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Digital Strategy Analyst Jobs in Texas (NOW HIRING)

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Digital Strategy Analyst information

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$45.2K

$91.2K

$153.7K

How much do digital strategy analyst jobs pay per year?

As of Aug 16, 2026, the average yearly pay for digital strategy analyst in Texas is $91,191.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,000.00 and $104,300.00 per year, depending on experience, location, and employer.

What does a digital strategy analyst do?

A Digital Strategy Analyst is responsible for analyzing digital data and trends to help organizations develop effective online strategies. They evaluate digital marketing campaigns, website performance, and customer engagement to provide actionable insights. Their role often includes using analytics tools to track key metrics, identifying areas for improvement, and recommending strategies for growth and optimization of digital channels. Digital Strategy Analysts work closely with marketing, IT, and leadership teams to align digital initiatives with business goals.

What are the key skills and qualifications needed to thrive as a digital strategy analyst, and why are they important?

A Digital Strategy Analyst needs strong analytical skills, business acumen, and a background in marketing or data analysis, often supported by a relevant degree. Familiarity with tools like Google Analytics, Tableau, SEO platforms, and CRM systems, as well as certifications such as Google Analytics or HubSpot, is typically required. Excellent problem-solving, communication, and adaptability help analysts interpret data and present actionable insights to stakeholders. These skills and qualities are crucial for driving effective digital strategies that improve organizational performance and competitiveness.

What is the difference between Digital Strategy Analyst vs Digital Marketing Analyst?

AspectDigital Strategy AnalystDigital Marketing Analyst
Primary FocusDeveloping and implementing digital strategies to achieve business goalsAnalyzing digital marketing campaigns and performance metrics
Skills & CertificationsStrategic planning, data analysis, certifications like Google Analytics, digital marketingData analysis, SEO, SEM, certifications like Google Ads, Analytics
Work EnvironmentCross-departmental collaboration, strategic planning teamsMarketing teams, campaign management
Industry UsageUsed across various industries for digital transformationPrimarily in marketing and advertising sectors

The Digital Strategy Analyst focuses on creating overarching digital plans aligned with business objectives, while the Digital Marketing Analyst concentrates on analyzing and optimizing marketing campaigns. Both roles require data analysis skills and digital certifications, but their core responsibilities differ in scope and focus.

Is a digital strategy analyst a good career?

A digital strategy analyst is a valuable role focused on developing and implementing digital marketing and business strategies using data analysis and tools like SEO, analytics platforms, and marketing automation. The role offers opportunities for growth, requires strong analytical skills, and is in demand across various industries. It can be a good career choice for those interested in technology, data, and strategic planning.

How does a digital strategy analyst typically collaborate with other departments to drive business objectives?

As a Digital Strategy Analyst, you'll regularly work alongside marketing, IT, product development, and sales teams to gather data, share insights, and implement digital initiatives. Collaboration is essential for aligning digital strategies with broader business goals, identifying process improvements, and ensuring cohesive execution of campaigns or technology rollouts. Frequent cross-functional meetings and workshops are common, and strong communication skills help ensure your recommendations are practical and actionable for each stakeholder group.

What job categories do people searching Digital Strategy Analyst jobs in Texas look for?

The top searched job categories for Digital Strategy Analyst jobs in Texas are:

Infographic showing various Digital Strategy Analyst job openings in Texas as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $91,191 per year, or $43.8 per hour.

Net Revenue Management Strategy Analyst

Yum Brands

Plano, TX • On-site

$90K - $105K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 12 days ago


Yum! Brands rating

5.4

Company rating: 5.4 out of 10

Based on 13 frontline employees who took The Breakroom Quiz


Job description

Who is Yum! Brands?

Ready to make your mark at an iconic global powerhouse? Join Yum! Brands the parent company behind KFC, Pizza Hut, Taco Bell and Habit Burger & Grill - be a part of our reinvention for Greater Growth.

We are a culture-driven company where innovation, collaboration, and passion fuel everything we do. We're seeking talented individuals to make a difference across our global business. Whether you're just starting out or stepping into leadership, you'll help shape our future by delivering results that matter and bringing your smart, heart, and courage to the table.

If you're ready to grow with a company that values curiosity, high performance, and meaningful work-join us. Let's build the future of Yum! together!

About the Job:

Yum! Brands is seeking a strategic Business Analyst to support the development of world-class Net Revenue Management (NRM) capabilities across our global brands.

This role combines structured problem-solving with commercial impact, helping solve complex business problems through pricing analytics, consumer insights, menu optimization, and growth strategy.

As part of the Global Net Revenue Management Team, the Business Analyst will turn large, complex datasets into clear recommendations that influence pricing, revenue growth, and profitability across thousands of restaurants globally.

Salary Range:  

$90,000 - $105,000 + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.

Minimum Requirements:

  • You will be required to attend the Plano, TX office three days per week (Tuesday - Thursday).
  • Bachelor's degree in Business, Finance, Economics, Engineering, or related analytical field.
  • At least 3 years of experience in management consulting, corporate strategy, analytics, finance, or related analytical roles.
  • At least 3 years of advanced Excel experience, including pivot tables, large dataset manipulation, scenario modeling, and structured analysis.
  • Experience building executive-ready PowerPoint presentations based on quantitative analysis.
  • Demonstrated experience working with structured problem-solving approaches (e.g., hypothesis-driven analysis, issue trees).

Preferred Qualifications:

  • Experience in QSR, retail, consumer packaged goods, or multi-unit business environments.
  • Exposure to Revenue Growth Management (RGM), pricing strategy, menu engineering, or commercial analytics.
  • Experience analyzing consumer research or survey datasets.
  • Proficiency in data visualization tools (e.g., Tableau, Power BI) or SQL.

Benefits:

Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year. To learn more about working at Yum! -Click here. 

At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC ("YRSG") and Yum Connect, LLC ("Yum Digital and Technology") (collectively, "Yum") is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and supplement and the Pay Transparency Policy Statement.

This posting will be open for a minimum of two weeks. Applications will be accepted on an ongoing basis until a candidate is selected.

Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official career pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.

Minimum Requirements:

  • You will be required to attend the Plano, TX office three days per week (Tuesday - Thursday).
  • Bachelor's degree in Business, Finance, Economics, Engineering, or related analytical field.
  • At least 3 years of experience in management consulting, corporate strategy, analytics, finance, or related analytical roles.
  • At least 3 years of advanced Excel experience, including pivot tables, large dataset manipulation, scenario modeling, and structured analysis.
  • Experience building executive-ready PowerPoint presentations based on quantitative analysis.
  • Demonstrated experience working with structured problem-solving approaches (e.g., hypothesis-driven analysis, issue trees).

Preferred Requirements:

  • Experience in QSR, retail, consumer packaged goods, or multi-unit business environments.
  • Exposure to Revenue Growth Management (RGM), pricing strategy, menu engineering, or commercial analytics.
  • Experience analyzing consumer research or survey datasets.
  • Proficiency in data visualization tools (e.g., Tableau, Power BI) or SQL.

Primary Responsibilities:

  • Support end-to-end NRM projects, including problem definition, disaggregating issue trees, identifying key analyses, and structuring workstreams.
  • Conduct detailed data analyses including day-part analysis, menu architecture analysis, channel profitability analysis, cost of sales (COS%) and contribution margin analysis.
  • Analyze pricing, mix, traffic, and transaction data to identify opportunities for SSSG and AUV growth.
  • Perform data cleansing and validation across large datasets; slice and manipulate data using advanced Excel (pivot tables, lookups, scenario modeling).
  • Decode and analyze consumer survey data and market research to inform KVI strategy and value perception insights.
  • Develop clear, client-ready slides and data visualizations that translate analysis into structured insights and actionable recommendations within NRM frameworks.

What You'll Work On

  • Revenue Growth Management strategy

  • Strategic pricing and revenue optimization

  • Menu, portfolio, and promotional effectiveness

  • Consumer value proposition and customer segmentation

  • Commercial analytics, revenue analysis, and financial modeling

  • Executive strategy presentations

Primary Responsibilities:

  • Support end-to-end NRM projects, including problem definition, disaggregating issue trees, identifying key analyses, and structuring workstreams.
  • Conduct detailed data analyses including day-part analysis, menu architecture analysis, channel profitability analysis, cost of sales (COS%) and contribution margin analysis.
  • Analyze pricing, mix, traffic, and transaction data to identify opportunities for SSSG and AUV growth.
  • Perform data cleansing and validation across large datasets; slice and manipulate data using advanced Excel (pivot tables, lookups, scenario modeling).
  • Decode and analyze consumer survey data and market research to inform KVI strategy and value perception insights.
  • Develop clear, client-ready slides and data visualizations that translate analysis into structured insights and actionable recommendations within NRM frameworks.

What You'll Work On

  • Revenue Growth Management strategy

  • Strategic pricing and revenue optimization

  • Menu, portfolio, and promotional effectiveness

  • Consumer value proposition and customer segmentation

  • Commercial analytics, revenue analysis, and financial modeling

  • Executive strategy presentations


What Yum! Brands employees say

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