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Digital Traffic Manager Jobs in Baton Rouge, LA (NOW HIRING)

DR Horton

Marketing Manager

Denham Springs, LA · On-site

... traffic, lead conversion metrics, and advertising effectiveness to identify trends and recommend adjustments * Manage relationships with advertising agencies, printers, photographers, digital vendors ...

DR Horton, Inc.

Marketing Manager

Denham Springs, LA · On-site

... traffic, lead conversion metrics, and advertising effectiveness to identify trends and recommend adjustments * Manage relationships with advertising agencies, printers, photographers, digital vendors ...

The Moran Group

Account Manager

Baton Rouge, LA · On-site

Oversee broadcast and digital projects from kickoff through launch * Request, review, proof, and coordinate approvals across creative, media, and production teams * Manage trafficking, timelines, and ...

The Moran Group

Account Manager

Baton Rouge, LA · On-site

Oversee broadcast and digital projects from kickoff through launch * Request, review, proof, and coordinate approvals across creative, media, and production teams * Manage trafficking, timelines, and ...

The Moran Group

Account Manager

Baton Rouge, LA · On-site

Oversee broadcast and digital projects from kickoff through launch * Request, review, proof, and coordinate approvals across creative, media, and production teams * Manage trafficking, timelines, and ...

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All JobsDigital Traffic JobsDigital Traffic Manager JobsDigital Traffic Manager Jobs in Baton Rouge, LA

Digital Traffic Manager information

See Baton Rouge, LA salary details

$20K

$61.6K

$115.4K

How much do digital traffic manager jobs pay per year?

As of Aug 28, 2026, the average yearly pay for digital traffic manager in Baton Rouge, LA is $61,555.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,800.00 and $75,400.00 per year, depending on experience, location, and employer.

What is a digital traffic manager?

Digital traffic managers are professionals responsible for coordinating and managing the flow of digital advertising campaigns across various online platforms. They work with advertisers, publishers, and creative teams to ensure that ads are delivered on time, meet quality standards, and achieve campaign goals. Their duties often include scheduling, campaign tracking, reporting, troubleshooting issues, and optimizing performance to maximize return on investment. Digital traffic managers play a crucial role in ensuring that digital marketing operations run smoothly and efficiently.

What are the key skills and qualifications needed to thrive as a digital traffic manager, and why are they important?

To thrive as a Digital Traffic Manager, you need strong organizational skills, attention to detail, and experience in digital marketing or advertising, often supported by a relevant degree. Familiarity with ad-serving platforms, project management tools like Asana or Trello, and analytics software such as Google Analytics is typically required. Excellent communication, problem-solving abilities, and the capacity to manage multiple deadlines help you stand out in this role. These skills are vital for ensuring campaigns are delivered accurately, efficiently, and on time, which directly impacts client satisfaction and campaign success.

How does a digital traffic manager typically collaborate with creative and marketing teams to ensure timely delivery of campaigns?

A Digital Traffic Manager acts as a liaison between creative, marketing, and account teams to coordinate the workflow of digital campaigns. They are responsible for assigning tasks, setting deadlines, and monitoring progress to ensure all assets are delivered on time and meet project specifications. Regular communication and status meetings are common, and the role often involves troubleshooting bottlenecks and adjusting schedules to accommodate last-minute changes. This collaborative approach helps maintain campaign quality and ensures alignment with business objectives.

What is the difference between Digital Traffic Manager vs Digital Marketing Specialist?

AspectDigital Traffic ManagerDigital Marketing Specialist
Primary FocusManaging and optimizing website and ad traffic to increase conversionsDeveloping and executing digital marketing campaigns across channels
Skills & CertificationsSEO, SEM, analytics tools, campaign managementContent creation, social media, SEO, analytics
Work EnvironmentDigital agencies, e-commerce, marketing teamsMarketing departments, agencies, freelance

While both roles involve digital marketing, the Digital Traffic Manager primarily focuses on driving and optimizing website and ad traffic, whereas the Digital Marketing Specialist develops broader marketing strategies across multiple channels. The Traffic Manager emphasizes analytics and campaign management, making their roles complementary but distinct within digital marketing teams.

What are popular job titles related to Digital Traffic Manager jobs in Baton Rouge, LA?

For Digital Traffic Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Digital Traffic Manager jobs in Baton Rouge, LA look for?

The top searched job categories for Digital Traffic Manager jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Digital Traffic Manager jobs?

Cities near Baton Rouge, LA with the most Digital Traffic Manager job openings:

Digital Traffic Manager jobs near you
Infographic showing various Digital Traffic Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 85% In-person, and 15% Remote job distribution, with an average salary of $61,555 per year, or $29.6 per hour.

Senior Digital Advertising Specialist

SASSO

Baton Rouge, LA • Remote

Full-time

Re-posted 11 days ago

Job description

SASSO is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital advertising programs across a diverse portfolio of clients and industries. This role focuses primarily on Google Ads lead generation, with ownership spanning campaign strategy, execution, optimization, measurement, and conversion improvement.

The ideal candidate is a hands-on digital advertising operator who understands how paid media, analytics, landing page performance, and conversion rate optimization work together to drive qualified leads and measurable business outcomes.

Beyond campaign management, this role will help advance SASSO’s AI-enabled media capabilities, leveraging modern advertising platforms, automation tools, and machine-learning insights to improve campaign efficiency, accelerate testing, and uncover deeper performance insights for clients.

Success in this role requires someone who is both analytically rigorous and execution-focused, capable of translating performance data into actionable improvements while continuously exploring new ways to leverage automation, artificial intelligence, and advanced analytics to improve campaign outcomes.


ESSENTIAL DUTIES & RESPONSIBILITIES:


  • Own and manage lead generation-focused Google Ads campaigns, including Search, Display, YouTube, and Performance Max, from initial structure through ongoing optimization.
  • Build campaigns from the ground up including keyword research, account structure, bidding strategies, ad copy, extensions, and landing page alignment.
  • Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost (CAC), Cost per Lead (CPL), Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), and conversion rate.
  • Monitor performance trends and apply data-driven optimizations across keywords, audiences, bidding strategies, and creative performance.
  • Use GA4 and advertising platform data to analyze user behavior, conversion paths, and campaign performance.
  • Ensure accurate conversion tracking and attribution, working with internal teams to maintain reliable measurement.
  • Leverage AI-driven capabilities within advertising platforms including smart bidding, predictive audience signals, and automated optimization tools to improve campaign efficiency and insights.
  • Design and execute structured testing frameworks, including A/B and multivariate tests across ads, audiences, bidding strategies, and landing pages.
  • Identify opportunities to improve conversion performance, partnering with design, development, and content teams on landing page improvements, messaging alignment, and testing initiatives.
  • Develop and execute structured testing programs across ads, audiences, and landing pages to continuously improve performance.
  • Manage campaign budgets, pacing, and performance forecasts across multiple accounts.
  • Translate performance data into clear insights and actionable recommendations for internal teams and clients.


REQUIREMENTS:


Education and Experience:

  • Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field (or equivalent professional experience).
  • 5–8 years of hands-on experience managing performance-driven, lead-generation digital campaigns
  • Demonstrated success building, optimizing, and scaling performance marketing campaigns that drive qualified leads or revenue outcomes.
  • Strong working knowledge of GA4, campaign attribution, and digital performance analytics.
  • Experience managing campaigns across multiple Google Ads formats including Search, Display, YouTube, and Performance Max.
  • Practical experience applying conversion rate optimization (CRO) principles to paid traffic and landing pages.

Behavioral Competencies:

  • Performance Mindset: Focused on measurable outcomes such as CAC, ROAS, conversion rates, and lead quality.
  • Analytical & Data Driven: Comfortable analyzing complex datasets and translating insights into strategic improvements.
  • Ownership & Accountability: Takes responsibility for campaign performance and continuously seeks optimization opportunities.
  • AI & Technology Fluency: Demonstrates curiosity and comfort leveraging automation, machine learning tools, and AI-assisted platforms to improve marketing performance.
  • Collaborative Communication: Works effectively across strategy, creative, analytics, and account teams.
  • Adaptability: Thrives in a fast-moving environment where testing, iteration, and continuous learning are expected.

WORK ENVIRONMENT & PHYSICAL DEMANDS

  • This position is headquartered in Baton Rouge, Louisiana, but remote candidates currently based and authorized to work in the United States are encouraged to apply. Candidates should be willing and able to travel to the Baton Rouge office on an occasional basis.
  • We are not able to sponsor visas or consider international candidates as this time.
  • Occasional travel may be required for client meetings, events, or project-related needs.
  • Requires extended periods of computer work and virtual meeting participation.