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Digital Signage Jobs in Michigan (NOW HIRING)

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Sign Installer

Saginaw, MI · On-site

$15 - $25/hr

Electrical experience related to illuminated and digital signage. * Basic fabrication and welding experience. What We're Looking For We're looking for someone who takes pride in doing the job right ...

Aston Carter

Project Coordinator

Auburn Hills, MI · On-site

$34.63/hr

... digital signage, workplace experience, and content management platforms • Strong background in digital content creation, including both static imagery and video production, to effectively support ...

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How much do digital signage jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for digital signage in Michigan is $20.06, according to ZipRecruiter salary data. Most workers in this role earn between $15.10 and $21.59 per hour, depending on experience, location, and employer.

What are the typical challenges faced when managing digital signage networks, and how can they be addressed?

Professionals managing digital signage networks often encounter challenges such as ensuring content remains current and engaging, troubleshooting hardware or connectivity issues, and coordinating updates across multiple locations. To address these, it's important to establish clear communication with stakeholders, use reliable content management systems, and proactively schedule maintenance. Regular collaboration with IT, marketing, and facilities teams also helps ensure seamless operation and maximizes the impact of digital displays.

What is digital signage?

Digital signage refers to the use of digital displays—such as LCD, LED, or projection screens—to present multimedia content like advertisements, information, or entertainment in public spaces. These systems are managed via software that allows for remote content updates and scheduling. Digital signage is commonly used in retail stores, airports, corporate offices, and other high-traffic areas to engage audiences and deliver targeted messaging. It provides a dynamic alternative to traditional static signs, enabling real-time updates and interactive capabilities.

What are digital signage jobs?

If you want to work in digital signage, you can pursue several different roles, including signage systems administrator and technical support specialist. As a signage systems administrator, your job duties include implementation and monitoring of digital signage software applications and managing system deployments. You also design system integrations and help train new users to navigate through any changes that affect their job duties. Technical support specialists handle new signage installations and assist clients and your fellow technicians by diagnosing and troubleshooting system issues. You can also find work in this field as a digital signage specialist, where you create high-impact videos and visuals, and manage client content.

What are the key skills and qualifications needed to thrive as a digital signage specialist, and why are they important?

To thrive as a Digital Signage Specialist, you need expertise in content creation, display technology, and project management, often supported by experience in IT or multimedia fields. Familiarity with digital signage software (like Scala or BrightSign), content management systems, and basic networking is typically required. Strong communication, creativity, and problem-solving abilities help you collaborate with clients and troubleshoot issues efficiently. These skills ensure the effective deployment and management of digital signage solutions that engage audiences and meet business objectives.

What is the difference between Digital Signage vs Digital Signage Technician?

AspectDigital SignageDigital Signage Technician
CredentialsVaries; often includes certifications in digital media or AV technologyTypically requires technical certifications or experience in AV or IT
Work EnvironmentDesign, planning, and management of digital displays across various locationsInstallation, troubleshooting, and maintenance of digital signage hardware and software
Employer & IndustryAdvertising, retail, corporate communications, hospitalityAV integrators, digital signage providers, tech companies
Search & Comparison IntentUnderstanding digital signage roles and managementTechnical skills and job responsibilities of signage installation and support

Digital Signage involves the strategic planning and management of digital display content, while a Digital Signage Technician focuses on the technical installation, troubleshooting, and maintenance of digital signage hardware and software. Both roles are essential in the digital signage industry but differ in responsibilities and skill sets.

More about Digital Signage jobs
What are the most commonly searched types of Digital Signage jobs in Michigan? The most popular types of Digital Signage jobs in Michigan are:
What are popular job titles related to Digital Signage jobs in Michigan? For Digital Signage jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Digital Signage jobs in Michigan look for? The top searched job categories for Digital Signage jobs in Michigan are:
What cities in Michigan are hiring for Digital Signage jobs? Cities in Michigan with the most Digital Signage job openings:
Digital Signage jobs near you
Infographic showing various Digital Signage job openings in Michigan as of August 2026, with employment types broken down into 5% Internship, 84% Full Time, and 11% Part Time. Highlights an 100% In-person job distribution, with an average salary of $41,733 per year, or $20.1 per hour.

District Digital Performance Specialist

GP Strategies Corporation

Troy, MI • On-site

Full-time

Re-posted 29 days ago

GP Strategies rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

35th of 72 rated business consultants

Job description

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. 

  • Act as the primary point of contact for all assigned dealers across digital initiatives for sales and service. 
  • Partner with the District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities for the dealer and to optimize the dealer's digital engagement/performance. 
  • Ability to travel up to 20% including overnight stays and must meet the GP driving record requirement.
  • Work with dealer and zone team members to establish and optimize each dealer's digital marketing strategy and plan: 

- Conduct digital assessment of dealer's digital programs 

- Review key digital performance indicators with dealer and develop action plan 

- Quarterback ongoing technical support requests 

- Coordinate dealer website customizations 

- Escalate key vendor issues for the dealer 

  • Work with Brand/Aftersales Teams to drive execution of divisional/go-to-market strategies across key digital focus areas: 

- Website and digital advertising 

- Consumer marketing 

- Leads 

- Service 

- Digital signage 

- Social/reputation management 

- Other key digital services 

  • Expand dealer adoption and utilization of brand/aftersales digital programs, holding accountability for key participation and performance KPIs. 
  • Increase dealer satisfaction with brand/aftersales digital initiatives and service providers. 
  • Facilitate, coach and consult with dealers to ensure monthly/yearly digital sales and service objectives are met as well as well as accomplishing other dealership goals. 
  • Coach dealer on customer acquisition, retention, and satisfaction.

MINIMUM EDUCATION/EXPERIENCE REQUIRED:

  • Bachelor's degree.
  • 1 to 2 years' experience.
  • Working knowledge of digital advertising and marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc.).
  • Knowledge of automotive digital vendor ecosystem.
  • The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment.
  • Excellent oral and written communication skills that involve understanding the audience, getting the message across, presenting information effectively, and communicating openly.
  • Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment.
  • Excellent time management skills - the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal. 
  • Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel.
  • Ability to influence business partners.
  • Ability to manage cross-functional groups.
  • Ability to adapt to various levels of dealership digital expertise. 
  • Computer skills to develop, maintain, and analyze data.
  • Business consulting skills, ability to create action plans and track progress. 

PREFERRED QUALIFICATIONS: 

  • Dealership/automotive experience.
  • Digital retail experience.
  • Salesforce experience.
  • Competency in basic performance consulting processes such as Root Cause Analysis and Action Plans.

What GP Strategies employees say

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