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Director Competitive Intelligence information

What does a competitive intelligence manager do?

A competitive intelligence manager analyzes market trends, competitors, and industry data to inform strategic decision-making. They gather information through research, data analysis, and tools like market reports, providing insights to help their organization stay competitive and identify opportunities. Strong analytical skills and knowledge of industry tools are essential for this role.

What are some common challenges faced by Directors of Competitive Intelligence and how can I overcome them?

Directors of Competitive Intelligence often face challenges such as rapidly changing market conditions, ensuring data accuracy, and transforming vast amounts of information into clear, actionable insights for executive leadership. To overcome these challenges, it’s important to stay up-to-date on industry trends, implement robust data validation processes, and foster strong communication channels with stakeholders in marketing, sales, and product development. Staying adaptable and proactively building cross-functional relationships will help you deliver timely intelligence that supports business strategy. Many successful professionals in this role also invest in ongoing training and peer networking to keep their skills sharp and insights relevant.

Are intelligence jobs high paying?

Competitive Intelligence Director roles are typically well-paying, often reflecting the level of strategic responsibility and required expertise. Salaries can vary based on industry, experience, and location, but these positions generally offer above-average compensation compared to many other business roles.

What does a Director of Competitive Intelligence do?

A Director of Competitive Intelligence leads the strategy and execution of gathering, analyzing, and leveraging competitive insights to inform business decisions. They monitor market trends, assess competitor activities, and collaborate with key stakeholders to develop strategic recommendations. Their responsibilities often include utilizing data-driven methodologies, managing research tools, and presenting findings to executive leadership. By identifying opportunities and threats, they help the company maintain a competitive edge in its industry.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior media executives, media directors, and certain specialized roles like media strategists or digital marketing directors can earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools and analytics platforms.

What are the key skills and qualifications needed to thrive in the Director Competitive Intelligence position, and why are they important?

To thrive as a Director Competitive Intelligence, you need deep expertise in market research, data analysis, and strategic planning, often paired with an advanced degree in business or a related field. Familiarity with analytics platforms, CRM systems, and business intelligence tools—such as Tableau, Salesforce, and CI-specific databases—is highly valuable, as is certification in competitive intelligence practices (e.g., SCIP). Strong leadership, communication, and critical thinking skills are crucial for transforming complex information into actionable insights and guiding cross-functional teams. These abilities ensure informed decision-making and sustained competitive advantage for the organization.

How much does a director of DNI make?

A Director of Competitive Intelligence typically earns between $100,000 and $180,000 annually, depending on experience, industry, and location. They often hold advanced degrees and utilize analytical tools to inform strategic decisions, with compensation increasing with seniority and company size.
What are the most commonly searched types of Competitive Intelligence jobs in Delaware? The most popular types of Competitive Intelligence jobs in Delaware are:
What job categories do people searching Director Competitive Intelligence jobs in Delaware look for? The top searched job categories for Director Competitive Intelligence jobs in Delaware are:
What cities in Delaware are hiring for Director Competitive Intelligence jobs? Cities in Delaware with the most Director Competitive Intelligence job openings:
Director Competitive Intelligence jobs near you

Sr/ Director Product Marketing - SAAS or Martech

LIFESIGHT LLC

Dover, DE • Remote

$200K/yr

Full-time

Posted 28 days ago

Job description

We are looking for a senior Product Marketing leader from a B2B SaaS company, preferably with experience in martech, adtech, marketing analytics, marketing measurement, attribution, incrementality, MMM, media optimization, customer intelligence, CDP, retail media analytics, or AI-led marketing intelligence platforms.
This role is suited for someone who has marketed complex SaaS products to enterprise or mid-market buyers and can translate technical platform capabilities into clear business value for CMOs, growth leaders, marketing analytics teams, media teams, data leaders, finance stakeholders, and revenue teams.
The person will own product positioning, messaging, go-to-market strategy, launch planning, sales enablement, competitive intelligence, buyer persona development, customer storytelling, and category education. The role requires both strategic thinking and hands-on execution.
Key Responsibilities
  • Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem.
  • Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions.
  • Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings.
  • Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence.
  • Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations.
  • Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversations, and sharpen competitive differentiation.
  • Conduct market, customer, competitor, and category research to identify buyer pain points, market trends, differentiation opportunities, and competitive gaps.
  • Work with Product Management to convert roadmap priorities into customer value propositions, launch narratives, and adoption stories.
  • Partner with Customer Success to capture customer insights, use cases, measurable outcomes, and expansion narratives.
  • Develop persona-based messaging for CMOs, growth leaders, marketing analytics heads, performance marketing teams, finance leaders, data teams, and partner ecosystems.
  • Create thought leadership narratives, category POVs, website messaging, product pages, webinar themes, analyst materials, and executive-level content.
  • Build scalable product marketing processes, templates, launch frameworks, enablement rhythms, and competitive intelligence systems.

Required Experience
  • 1420 years of overall experience, with strong experience in B2B SaaS product marketing.
  • Experience in martech, adtech, marketing analytics, marketing measurement, attribution, incrementality, CDP, customer intelligence, media analytics, AI/data platforms, or closely related SaaS categories.
  • Proven ownership of product positioning, messaging, GTM strategy, sales enablement, product launches, and competitive positioning.
  • Experience supporting enterprise SaaS sales teams with buyer narratives, battlecards, pitch decks, objection handling, competitive comparisons, and executive-level value stories.
  • Strong understanding of SaaS buyer journeys, buying committees, value-based selling, technical validation, and enterprise decision-making.
  • Ability to simplify complex technical, analytical, or data-led products into clear business narratives without losing depth.
  • Experience working cross-functionally with Product, Sales, Customer Success, Demand Generation, Content, Partnerships, and Executive Leadership.
  • Experience building or scaling a product marketing function, operating model, or repeatable GTM process will be preferred.
Preferred Background
Candidates from companies in the following areas will be prioritized:
Marketing measurement, MMM, Incrementality testing, Attribution, Causal analytics, Media optimization
Marketing analytics, Adtech/Martech, retail media analytics, performance marketing analytics, AI-led marketing intelligence, marketing ROI platforms, growth analytics, and business intelligence platforms serving marketing teams
What This Role Is Not
This is not a general brand marketing, communications, PR, events, creative, or demand generation role. The core requirement is deep product marketing ownership in a B2B SaaS environment.
Candidates whose experience is mainly in brand campaigns, content execution, events, PR, or creative marketing without strong product positioning, enterprise GTM, sales enablement, and competitive intelligence ownership may not be suitable.

This is a remote position.