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Digital Signage Jobs in Michigan (NOW HIRING)

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Digital Signage information

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$9

$20

$38

How much do digital signage jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for digital signage in Michigan is $20.06, according to ZipRecruiter salary data. Most workers in this role earn between $15.10 and $21.59 per hour, depending on experience, location, and employer.

What is digital signage?

Digital signage refers to the use of digital displays—such as LCD, LED, or projection screens—to present multimedia content like advertisements, information, or entertainment in public spaces. These systems are managed via software that allows for remote content updates and scheduling. Digital signage is commonly used in retail stores, airports, corporate offices, and other high-traffic areas to engage audiences and deliver targeted messaging. It provides a dynamic alternative to traditional static signs, enabling real-time updates and interactive capabilities.

What are digital signage jobs?

If you want to work in digital signage, you can pursue several different roles, including signage systems administrator and technical support specialist. As a signage systems administrator, your job duties include implementation and monitoring of digital signage software applications and managing system deployments. You also design system integrations and help train new users to navigate through any changes that affect their job duties. Technical support specialists handle new signage installations and assist clients and your fellow technicians by diagnosing and troubleshooting system issues. You can also find work in this field as a digital signage specialist, where you create high-impact videos and visuals, and manage client content.

What are the key skills and qualifications needed to thrive as a digital signage specialist, and why are they important?

To thrive as a Digital Signage Specialist, you need expertise in content creation, display technology, and project management, often supported by experience in IT or multimedia fields. Familiarity with digital signage software (like Scala or BrightSign), content management systems, and basic networking is typically required. Strong communication, creativity, and problem-solving abilities help you collaborate with clients and troubleshoot issues efficiently. These skills ensure the effective deployment and management of digital signage solutions that engage audiences and meet business objectives.

What are the typical challenges faced when managing digital signage networks, and how can they be addressed?

Professionals managing digital signage networks often encounter challenges such as ensuring content remains current and engaging, troubleshooting hardware or connectivity issues, and coordinating updates across multiple locations. To address these, it's important to establish clear communication with stakeholders, use reliable content management systems, and proactively schedule maintenance. Regular collaboration with IT, marketing, and facilities teams also helps ensure seamless operation and maximizes the impact of digital displays.

What is the difference between Digital Signage vs Digital Signage Technician?

AspectDigital SignageDigital Signage Technician
CredentialsVaries; often includes certifications in digital media or AV technologyTypically requires technical certifications or experience in AV or IT
Work EnvironmentDesign, planning, and management of digital displays across various locationsInstallation, troubleshooting, and maintenance of digital signage hardware and software
Employer & IndustryAdvertising, retail, corporate communications, hospitalityAV integrators, digital signage providers, tech companies
Search & Comparison IntentUnderstanding digital signage roles and managementTechnical skills and job responsibilities of signage installation and support

Digital Signage involves the strategic planning and management of digital display content, while a Digital Signage Technician focuses on the technical installation, troubleshooting, and maintenance of digital signage hardware and software. Both roles are essential in the digital signage industry but differ in responsibilities and skill sets.

What are popular job titles related to Digital Signage jobs in Michigan?

For Digital Signage jobs in Michigan, the most frequently searched job titles are:

What cities in Michigan are hiring for Digital Signage jobs?

Cities in Michigan with the most Digital Signage job openings:

Infographic showing various Digital Signage job openings in Michigan as of August 2026, with employment types broken down into 2% Internship, 87% Full Time, 6% Part Time, and 5% Contract. Highlights an 98% In-person, and 2% Remote job distribution, with an average salary of $41,733 per year, or $20.1 per hour.

District Digital Performance Specialist

Troy, MI • On-site


GP Strategies Corporation
Education • 1 - 5K employees

8.1

Company rating: 8.1 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

32nd of 72 rated business consultants

Good employer

Respectful managers

Good training


Full-time

Re-posted 21 days ago


Job description

Drive Digital Transformation. Empower Dealer Success.
Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you'll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution-making you a key player in shaping the future of automotive retail.

What You'll Do:

  • Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.

  • Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.

  • Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.

  • Conduct digital assessments, review KPIs, and develop actionable plans to improve results.

  • Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.

  • Lead execution of divisional go-to-market strategies across key digital areas: 

    • Websites & digital advertising

    • Consumer marketing

    • Lead management

    • Service optimization

    • Social media & reputation management

    • Digital signage and more

What Makes You a Great Fit:

  • Bachelor's degree and 1-2 years of experience in digital marketing or advertising.

  • Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.

  • Strong consulting and relationship-building skills-you know how to become a trusted advisor.

  • Excellent communication and time management skills in a fast-paced environment.

  • Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.

Preferred Qualifications:

  • Automotive or dealership experience.

  • Familiarity with Salesforce and performance consulting processes.

GP Strategies Corporation is one of the world's leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally.

From our global experience working across thousands of projects and initiatives over the past 55 years, we've learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people - an extensive global network of learning experts. Additional information can be found at www.gpstrategies.com.

With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That's how great ideas are born, which enable us to work smarter.

GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth and related conditions, sexual orientation, and gender identity), national origin, age, veteran status, disability, or any other federally protected class.



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