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Digital Strategy Jobs in Boca Raton, FL (NOW HIRING)

Paychex

Digital Marketing Strategist

West Palm Beach, FL · On-site +1

$79K - $124K/yr

Overview The Digital Marketing Strategist supports the development and execution of digital ... Directs agency efforts in campaign strategy, set-up, performance, and optimization. * Develops ...

American Creative, Inc

Be Seen First

SEO Strategist

Fort Lauderdale, FL · Remote

We specialize in SEO, Google Ads, Web Design and development, social media marketing, on-hold messages and digital strategy for clients across a wide range of industries throughout the United States.

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Showing results 1-20

All JobsDigital Strategy JobsDigital Strategy Jobs in Boca Raton, FL

Digital Strategy information

See Boca Raton, FL salary details

$62.6K

$106K

$159.4K

How much do digital strategy jobs pay per year?

As of Jul 28, 2026, the average yearly pay for digital strategy in Boca Raton, FL is $106,026.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,200.00 and $129,100.00 per year, depending on experience, location, and employer.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Marketing Director, or Data Scientist, with senior executive positions typically earning the highest salaries. These roles require advanced skills in data analysis, strategic planning, and leadership, and often involve overseeing digital transformation initiatives or large teams.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to improve a company's digital presence. They analyze data, identify target audiences, and use tools like SEO, social media, and content marketing to achieve business goals. Strong analytical skills and familiarity with digital analytics platforms are essential for this role.

How much money do digital strategists make?

Digital strategists typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and industry. Senior roles or those with specialized skills in analytics or marketing tools can earn higher salaries, often exceeding $120,000 annually.

How do you become a digital strategist?

To become a digital strategist, individuals typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, data analysis, and content creation. Developing skills in SEO, social media, analytics tools, and strategic planning is essential, and certifications like Google Analytics or HubSpot can enhance credibility. Gaining practical experience through internships or entry-level roles helps build the expertise required for a digital strategist position.

What are the key skills and qualifications needed to thrive as a Digital Strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a Digital Strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.
What are popular job titles related to Digital Strategy jobs in Boca Raton, FL? For Digital Strategy jobs in Boca Raton, FL, the most frequently searched job titles are:
What job categories do people searching Digital Strategy jobs in Boca Raton, FL look for? The top searched job categories for Digital Strategy jobs in Boca Raton, FL are:
What cities near Boca Raton, FL are hiring for Digital Strategy jobs? Cities near Boca Raton, FL with the most Digital Strategy job openings:
Digital Strategy jobs near you
Infographic showing various Digital Strategy job openings in Boca Raton, FL as of July 2026, with employment types broken down into 85% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $106,026 per year, or $51 per hour.
Head of Digital Strategy & eCommerce

Head of Digital Strategy & eCommerce

Virgin Voyages

Plantation, FL • On-site

Full-time

Posted 28 days ago

Job description

The Gig:
Virgin Voyages is redefining the future of travel-bold, effortless, and unmistakably Virgin. The Director, Digital Strategy & eCommerce is first and foremost a commercial channel owner. This individual is accountable for the revenue performance of Virgin Voyages' digital ecosystem-VirginVoyages.com, FirstMates.com, and the Sailor App-and owns the strategy that drives Sailors and First Mates to discover, consider, and book. This is not a technology roadmap role. This is a growth and revenue leadership role that happens to operate through digital channels.
The right person for this role thinks like a brand strategist and a performance marketer simultaneously. They can craft a creative acquisition strategy that fills the top of the funnel, architect a conversion experience that turns browsers into bookers, and build a seamless digital journey that connects the pre-sail web experience with the Sailor App and digital touchpoints onboard-so the Virgin Voyages experience feels cohesive, intentional, and unmistakably Virgin from the first site visit to the last day at sea.
This role requires a rare combination: someone who is commercially obsessed, creatively ambitious, and analytically rigorous. You define what success looks like across every digital touchpoint, hold the channel accountable to revenue targets, and lead a team of senior managers and cross-functional partners to make it happen. You bring the strategy. You own the results.
This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.
What You'll Be Up To:
Channel Ownership & Commercial Accountability
  • Own the digital channel as a revenue-generating business-accountable for the commercial performance of VirginVoyages.com, FirstMates.com, and the Sailor App, with direct responsibility for driving booking revenue, conversion rates, and digital customer acquisition.
  • Define and own the digital channel strategy end to end: from the creative and media approaches that bring Sailors and First Mates to the site, through the onsite experience that converts them, and into the post-booking journey that deepens engagement and drives ancillary revenue.
  • Set and hold the channel to clear revenue and performance targets-working closely with Finance and Revenue Management to forecast digital contribution, model ROI on investments, and report performance against commercial goals in executive forums.
  • Treat the digital channel with the same rigor and ownership mindset as a P&L: identify gaps, build investment cases, prioritize ruthlessly, and drive results with urgency and accountability.

Acquisition Strategy & Creative Demand Generation
  • Develop and own a creative, insight-led strategy to drive qualified Sailor and First Mate traffic to Virgin Voyages' digital properties-going beyond paid media to think holistically about organic, content, SEO, CRM-driven re-engagement, and partner-driven acquisition.
  • Partner with Brand, Paid Media, CRM, PR, and Content teams to ensure the acquisition strategy is cohesive-so every channel and touchpoint is working together to bring the right audiences to the right digital experience at the right moment.
  • Identify untapped acquisition opportunities and audience segments; build and present business cases that unlock new sources of demand for the digital channel.
  • Champion creative ambition in the digital experience-pushing the team and partners to build digital moments that are not just functional but genuinely on-brand, surprising, and worth sharing.

Conversion Optimization & Booking Experience
  • Own the end-to-end booking funnel across VirginVoyages.com and FirstMates.com-with obsessive focus on removing friction, improving conversion at every step, and making it as easy and exciting as possible to book a Virgin Voyages sailing.
  • Lead a rigorous A/B and multivariate testing program across the booking funnel-ensuring the team is continuously experimenting, learning, and improving conversion performance based on evidence, not intuition.
  • Partner with the Data Insights & Intelligence team to diagnose funnel performance, identify drop-off points, and translate behavioral analytics into prioritized experience improvements.
  • Define what "good" looks like across every digital booking touchpoint-establish benchmarks, track progress, and escalate when performance is falling short of commercial expectations.

Unified Digital Ecosystem & Cross-Platform Strategy
  • Own the vision for a cohesive Virgin Voyages digital ecosystem-one where VirginVoyages.com, the Sailor App, and onboard digital screens feel like connected chapters of the same journey rather than separate products.
  • Define the strategic connective tissue between pre-sail digital touchpoints and the onboard experience: how does the web experience set up the app experience? How do onboard digital screens extend the brand and drive ancillary conversion? How does the Sailor App deepen engagement before, during, and after the voyage?
  • Partner with IT, Product, and Experience teams to ensure the technology roadmap supports the commercial and experiential vision-translating strategic intent into platform requirements without getting lost in technical detail.
  • Ensure personalization and AI-powered capabilities are deployed in service of the commercial strategy-from intelligent recommendations and dynamic content to predictive personalization that makes every Sailor feel like the experience was built for them.

Team Leadership, Roadmap Prioritization & Stakeholder Influence
  • Lead, develop, and inspire a team of 4 Senior Managers and a total org of 12-15-setting a high bar for commercial thinking, creative ambition, and data-driven decision-making across every function.
  • Own the digital enhancement roadmap across all properties-prioritizing investments based on commercial impact, not feature volume or stakeholder proximity, and ensuring every initiative has a clear problem statement, data rationale, expected impact, and success criteria before resources are committed.
  • Bridge strategic alignment across Marketing, IT, CRM, Paid Media, PR, and Guest Experience-operating as the connective tissue that keeps the digital channel working in concert with the broader commercial organization.
  • Represent the digital channel's commercial performance and strategic direction in executive leadership forums-with clear, data-backed narratives and well-supported recommendations.
  • Manage and hold accountable vendor relationships and external partners supporting digital commerce, testing, personalization, and analytics.
  • Other duties as assigned.

Superpowers Required:
  • 10+ years of experience in digital commerce, eCommerce strategy, or growth marketing-with a track record of owning a digital channel or revenue line and driving measurable commercial outcomes, ideally within travel, hospitality, or consumer brands.
  • Demonstrated experience as a channel owner or commercial leader-not just a product or platform manager-with accountability for revenue targets, acquisition strategy, and conversion performance across a significant digital ecosystem ($250M+ revenue responsibility preferred).
  • Creative strategic thinker: able to develop original, insight-led acquisition strategies that go beyond standard media playbooks and connect brand, content, CRM, and digital experience into a cohesive commercial program.
  • Deep expertise in conversion rate optimization (CRO), booking funnel performance, A/B and multivariate testing methodology, and digital merchandising across web and app environments.
  • Strong fluency in cross-platform digital strategy-experience thinking across web, app, and physical/digital touchpoints to create cohesive user journeys that serve both brand and commercial goals.
  • Expert understanding of how to partner with data and analytics teams: knows what metrics to track, what questions to ask, and how to turn behavioral and commercial data into prioritized action.
  • Experience building and presenting business cases for digital investments, including ROI modeling, effort/impact prioritization, and executive-ready proposals.
  • Proven ability to lead, develop, and inspire cross-functional teams including direct reports, matrixed partners, and external vendors.
  • Fluency in AI-driven personalization, digital automation, and emerging eCommerce technology; actively curious about how new capabilities can serve commercial strategy.
  • Strong executive communication and influencing skills; able to simplify complexity and present data-backed strategies to senior leadership with confidence and conviction.
  • Bachelor's degree required; advanced degree in a business, marketing, or quantitative field preferred.

What Matters to Us:
At Virgin, your personality matters as much as how good you are at what you do. We want you to bring it to our hangout spot and help make the place even better. So, we won't be surprised to hear that when people talk about you they say you are clever, on top of it, able to think ahead, intuitive, passionate and someone people respect and enjoy working with because you make things happen.
Virgin Voyages is committed to being an Equal Opportunity Employer and encourages applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Our greatest strength comes from our ability to come together as unique individuals -- we seek to always embrace and celebrate our differences, providing an inclusive workplace environment that allows you to be your best self.
Virgin Voyages is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Virgin Voyages via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Virgin Voyages HR/Recruitment will be deemed the sole property of Virgin Voyages. No fee will be paid in the event the candidate is hired by Virgin Voyages as a result of the referral or through other means.

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