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Digital Strategy Manager Jobs in Waterloo, IL (NOW HIRING)

HLK

Director, CX Strategy

Saint Louis, MO · On-site

Management experience including hiring, developing and mentoring talent to reach their potential * Strategy development experience across brand, social, digital and campaign ecosystem/tactical ...

HLK

Senior CX Strategist

Saint Louis, MO · On-site

Partner strategically with Account Management to identify and pursue year-round opportunities from ... digital strategy, with demonstrated impact on client P&L or business growth. * Deep expertise in ...

WOWK-TV

Digital Marketing Strategist

Saint Louis, MO · On-site

... emerging technologies, and digital platforms to deliver innovative marketing strategies ... Experience using CRM systems and proposal platforms. * Familiarity with analytics tools such as ...

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All JobsDigital Strategy JobsDigital Strategy Manager JobsDigital Strategy Manager Jobs in Waterloo, IL

Digital Strategy Manager information

See Waterloo, IL salary details

$61.1K

$103.5K

$155.6K

How much do digital strategy manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for digital strategy manager in Waterloo, IL is $103,482.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,300.00 and $126,000.00 per year, depending on experience, location, and employer.

How does a digital strategy manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What are the key skills and qualifications needed to thrive as a digital strategy manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

Is a digital strategy manager a good career?

A digital strategy manager is a valuable role responsible for developing and implementing online marketing and business growth plans. It requires skills in data analysis, digital tools, and strategic thinking, often involving collaboration across departments. The role offers opportunities for advancement and high demand in industries focusing on digital transformation.

What does a digital strategy manager do?

A digital strategy manager develops and implements plans to enhance a company's online presence and digital marketing efforts. They analyze data, coordinate cross-functional teams, and use tools like analytics platforms to optimize digital campaigns and achieve business goals.

What job categories do people searching Digital Strategy Manager jobs in Waterloo, IL look for?

The top searched job categories for Digital Strategy Manager jobs in Waterloo, IL are:

What cities near Waterloo, IL are hiring for Digital Strategy Manager jobs?

Cities near Waterloo, IL with the most Digital Strategy Manager job openings:

Digital Strategy Manager jobs near you

Director, CX Strategy

HLK

Saint Louis, MO • On-site

Other

Re-posted 5 days ago

Job description

Role Summary
The Director of CX Strategy serves as the senior CX lead across assigned clients and is responsible for setting the customer experience vision, strategy, and standards across paid, owned, and earned channels. This role leads CX strategy on client teams while also owning CX processes, people management, and functional leadership to ensure integrated, measurable, and outcome-driven marketing execution.
Key Responsibilities
CX Strategy & Functional Leadership

  • Lead the development of holistic CX strategies across paid, owned, and earned channels, aligned to client business objectives.
  • Define CX frameworks, processes, and standards that guide experience design, planning, and execution across the CX function.
  • Establish the strategic role of paid, earned, and owned channels within the customer journey and overall marketing approach.
Client Impact & CX Leadership
  • Serve as the primary CX strategic lead and partner for assigned clients.
  • Translate business objectives into CX activation plans (atlas), journey frameworks, and integrated channel strategies.
  • Define campaign success metrics, learning agendas, and measurable goals, ensuring they are trackable and aligned to business outcomes.
POE Orchestration & Briefing
  • Own briefing of paid media teams, clearly defining the role of paid media and success metrics for execution.
  • Brief earned media teams (social, PR, communications) to deliver tactical plans aligned to CX strategy.
  • Fully own owned channel strategy, including email journeys, website experience, content strategy, and lifecycle planning.
Team Leadership & Operational Excellence
  • Manage, mentor, and develop CX team members, providing clear direction, feedback, and growth pathways.
  • Ensure CX resources are effectively staffed and supported across client teams.
  • Partner with Media Planning and Operations leadership to ensure CX strategy is actionable, executable, and realized in market.
Experience
  • Minimum of 7 years of experience in strategic roles in agencies working across media, content, social and digital strategy
  • Experience leading teams and building relationships across an organization to increase opportunities for your team and the agency
  • Management experience including hiring, developing and mentoring talent to reach their potential
  • Strategy development experience across brand, social, digital and campaign ecosystem/tactical strategy
  • Strong understanding of how to pull brand strategy across every touchpoint of the customer journey
  • Experience and ability to amplify and extend creative ideas beyond traditional touchpoints

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