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Digital Web Manager Jobs in Mobile, AL (NOW HIRING)

OWA

Digital Marketing Mgr

Foley, AL · On-site

... web vendors or developers as needed for larger technical initiatives * Lead email marketing ... Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

... web vendors or developers as needed for larger technical initiatives * Lead email marketing ... Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and ...

DR Horton

Digital Mktg Specialist-BLD

Spanish Fort, AL · On-site

Other duties may be assigned. • Strategize, plan, maintain and manage content of all DRH social ... Working knowledge of SEO/SEM, Web Analytics and Social Media Come join a winning team with a ...

Huntington

Branch Manager - Spanish Fort

Daphne, AL · On-site

... and digital channels. * Demonstrates acumen in banking, sales, investments, consumer lending ... Visit Huntington's Career Web Site for more details. Note to Agency Recruiters: Huntington will not ...

Walgreens

Photo Specialist

Semmes, AL · On-site

$14.25 - $19/hr

... digital passport photos, and support for customer service transactions, including FedEx, Western ... Processes and fulfills photo, online, and web pickup orders, ensuring accuracy, timeliness to ...

Walgreens

Photo Specialist

Saraland, AL · On-site

$14.50 - $19.25/hr

... digital passport photos, and support for customer service transactions, including FedEx, Western ... Processes and fulfills photo, online, and web pickup orders, ensuring accuracy, timeliness to ...

Walgreens

Photo Specialist

Fairhope, AL

$15.25 - $20/hr

... digital passport photos, and support for customer service transactions, including FedEx, Western ... Processes and fulfills photo, online, and web pickup orders, ensuring accuracy, timeliness to ...

Walgreens

Photo Specialist

Saraland, AL

$14.50 - $19.25/hr

... digital passport photos, and support for customer service transactions, including FedEx, Western ... Processes and fulfills photo, online, and web pickup orders, ensuring accuracy, timeliness to ...

Walgreens

Photo Specialist

Semmes, AL · On-site

$14.25 - $19/hr

... digital passport photos, and support for customer service transactions, including FedEx, Western ... Processes and fulfills photo, online, and web pickup orders, ensuring accuracy, timeliness to ...

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All JobsDigital Web JobsDigital Web Manager JobsDigital Web Manager Jobs in Mobile, AL

Digital Web Manager information

See Mobile, AL salary details

$38.7K

$80.2K

$142.9K

How much do digital web manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for digital web manager in Mobile, AL is $80,231.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,600.00 and $93,800.00 per year, depending on experience, location, and employer.

What does a digital web manager do?

A Digital Web Manager is responsible for overseeing the development, maintenance, and optimization of a company's website and digital presence. They work closely with web developers, designers, and content creators to ensure the site is functional, user-friendly, and aligned with business objectives. Their duties often include managing website updates, monitoring site analytics, improving SEO, and coordinating digital marketing campaigns. Effective Digital Web Managers help ensure that the website supports the organization's brand and drives user engagement.

What are the key skills and qualifications needed to thrive as a digital web manager?

To thrive as a Digital Web Manager, you need expertise in website management, digital marketing, SEO, and a strong understanding of web analytics, typically supported by a degree in marketing, web development, or a related field. Familiarity with content management systems (CMS) like WordPress, web analytics tools such as Google Analytics, and certification in digital marketing platforms is highly beneficial. Strong project management, creative problem-solving, and communication skills help you lead teams and effectively coordinate cross-functional projects. These skills ensure optimized web performance, effective user engagement, and successful execution of digital strategies.

What are some common challenges digital web managers face when coordinating cross-functional teams?

Digital Web Managers often work with diverse teams, including designers, developers, marketing, and content specialists. One common challenge is aligning the varying priorities and timelines of these groups while ensuring the website remains user-friendly, up-to-date, and aligned with business goals. Effective communication, clear project management, and a solid understanding of each team's workflow are essential for overcoming these challenges and delivering cohesive web projects on schedule.

What is the difference between Digital Web Manager vs Web Content Manager?

AspectDigital Web ManagerWeb Content Manager
Primary FocusOversees digital web strategies, website performance, and technical aspectsManages website content, editing, and publishing
Required SkillsWeb development, SEO, analytics, project managementContent creation, editing, CMS management
Work EnvironmentDigital marketing teams, IT departmentsContent teams, marketing departments
Common UsageUsed in industries focusing on digital presence and performanceUsed in organizations emphasizing content management

The Digital Web Manager typically handles the technical and strategic aspects of a website, ensuring optimal performance and integration with digital marketing efforts. In contrast, the Web Content Manager focuses on creating, editing, and maintaining website content. Both roles are essential for a successful online presence but differ in scope and responsibilities.

What are popular job titles related to Digital Web Manager jobs in Mobile, AL?

For Digital Web Manager jobs in Mobile, AL, the most frequently searched job titles are:

What job categories do people searching Digital Web Manager jobs in Mobile, AL look for?

The top searched job categories for Digital Web Manager jobs in Mobile, AL are:

Digital Web Manager jobs near you

Digital Marketing Mgr

Foley, AL • On-site

OWA
See more jobs at OWAexternal

Full-time

Re-posted 20 days ago

Job description

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the Digital Marketing Coordinator. Critically, this role also serves as the strategic lead for OWA's social media efforts — providing paid social strategy, content direction guidance, and performance oversight to the existing social media team. The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand awareness. This is an opportunity to build something — to establish systems, optimize channels, and grow a digital and social function that is actively being brought in-house and scaled for the future.

DUTIES AND RESPONSIBILITIES:
  • Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display — managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization
  • Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels
  • Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals
  • Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives
  • Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post-send performance analysis — working closely with the Digital Marketing Coordinator on production and deployment
  • Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director
  • Oversee keyword research, on-page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility
  • Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator
  • Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator’s existing email and website execution skills to maximize team output
  • Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence
  • Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry
  • Partner with the Creative Services Manager on digital-first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations
  • Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy
  • Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative
QUALIFICATIONS:
  • 4–6 years of digital marketing experience with demonstrated hands-on execution across paid digital advertising, social media strategy, SEO, and email marketing
  • Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate
  • Meaningful background in social media strategy — not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results
  • Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space
  • Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided — this role thrives in a collaborative environment, not a vacuum
  • Experience managing digital advertising budgets and delivering performance reporting to senior leadership
  • Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus
  • Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis
  • Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices
  • Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance
  • Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non-technical stakeholders
  • Background in tourism, amusement, hospitality, or entertainment digital marketing preferred
  • Highly organized, self-directed, and comfortable managing multiple active campaigns simultaneously in a fast-paced, high-volume, multi-entity environment
  • Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
Interested applicants can apply directly to www.visitowa.com/employment.
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