scale new omnichannel approaches
  • Advance Next Best Action and journey orchestration capabilities
  • Continuously evolve Field engagement models based on insights and performance

Minimum Required Experience
  • Bachelor's degree or equivalent experience
  • 5-7+ years in roles spanning Field engagement, omnichannel strategy, or commercial capability development within healthcare or another regulated industry
  • Proven success driving adoption of new tools, capabilities, or ways of working in Field or customer-facing teams
  • Strong understanding of:
    • Field engagement models
    • Brand strategy
    • Integration of personal and non-personal channels
  • Demonstrated ability to influence without authority in a matrixed environment
  • Experience partnering across strategy, operations, analytics, and learning functions
  • Experience using data and insights to inform performance and optimization
  • Strong problem-solving and critical thinking skills

Preferred Experience
  • Advanced degree (MBA, MPH, or relevant field)
  • Pharmaceutical or healthcare marketing experience
  • Familiarity with:
    • CRM platforms (e.g., Veeva, Salesforce)
    • Next Best Action and customer journey frameworks
    • Agile ways of working
  • Experience in business requirements gathering and capability design

Ready to Apply?
If you are energized by transforming how Field teams engage customers and want to play a key role in shaping the future of omnichannel at scale, we'd love to hear from you.
Date Posted
26-May-2026
Closing Date
Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.

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