Director Communications Tourism information
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$47.3K - $59.5K
7% of jobs
$59.5K - $71.8K
12% of jobs
$73.2K is the 25th percentile. Wages below this are outliers.
$71.8K - $84.1K
14% of jobs
The median wage is $96.4K / yr.
$84.1K - $96.4K
13% of jobs
$96.4K - $108.6K
13% of jobs
$108.6K - $120.9K
12% of jobs
$121.4K is the 75th percentile. Wages above this are outliers.
$120.9K - $133.2K
13% of jobs
$133.2K - $145.5K
7% of jobs
$145.5K - $157.7K
3% of jobs
$157.7K - $170K
2% of jobs
How much do director communications tourism jobs pay per year?
As of Sep 8, 2026, the average yearly pay for director communications tourism in the United States is $102,257.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,000.00 and $126,000.00 per year, depending on experience, location, and employer.
A Director of Communications in Tourism is responsible for developing and implementing communication strategies that promote tourism destinations and services. They manage media relations, oversee public relations campaigns, and ensure consistent messaging across all platforms to enhance the destination's image. This role often involves coordinating with government agencies, tourism boards, and local businesses, as well as handling crisis communication and stakeholder engagement. Their primary goal is to attract more visitors and boost the overall reputation of the tourism sector.
The Director of Communications in Tourism works closely with both marketing and destination management teams to ensure cohesive messaging and brand consistency across all platforms. This collaboration often involves developing joint campaigns, aligning public relations strategies with promotional activities, and coordinating press events or media trips. By fostering open communication between departments, the Director ensures that the destination's unique offerings and brand image are effectively communicated to target audiences, enhancing overall outreach and visitor engagement.
To thrive as a Director of Communications in Tourism, you need expertise in public relations, brand management, and strategic communications, typically supported by a degree in communications, marketing, or a related field. Familiarity with media monitoring tools, content management systems, and digital marketing analytics platforms is essential. Exceptional leadership, creativity, and relationship-building skills help drive effective messaging and partnerships across diverse audiences. These skills are vital for promoting destinations, managing a tourism brand’s reputation, and ensuring cohesive, impactful communication strategies.
What states have the most Director Communications Tourism jobs?
States with the most job openings for Director Communications Tourism jobs include:
What are popular job titles related to Director Communications Tourism jobs?
For Director Communications Tourism jobs, the most frequently searched job titles are:
