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Digital Taxonomy Jobs in Alabama (NOW HIRING)

EMCO Technologies

Business Analyst 2

Madison, AL · On-site

$63K - $79K/yr

... into effective digital solutions, and guide customers toward smarter, more efficient use of ... Use consistent metadata and simple taxonomy guidelines so users can easily find the information ...

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EMCO Technologies

Business Analyst 2

Huntsville, AL · On-site

$69K - $88K/yr

... into effective digital solutions, and guide customers toward smarter, more efficient use of ... Use consistent metadata and simple taxonomy guidelines so users can easily find the information ...

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All JobsDigital Taxonomy JobsDigital Taxonomy Jobs in Alabama

Digital Taxonomy information

What is digital taxonomy?

Digital taxonomy refers to the structured classification and organization of digital assets, information, or data, typically within a digital platform or content management system. It involves creating a system of categories, tags, or metadata to make digital content easier to find, manage, and analyze. Effective digital taxonomy ensures that users can efficiently search for and retrieve information, improving both user experience and business processes. Professionals in this field often work with marketing, data management, or IT teams to develop and maintain these systems.

What are the key skills and qualifications needed to thrive in digital taxonomy?

To thrive in Digital Taxonomy, you need expertise in information architecture, metadata standards, content classification, and a background in library science, information management, or a related field. Familiarity with taxonomy management tools (like PoolParty or Smartlogic), content management systems, and data governance frameworks is highly valued. Strong analytical thinking, attention to detail, and effective communication skills help ensure taxonomies are user-friendly and meet organizational needs. These skills ensure accurate organization, retrieval, and governance of digital assets, which is critical for optimizing content discoverability and business efficiency.

How does a digital taxonomy specialist typically collaborate with cross-functional teams to ensure accurate data categorization?

Digital Taxonomy specialists frequently work alongside product managers, UX designers, content strategists, and developers to create and maintain classification systems that organize digital content effectively. They facilitate workshops, gather feedback from stakeholders, and translate business requirements into structured taxonomies. Regular meetings and clear documentation help ensure everyone is aligned on naming conventions, metadata standards, and tagging processes. This collaborative approach is essential to maintain consistency and usability across digital platforms.

What is the difference between Digital Taxonomy vs Content Strategist?

AspectDigital TaxonomyContent Strategist
Required CredentialsTypically a degree in information science, library science, or related fieldsUsually a background in marketing, communications, or journalism
Work EnvironmentOften in digital libraries, information management, or tech companiesPrimarily in marketing agencies, media companies, or corporate branding teams
Industry UsageUsed in information architecture, data organization, and digital asset managementFocused on content planning, creation, and audience engagement

Digital Taxonomy and Content Strategist roles overlap in digital content management but differ in focus. Digital Taxonomy centers on organizing digital information systematically, while Content Strategists develop content plans to engage audiences. Both roles are vital in digital environments but serve distinct functions within organizations.

How to become a digital taxonomist?

To become a digital taxonomist, develop expertise in information organization, classification, and data management, often through degrees in library science, information science, or related fields. Gaining skills in data analysis, taxonomy tools, and metadata standards, along with practical experience in digital content management, is essential for this role.

What are popular job titles related to Digital Taxonomy jobs in Alabama?

For Digital Taxonomy jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Digital Taxonomy jobs in Alabama look for?

The top searched job categories for Digital Taxonomy jobs in Alabama are:

Digital Taxonomy jobs near you
Infographic showing various Digital Taxonomy job openings in Alabama as of August 2026, with employment types broken down into 82% Full Time, 12% Part Time, 1% Temporary, and 5% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.

Director, Digital Operations, Merchandising & Marketing

Genuine Parts Company

Birmingham, AL • On-site

Full-time

Medical, Retirement, PTO

Posted 17 days ago

Genuine Parts Company rating

7.2

Company rating: 7.2 out of 10

Based on 61 frontline employees who took The Breakroom Quiz

225th of 423 rated retail wholesalers

Job description

SUMMARY:
The Director of Digital Operations, Merchandising & Marketing is responsible for maximizing the performance, growth, and operational excellence of Motion's digital business. This role owns day-to-day commercial performance across digital channels, ensuring customers can efficiently discover, evaluate, and purchase products while driving revenue growth, conversion, customer retention, and operational reliability. The role leads Digital Operations, Merchandising, Analytics, and Digital Marketing functions supporting Motion's commerce platforms across North America. Responsibilities span product discovery, search, navigation, digital merchandising, catalog performance, demand generation, lifecycle marketing, site operations, and performance analytics. Working closely with Product Management, Customer Success, Technology, Sales, and Operations, this leader ensures the digital channel consistently delivers exceptional customer experiences and measurable business results. The Director of Digital Operations oversees a large-scale digital business with accountability for revenue growth, operational performance, customer engagement, and marketing effectiveness.
You must be eligible to work in the US without Visa Sponsorship
JOB DUTIES
  • Owns day-to-day performance of Motion's digital business, with accountability for revenue growth, conversion, customer engagement, and operational excellence.
  • Establishes operating rhythms, dashboards, and performance reviews that provide visibility into digital business health and key performance indicators.
  • Monitors and optimizes critical customer journeys, identifying opportunities to improve conversion, reduce friction, and increase customer satisfaction.
  • Ensures operational readiness for platform releases, promotions, seasonal events, and major business initiatives.
  • Oversees site operations and the ongoing management of business-critical capabilities including pricing, promotions, compliance requirements, account management, and other operational processes required to run the digital business effectively.
  • Leads digital merchandising strategy and execution across Motion's product portfolio.
  • Owns product discovery experiences including search, browse, navigation, category management, filtering, and product recommendation capabilities.
  • Manages search relevance, synonym libraries, taxonomy structures, category hierarchies, and browse experiences to improve findability and conversion.
  • Establishes digital shelf standards that ensure products meet content, attribute, image, and merchandising requirements.
  • Partners with suppliers and internal stakeholders to improve product content quality, completeness, and customer decision-support information.
  • Optimizes product placement, category strategies, featured assortments, cross-sell recommendations, substitute products, and promotional merchandising programs.
  • Monitors merchandising performance and continuously improve search success, browse engagement, conversion, and average order value.
  • Partners with enterprise product data and PIM teams to improve catalog quality, product enrichment, and digital readiness across the assortment.
  • Leads digital analytics, business intelligence, and performance reporting for the eCommerce channel.
  • Develops and maintains executive dashboards, KPI reporting, funnel analytics, and performance scorecards.
  • Analyzes customer behavior, traffic patterns, conversion trends, retention performance, and revenue drivers to identify growth opportunities.
  • Manages digital experience analytics capabilities including journey analysis, session replay, heatmaps, friction analysis, and behavioral insights.
  • Delivers actionable recommendations that improve customer experience, merchandising effectiveness, marketing performance, and business outcomes.
  • Develops and executes digital marketing strategies that drive customer acquisition, engagement, retention, and revenue growth.
  • Directs investments across SEO, AI search optimization, paid search, paid social, display, retargeting, email marketing, and emerging digital channels.
  • Leads digital lifecycle marketing programs designed to increase onboarding, engagement, retention, reactivation, and customer lifetime value.
  • Executes digital segmentation, personalization, and audience targeting strategies that improve relevance and campaign performance.
  • Partners with Sales, Product Management, Technology, Marketing, and Customer
  • Success teams to align digital programs with business priorities and customer needs, and to measure adoption, identify friction points and quantify overall business impact.
  • Partner with Technology and Marketing teams to maximize the value of the Customer
  • Relationship Management (CRM) and Customer Data Platform (CDP) to enable audience segmentation, personalization, lifecycle marketing, automation, and data-driven campaign optimization.
  • Measures and optimizes digital marketing effectiveness through attribution modeling, performance analytics, and return-on-investment analysis.
  • Builds and leads high-performing teams across Digital Operations, Merchandising, Analytics, and Digital Marketing.
  • Establishes scalable processes, operating models, governance structures, and performance management frameworks.
  • Develops and executes integrated B2B demand generation strategies that drive qualified leads, accelerate pipeline growth, and increase digital-sourced revenue.
  • Leads cross-functional initiatives that improve digital performance, operational efficiency, customer engagement, and revenue growth.
  • Manages budgets, vendor relationships, agency partnerships, and investment priorities to maximize business value.
  • Fosters a culture of accountability, continuous improvement, data-driven decision making, and customer-centric execution.
  • Develops future leaders and strengthen digital commerce capabilities across the organization.
  • Performs other duties as assigned.

EDUCATION & EXPERIENCE
  • Typically requires a Bachelor's degree and ten (10) or more years of related experience or an equivalent combination.

KNOWLEDGE, SKILLS, ABILITIES
  • Deep expertise in digital commerce operations, merchandising, digital marketing, and business performance management.
  • Proven success managing revenue-generating digital businesses and driving measurable improvements in growth, conversion, customer retention, and profitability.
  • Strong understanding of digital merchandising, search optimization, product discovery, taxonomy management, product content strategy, and catalog operations.
  • Experience leading SEO, paid media, lifecycle marketing, marketing automation, customer segmentation, personalization, and demand generation programs.
  • Strong analytical capabilities, including experience leveraging digital analytics, business intelligence, customer behavior data, and performance reporting to drive decisions.
  • Demonstrated ability to identify operational challenges, optimize business processes, and improve customer experiences through data-driven problem solving.
  • Experience leading cross-functional initiatives and influencing stakeholders across
  • Product, Technology, Marketing, Sales, Operations, and Customer Success organizations.
  • Proven leadership experience building and developing high-performing teams.
  • Strong business and financial acumen, including budget management, investment prioritization, and performance accountability.
  • Excellent communication, presentation, and stakeholder management skills.
  • Ability to balance strategic planning with hands-on operational execution in a fast-paced, growth-oriented environment.

PHYSICAL DEMANDS:
LICENSES & CERTIFICATIONS: None required.
SUPERVISORY RESPONSIBILITY:
  • 5-10 Direct Reports
  • 5-10 Indirect Reports

BUDGET RESPONSIBILITY: Yes
COMPANY INFORMATION:
Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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