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Digital Strategy Manager Jobs in Springfield, VA

Nestle

Manager E-Commerce Strategy

Arlington, VA · On-site

Position Summary The eCommerce Strategy Manager, Emerging Channels and Capabilities, plays a ... Partner with IT, Digital Enablement, and Regulatory teams to define the structured data, metadata ...

Nestlé S.A.

Manager E-Commerce Strategy

Arlington, VA · On-site

$130 - $184/hr

Position Summary The eCommerce Strategy Manager, Emerging Channels and Capabilities, plays a ... Partner with IT, Digital Enablement, and Regulatory teams to define the structured data, metadata ...

New

PLUS Pr

Managing Director, Digital

Arlington, VA · On-site

$126 - $154/hr

... working Managing Director to join our fast-growing digital practice to help top-tier advocacy ... Serving as a trusted strategic advisor to clients, overseeing account growth, strengthening ...

Middle Seat

Managing Digital Strategist

Washington, DC · On-site

$92K - $107K/yr

You will take the lead on strategy and execution with some of our most important clients. You will ... manager, mentor, and leader on the email team. This role is roughly 80% client work and 20% team ...

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All JobsDigital Strategy JobsDigital Strategy Manager JobsDigital Strategy Manager Jobs in Springfield, VA

Digital Strategy Manager information

See Springfield, VA salary details

$68.9K

$116.7K

$175.5K

How much do digital strategy manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for digital strategy manager in Springfield, VA is $116,702.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,200.00 and $142,100.00 per year, depending on experience, location, and employer.

How does a digital strategy manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What are the key skills and qualifications needed to thrive as a digital strategy manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

Is a digital strategy manager a good career?

A digital strategy manager is a valuable role responsible for developing and implementing online marketing and business growth plans. It requires skills in data analysis, digital tools, and strategic thinking, often involving collaboration across departments. The role offers opportunities for advancement and high demand in industries focusing on digital transformation.

What does a digital strategy manager do?

A digital strategy manager develops and implements plans to enhance a company's online presence and digital marketing efforts. They analyze data, coordinate cross-functional teams, and use tools like analytics platforms to optimize digital campaigns and achieve business goals.

What job categories do people searching Digital Strategy Manager jobs in Springfield, VA look for?

The top searched job categories for Digital Strategy Manager jobs in Springfield, VA are:

What cities near Springfield, VA are hiring for Digital Strategy Manager jobs?

Cities near Springfield, VA with the most Digital Strategy Manager job openings:

Digital Strategy Manager jobs near you
Infographic showing various Digital Strategy Manager job openings in Springfield, VA as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $116,702 per year, or $56.1 per hour.

Senior Director, Digital Product

Stand Together

Arlington, VA • On-site

$185K - $230K/yr

Full-time

Medical, Dental, Retirement

Posted 23 days ago

Job description

Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.
As a Senior Director, Digital Product on our Marcomms team, you will lead the team and platforms that bring Stand Together's digital experiences to life. You will own the strategy and execution of our digital product roadmap, ensuring our websites, marketing technology platforms, and digital experiences are built in service of audience needs, measurable outcomes, and the organization's most important growth priorities.
This is a strategic leadership role with significant operational focus, partnering closely with Growth Marketing, MarComms, and Enterprise IT peers to embed Digital Product at the center of how we reach, engage, and activate Stand Together's priority audiences. You'll lead a high-performing team and develop a culture of experimentation, continuous improvement, and principled entrepreneurship.
How You Will Contribute
  • Lead Stand Together's Digital Product Team, responsible for driving integrated digital strategies that deliver personalized, cross-channel experiences designed to directly support a wide range of organizational priorities.
  • Design and execute a digital roadmap that maximizes audience value and advances measurable outcomes across a mix of brand efforts, campaigns and technical delivery.

  • Partner with Growth Marketing teams across Paid Media, DXO, and Lifecycle to ensure Digital Product's roadmap is shaped by audience journey requirements, conversion architecture, and campaign needs.

  • Collaborate across MarComms, Grassroots, Priority Initiatives, and community teams to drive digital innovation and ensure consistent, high-quality digital experiences across all properties and audiences served.

  • Serve as Chief Product Owner for Stand Together's digital platforms, including Stand Together websites and our integrated marketing orchestration platforms.

  • Lead Stand Together's Digital Product Team, responsible for driving integrated digital strategies that deliver personalized, cross-channel experiences designed to directly support a wide range of organizational priorities.

  • Design and execute a digital roadmap that maximizes audience value and advances measurable outcomes across a mix of brand efforts, campaigns and technical delivery.

  • Partner with Growth Marketing teams across Paid Media, DXO, and Lifecycle to ensure Digital Product's roadmap is shaped by audience journey requirements, conversion architecture, and campaign needs.

  • Collaborate across MarComms, Grassroots, Priority Initiatives, and community teams to drive digital innovation and ensure consistent, high-quality digital experiences across all properties and audiences served.

  • Serve as Chief Product Owner for Stand Together's digital platforms, including Stand Together websites and our integrated marketing orchestration platforms.

  • Conduct regular platform health assessments and manage digital agency partnerships, ensuring accountability, quality, and business continuity.
  • Oversee the development, management, and optimization of Stand Together's digital platform portfolio, maintaining high standards of performance, reliability, and user experience across all properties.

  • Develop a culture of experimentation, continuous improvement, and measurement through agile practices and cross-functional collaboration.

  • Lead, coach, and develop the Digital Product Team, cultivating a culture of challenge, responsible risk-taking, and creative experimentation.

  • Select, cultivate, and retain top digital talent while promoting Principle-Based Management (PBM) principles and personal development plans (PDPs).

  • Define and operationalize a clear internal service model for how the Digital Product team supports its stakeholders across MarComms, Grassroots, and Priority Initiatives - ensuring consistent intake, prioritization, and delivery standards across all properties and teams served.

  • Build and maintain a performance reporting framework that connects digital experience outcomes to broader marketing and organizational goals, using data and audience insights to drive product roadmap decisions and communicate progress to senior leadership.

What You Will Bring
  • 10+ years of experience leading digital product, digital strategy, digital experience design, and/or MarTech teams in a complex, multi-stakeholder environment.

  • Proven experience leading complex, multi-phase digital experience transformation efforts and managing teams responsible for building effective digital ecosystems that enable audience-specific strategies at scale.

  • Direct experience with Drupal, WordPress, Visual Website Optimizer, Figma and modern marketing technology platforms including CDPs, marketing automation and experimentation frameworks.

  • Ability to manage a complex portfolio of workstreams simultaneously, with competing stakeholder demands and phased delivery timelines.

  • Demonstrated experience navigating and influencing shared-services IT environments, with the ability to build effective working relationships across marketing and enterprise technology teams to drive platform decisions, integrations, and delivery.

  • Demonstrated ability to lead and inspire high-performing teams and agencies.

  • Strong understanding of agile methodologies, product ownership, and digital operations management.

  • Excellent cross-functional collaboration, communication, and influencing skills.

  • Ability to connect digital strategy to measurable outcomes with demonstrable results in service of broader organizational and marketing goals.
  • Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

What We Offer
  • Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.

  • A meaningful career: Join a passionate community of over 1,400 employees dedicated to improving lives and driving innovative solutions to complex social challenges.

  • Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.

$185,000 - $230,000 a year
For this role, the anticipated base salary range is $185,000-$230,000 per year. This role may also be eligible for additional bonus compensation designed to align total compensation with an employee's overall contribution to the organization.
Our Principles-Based Management™ (PBM) compensation philosophy is grounded in an individualized approach that rewards the long-term value each person creates for the organization. Compensation decisions are informed by a variety of factors, including relevant experience, capabilities, demonstrated skills, role responsibilities, and expected contribution. Consistent with this approach, base salary may vary within or outside of the anticipated range based on these considerations.
Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.
We believe diversity fuels creativity, broadens knowledge, and helps drive success. That is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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