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Direct Response Copywriting Jobs in Chicago, IL (NOW HIRING)

Creative Marketing Manager

Chicago, IL · Hybrid

$109K - $159K/yr

Reporting to the Creative Director, you will support category-led demand creation by driving the ... Bachelor's degree required. * 5+ years of experience in design, copywriting, art direction, content ...

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Direct Response Copywriting information

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$15

$37

$69

How much do direct response copywriting jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for direct response copywriting in Chicago, IL is $37.87, according to ZipRecruiter salary data. Most workers in this role earn between $28.75 and $42.88 per hour, depending on experience, location, and employer.

What is direct response copywriting?

Direct response copywriting is a form of writing specifically designed to prompt an immediate action from the reader, such as making a purchase, signing up for a newsletter, or requesting more information. Unlike general advertising, direct response copy focuses on measurable results and often includes a clear call to action. This type of copywriting is commonly used in emails, landing pages, sales letters, and advertisements where tracking conversions is crucial. Successful direct response copywriters use persuasive language and techniques to engage the target audience and encourage quick responses.

What are the key skills and qualifications needed to thrive as a direct response copywriter?

To thrive as a Direct Response Copywriter, you need strong persuasive writing skills, a solid understanding of marketing principles, and experience with A/B testing or campaign optimization, often supported by a portfolio of results-driven work. Familiarity with email marketing platforms, analytics tools like Google Analytics, and customer relationship management (CRM) systems is typically required. Creativity, attention to detail, and adaptability are key soft skills that set exceptional copywriters apart. These skills and qualities are essential for crafting compelling messages that drive measurable actions and achieve marketing objectives.

What are some common challenges faced by direct response copywriters, and how can they overcome them?

Direct response copywriters often face the challenge of crafting persuasive messages that drive immediate action while adhering to strict deadlines and client guidelines. Balancing creativity with proven conversion tactics and frequent testing can also be demanding. To overcome these challenges, it's important to stay updated on industry trends, use data-driven insights to refine copy, and collaborate closely with marketing teams for feedback. Regularly reviewing campaign analytics helps identify what resonates with target audiences, allowing writers to continually optimize their approach.

What is the difference between Direct Response Copywriting vs Content Writer?

AspectDirect Response CopywritingContent Writer
Primary GoalDrive immediate action (sales, sign-ups)Inform, entertain, or educate
Work EnvironmentMarketing campaigns, sales pages, emailsBlogs, articles, website content
Skills & CredentialsPersuasive writing, marketing knowledgeResearch, storytelling, SEO basics
Usage in IndustryAdvertising, direct marketingContent marketing, publishing

While both roles involve writing, Direct Response Copywriting focuses on creating persuasive content that prompts immediate action, often within marketing campaigns. Content Writers produce informative or engaging content aimed at building brand awareness or educating audiences. Understanding these differences helps employers and job seekers target the right skills and expectations.

How much do direct response copywriters make?

Direct response copywriters' salaries vary based on experience, industry, and whether they work freelance or for a company. Entry-level copywriters typically earn between $40,000 and $60,000 annually, while experienced professionals can make $80,000 or more, with top earners exceeding six figures. Many copywriters also supplement income through commissions, bonuses, or retainer agreements.

What does a direct response copywriter do?

A direct response copywriter creates persuasive written content designed to elicit an immediate action from the reader, such as making a purchase or signing up for a service. They focus on clear, compelling messaging often used in sales letters, emails, and advertisements, and typically work with marketing strategies and analytics to optimize results.

What are popular job titles related to Direct Response Copywriting jobs in Chicago, IL?

For Direct Response Copywriting jobs in Chicago, IL, the most frequently searched job titles are:

What job categories do people searching Direct Response Copywriting jobs in Chicago, IL look for?

The top searched job categories for Direct Response Copywriting jobs in Chicago, IL are:

Infographic showing various Direct Response Copywriting job openings in Chicago, IL as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 14% Part Time, and 5% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $78,776 per year, or $37.9 per hour.

Creative Marketing Manager

Conagra Brands

Chicago, IL • Hybrid

$109K - $159K/yr

Full-time

Retirement, PTO

Posted 6 days ago


Conagra Brands rating

7.2

Company rating: 7.2 out of 10

Based on 134 frontline employees who took The Breakroom Quiz

199th of 445 rated food and drinks producers


Job description

We are seeking an imaginative, strategic, and highly organized creative leader to help shape how our brands show up and connect with consumers across content, social, digital, media, communications, and consumer activations.
Reporting to the Creative Director, you will support category-led demand creation by driving the operational execution of marketing campaigns, content production, brand partnerships, and communications initiatives. You will ensure projects move efficiently from planning through delivery by managing workflows, timelines, approvals, and governance processes while partnering with agencies, creators, and cross-functional teams. You will help deliver high-quality, on-brand content that supports business objectives and enhances consumer engagement.
This role is ideal for a versatile creative thinker who understands how strong ideas, storytelling, and content come together and who also brings strong account management and operational skills. As a trusted extension of the Creative Director, you will support integrated marketing workstreams, guide internal and external partners, and carry creative ideas from early concept through final execution.
A Taste of Your Responsibilities
  • Establish the visual and verbal expression of campaigns, including the look, tone, feel, messaging, mood boards, visual references, and creative territories.
  • Develop campaign concepts, shape narratives, write copy, create social assets, build storyboards, and recommend content formats and production techniques.
  • Provide creative direction across video, social, digital, eCommerce, media, and campaign assets, ensuring the work is distinctive, relevant, and aligned with brand standards.
  • Identify social trends, cultural conversations, emerging formats, and platform behaviors that can inspire timely brand content.
  • Build content calendars and roadmaps based on campaign plans, media needs, cultural opportunities, and business priorities.
  • Partner across internal teams and agencies to deliver connected creative across consumer touchpoints.
  • Support organic and paid social execution, including publishing, community engagement, social listening, optimization, and reporting.
  • Guide influencer, creator, talent, licensing, and brand partnerships from briefing and selection through content delivery and measurement.
  • Present and advocate for creative recommendations, respond to stakeholder feedback, and apply campaign results and consumer response to future work.
  • Serve as the primary day to day contact for assigned creative, social, production, media, and account agency partners.
  • Manage scopes, schedules, budgets, approvals, contracts, usage rights, assets, and final delivery.
  • Anticipate risks, resolve issues, and create clarity across teams to keep complex projects moving forward.
  • Communicate project status, creative recommendations, financial considerations, risks, and results to stakeholders and leadership.
  • Ensure all work meets brand, legal, governance, platform, confidentiality, and contractual requirements.
Ingredients Required for Your Success
  • Bachelor's degree required.
  • 5+ years of experience in design, copywriting, art direction, content creation,creativemarketing,integratedmarketing,orarelatedfield, withdemonstratedexperienceoperatingatthelevelofaSeniorDesigner,SeniorCopywriter,SeniorContentCreative,MarketingManager, AssociateCreativeDirector,orequivalentrole.
  • Portfolio demonstrating strong design fundamentals, strategic thinking, and multi-channel execution.
  • Strong account leadership, communication, presentation, and project management skills, including the ability to manage feedback, align stakeholders, and build trusted relationships.
  • Direct experience creating, editing, uploading, scheduling, publishing, and managing content within Instagram, TikTok, Facebook, YouTube, and YouTube Studio, along with a strong understanding of organic and paid social practices.
  • Experience managing integrated campaigns, agencies, production partners, budgets, timelines, cross functional teams, partner agreements, and usage rights.
  • Working familiarity with Adobe Creative Cloud, particularly Photoshop, Illustrator, Premiere Pro, Acrobat, or Adobe Express, with the ability to review, adapt, or make light edits to creative assets.
  • Proficiency with Microsoft 365 applications, including Word, PowerPoint, Excel, Outlook, Teams, and SharePoint.
  • Experience using generative AI tools for creative ideation, copy development, visual exploration, research, content adaptation, and workflow efficiency.
  • Experience managing budgets, reporting processes, governance requirements, and compliance standards.
Number of Days in Office: 3
#LI-Hybrid
#LI-MSL
#LI-HL1

Compensation

Pay Range:$109,000-$159,000

The annual salary listed above is the expected offering for this position. An employee's actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees' equity.Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.

Our Benefits

We care about your total well-being and will support you with the following, subject to your location and role:

  • Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement

  • Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan

  • Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement

  • Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities

Our Company

At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions - within our people and our iconic brands like Birds Eye, Slim Jim and Reddi-Wip.

Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.


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About Conagra Brands

Sourced by ZipRecruiter

Conagra Brands (NYSE: CAG) is an approximately $11 billion company that combines a rich heritage of making great food with a sharpened focus and entrepreneurial spirit. We're transforming the way we operate to fulfill what consumers and customers want, in a smart, simple way. We're modernizing our iconic food brands, leveraging fresh opportunities and adapting to a changing landscape - all with a culture that's ready to capture growth and drive shareholder value.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Chicago, IL, US

Year founded

1919

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