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Direct Account Manager information
How does a direct account manager typically collaborate with other departments to meet client needs?
How much does a direct account manager get paid?
What skills and qualifications are needed to thrive as a direct account manager?
Can I be a direct account manager with no experience?
What does a direct account manager do?
What is the difference between Direct Account Manager vs Customer Success Manager?
| Aspect | Direct Account Manager | Customer Success Manager |
|---|---|---|
| Primary Focus | Managing client accounts, sales, and revenue growth | Ensuring customer satisfaction and product adoption |
| Work Environment | Sales-driven, client-facing, often in B2B settings | Support-oriented, collaborative, often in SaaS or tech industries |
| Required Credentials | Sales experience, communication skills, sometimes sales certifications | Customer service skills, product knowledge, often certifications in customer success |
While both roles involve client interaction, the Direct Account Manager primarily focuses on sales and revenue growth, whereas the Customer Success Manager emphasizes customer retention and satisfaction. Understanding these differences helps organizations assign the right responsibilities and professionals for client success.

Job description
Job Description:
Reports To: Head of Private Business - EMEA
Job SummaryThe Account Manager - Datacenter, Colocation & Neocloud Accounts - EMEA will be responsible for developing, managing and expanding strategic accounts across the EMEA data center ecosystem, with a focus on major datacenter operators, colocation providers, neocloud / AI infrastructure providers and selected cloud service providers. The role will complement the existing hyperscale account management structure by extending dedicated coverage into high-growth customer segments where AI infrastructure, data sovereignty, high-density fiber, DCI, lifecycle assurance and partner-led deployment models are becoming increasingly important.
This position requires a strong blend of strategic account management, technical selling and ecosystem orchestration. The successful candidate will work closely with the Head of Private Business - EMEA, regional sales teams, technical specialists, product line managers, marketing, global account teams and strategic partners to build account plans, create pipeline, support major opportunities, and drive scalable revenue growth across EMEA.
Key ResponsibilitiesDevelop and execute strategic account plans for priority datacenter, colocation and neocloud accounts across EMEA.
Build direct relationships with key stakeholders in engineering, operations, architecture, procurement, deployment, and field operations.
Identify and pursue new business opportunities linked to AI data center build-outs, high-density fiber deployment, intra-DC testing, DCI, campus connectivity, data sovereignty initiatives, and lifecycle assurance.
Coordinate with regional account managers to ensure clear ownership, consistent customer engagement, structured follow up and alignment with local market priorities.
Support RFPs, technical proposals, customer workshops, demonstrations and proof-of-concept activities in coordination with PLM and technical specialists.
Translate customer requirements into structured internal actions, including product feedback, workflow needs, reporting requirements, MOP support, training needs and roadmap input.
Maintain accurate CRM visibility of account plans, contacts, opportunities, pipeline status, next steps and measurable progress against objectives.
Provide regular updates to management on account performance, market trends, customer feedback, competitive activity and regional coverage gaps.
Represent the company at relevant industry events, customer meetings, partner workshops and regional datacenter conferences across EMEA.
Strategic Focus AreasPriority account coverage across colocation providers, neocloud / AI infrastructure providers, datacenter operators and selected cloud service providers.
Pan-EMEA customer engagement for accounts operating across multiple countries, requiring coordinated cross-border management and consistent commercial execution.
Data sovereignty opportunities in Europe, the UK, the Middle East and other EMEA markets where local cloud, AI and datacenter infrastructure initiatives are accelerating.
Lifecycle value positioning from construct and activation through operation, monitoring, reporting, compliance and ongoing assurance.
Account playbooks, standardized messaging and repeatable engagement models for priority customers and vertical segments.
RequirementsProven experience in account management, sales or business development within datacenter, cloud, telecom, enterprise infrastructure, test and measurement, networking or related technology markets.
Strong understanding of the EMEA datacenter ecosystem, including colocation providers, cloud service providers, neocloud / AI infrastructure players, contractors and system integrators.
Experience managing large, complex or multi country accounts and developing structured account plans with clear objectives, stakeholder maps, and measurable pipeline outcomes.
Ability to understand and communicate technical value propositions related to fiber characterization, high-density connectivity, optical testing, DCI, transceiver validation, automation, reporting and monitoring.
Experience working with technical specialists, product line managers, regional sales teams and partners to convert customer requirements into winning proposals and repeatable sales motions.
Familiarity with CRM, account planning tools, opportunity management, and executive reporting.
Bachelor's degree in Telecommunications, Electronics Engineering, Business, Computer Science or a related technical/commercial field; equivalent professional experience will also be considered.
Typically, 5+ years of experience in account management, sales, business development, or strategic customer engagement in the technology, telecom, cloud, or data center industry.
Fluent English required; additional EMEA languages are a strong advantage.
Preferred ExperienceExperience selling into or supporting datacenter, hyperscale, colocation, neocloud, cloud service provider or enterprise technology accounts.
Experience with test and measurement instrumentation, optical networking, fiber certification, OTDR, OLTS, high-speed Ethernet, DCI, RFTM, monitoring or lifecycle assurance solutions.
Existing network of contacts across EMEA datacenter operators, colocation providers, contractors or AI infrastructure players.
Ability to engage confidently with both technical and commercial stakeholders, from field teams and project managers to directors, regional operations leaders and senior executives.
Soft SkillsStrong relationship-building skills and ability to create trust across complex customer
High level of initiative, ownership and self-motivation.
Structured, disciplined and proactive approach to account planning, follow-up and execution.
Excellent communication skills, with the ability to simplify technical value propositions for different stakeholder groups.
Collaborative mindset and ability to work across regions, functions and reporting lines.
Comfortable operating in a fast-moving, evolving market with incomplete information and shifting priorities.
Strong business acumen, curiosity and ability to identify emerging opportunities before they become mainstream.
TravelWilling and able to travel across EMEA for customer meetings, partner workshops, trade shows, technical demonstrations and internal alignment sessions; expected travel approximately 40-50% depending on business needs.
EXFO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About EXFO
Sourced by ZipRecruiter
Industry
Telecommunications
Company size
1,001 - 5,000 Employees
Headquarters location
Québec, QC, CA