Own Digital Shelf, Conversion & Brand Expression * Lead PDP and digital shelf strategy to improve conversion, search rank, and content effectiveness. * Ensure all digital shelf experiences reflect a ...
Own Digital Shelf, Conversion & Brand Expression * Lead PDP and digital shelf strategy to improve conversion, search rank, and content effectiveness. * Ensure all digital shelf experiences reflect a ...
Own Digital Shelf, Conversion & Brand Expression * Lead PDP and digital shelf strategy to improve conversion, search rank, and content effectiveness. * Ensure all digital shelf experiences reflect a ...
Own Digital Shelf, Conversion & Brand Expression * Lead PDP and digital shelf strategy to improve conversion, search rank, and content effectiveness. * Ensure all digital shelf experiences reflect a ...
Role Overview: The Senior Strategy Consultant, Digital Shelf is a hybrid strategist and practitioner who sits at the intersection of content strategy, retailer optimization, and AI-era ...
Role Overview: The Senior Strategy Consultant, Digital Shelf is a hybrid strategist and practitioner who sits at the intersection of content strategy, retailer optimization, and AI-era ...
Role Overview: The Senior Strategy Consultant, Digital Shelf is a hybrid strategist and practitioner who sits at the intersection of content strategy, retailer optimization, and AI-era ...
Role Overview: The Senior Strategy Consultant, Digital Shelf is a hybrid strategist and practitioner who sits at the intersection of content strategy, retailer optimization, and AI-era ...
Digital Content Coordinator
Piscataway, NJ ยท On-site
Core Responsibilities Digital Shelf Ownership & System Management Own all digital assets across .com, Amazon, TikTok Shop, and our major retail partner sites. Work directly within retailer systems ...
Digital Content Coordinator
Piscataway, NJ ยท On-site
Core Responsibilities Digital Shelf Ownership & System Management Own all digital assets across .com, Amazon, TikTok Shop, and our major retail partner sites. Work directly within retailer systems ...
Digital Content Coordinator
Piscataway, NJ ยท On-site
$80K - $90K/yr
Core Responsibilities Digital Shelf Ownership & System Management * Own all digital assets across .com, Amazon, TikTok Shop, and our major retail partner sites. * Work directly within retailer ...
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Digital Content Coordinator
Piscataway, NJ ยท On-site
$80K - $90K/yr
Core Responsibilities Digital Shelf Ownership & System Management * Own all digital assets across .com, Amazon, TikTok Shop, and our major retail partner sites. * Work directly within retailer ...
Digital Marketing Manager
Irvine, CA ยท On-site
$100K - $120K/yr
M-F, 8am-5pm or 9am-6pm Responsibilities & Qualifications * 4-6+ years of digital, eCommerce, or omnichannel marketing experience, including 2+ years managing retail media, digital shelf operations ...
Digital Marketing Manager
Irvine, CA ยท On-site
$100K - $120K/yr
M-F, 8am-5pm or 9am-6pm Responsibilities & Qualifications * 4-6+ years of digital, eCommerce, or omnichannel marketing experience, including 2+ years managing retail media, digital shelf operations ...
Digital Merchandiser - US
Atlanta, GA ยท On-site
$16.25 - $19.25/hr
Manage and optimize the digital shelf across assigned retail platforms with a focus on driving conversion and sales growth * Execute product setup, updates, and optimizations; ensure accuracy and ...
Digital Merchandiser - US
Atlanta, GA ยท On-site
$16.25 - $19.25/hr
Manage and optimize the digital shelf across assigned retail platforms with a focus on driving conversion and sales growth * Execute product setup, updates, and optimizations; ensure accuracy and ...
Digital Merchandiser - US
Atlanta, GA ยท On-site
$16.25 - $19.25/hr
Manage and optimize the digital shelf across assigned retail platforms with a focus on driving conversion and sales growth * Execute product setup, updates, and optimizations; ensure accuracy and ...
Digital Merchandiser - US
Atlanta, GA ยท On-site
$16.25 - $19.25/hr
Manage and optimize the digital shelf across assigned retail platforms with a focus on driving conversion and sales growth * Execute product setup, updates, and optimizations; ensure accuracy and ...
You will also own Digital Shelf execution and measurement, managing one direct report focused on digital content creation and syndication to ensure best-in-class online merchandising. Working cross ...
You will also own Digital Shelf execution and measurement, managing one direct report focused on digital content creation and syndication to ensure best-in-class online merchandising. Working cross ...
Manager, Ecommerce & Retail Media
Kansas City, MO ยท Hybrid
$55K - $70K/yr
You will also own Digital Shelf execution and measurement, managing one direct report focused on digital content creation and syndication to ensure best in class online merchandising. Working cross ...
Manager, Ecommerce & Retail Media
Kansas City, MO ยท Hybrid
$55K - $70K/yr
You will also own Digital Shelf execution and measurement, managing one direct report focused on digital content creation and syndication to ensure best in class online merchandising. Working cross ...
Support Digital Shelf lead with updated and accurate catalogue for content publishing and tracking. * Identify opportunities to optimize or expand ship-to-home assortment, where applicable. Test ...
Support Digital Shelf lead with updated and accurate catalogue for content publishing and tracking. * Identify opportunities to optimize or expand ship-to-home assortment, where applicable. Test ...
Digital Shelf Excellence (CARS Framework) * Ensure the brand achieves best-in-class digital shelf presence across online retailers through the CARS model: * Content - Optimized titles, descriptions ...
Digital Shelf Excellence (CARS Framework) * Ensure the brand achieves best-in-class digital shelf presence across online retailers through the CARS model: * Content - Optimized titles, descriptions ...
Digital Shelf Excellence (CARS Framework) * Ensure the brand achieves best-in-class digital shelf presence across online retailers through the CARS model: * Content - Optimized titles, descriptions ...
Digital Shelf Excellence (CARS Framework) * Ensure the brand achieves best-in-class digital shelf presence across online retailers through the CARS model: * Content - Optimized titles, descriptions ...
Omnichannel Lead, Walmart
Bentonville, AR ยท On-site
This position manages digital shelf content and product setup while developing and optimizing retail media campaigns through Walmart Connect. The role requires a balance of technical precision, cross ...
Omnichannel Lead, Walmart
Bentonville, AR ยท On-site
This position manages digital shelf content and product setup while developing and optimizing retail media campaigns through Walmart Connect. The role requires a balance of technical precision, cross ...
Digital Merchandiser
Chicago, IL ยท On-site
$70K - $90K/yr
Own digital shelf execution across retailers, ensuring product pages are accurate, complete, and up to date * Optimize product content (titles, images, descriptions, keywords) to improve search ...
Digital Merchandiser
Chicago, IL ยท On-site
$70K - $90K/yr
Own digital shelf execution across retailers, ensuring product pages are accurate, complete, and up to date * Optimize product content (titles, images, descriptions, keywords) to improve search ...
Senior Analyst Content Strategy
$66K - $86K/yr
The Senior Analyst, Digital Shelf & Content Syndication is responsible for leading digital shelf strategy and content syndication execution across retailer and digital commerce channels. This role is ...
Senior Analyst Content Strategy
$66K - $86K/yr
The Senior Analyst, Digital Shelf & Content Syndication is responsible for leading digital shelf strategy and content syndication execution across retailer and digital commerce channels. This role is ...
Omnichannel Lead, Walmart
Bentonville, AR ยท On-site
This position manages digital shelf content and product setup while developing and optimizing retail media campaigns through Walmart Connect. The role requires a balance of technical precision, cross ...
Omnichannel Lead, Walmart
Bentonville, AR ยท On-site
This position manages digital shelf content and product setup while developing and optimizing retail media campaigns through Walmart Connect. The role requires a balance of technical precision, cross ...
This position manages digital shelf content and product setup while developing and optimizing retail media campaigns through Walmart Connect. The role requires a balance of technical precision, cross ...
This position manages digital shelf content and product setup while developing and optimizing retail media campaigns through Walmart Connect. The role requires a balance of technical precision, cross ...
This role owns retailer.com content governance and digital shelf standards for Grocery and Club retail partners, and leads retail media optimization, performance tracking, and KPI discipline. The ...
This role owns retailer.com content governance and digital shelf standards for Grocery and Club retail partners, and leads retail media optimization, performance tracking, and KPI discipline. The ...
Digital Shelf information
See salary details
$10.34 - $13.37
3% of jobs
$13.37 - $16.41
9% of jobs
$17.37 is the 25th percentile. Wages below this are outliers.
$16.41 - $19.45
42% of jobs
$19.45 - $22.49
20% of jobs
$22.81 is the 75th percentile. Wages above this are outliers.
$22.49 - $25.52
8% of jobs
$25.52 - $28.56
4% of jobs
$28.56 - $31.60
1% of jobs
$31.60 - $34.64
1% of jobs
$34.64 - $37.67
6% of jobs
$37.67 - $40.71
3% of jobs
$40.71 - $43.75
2% of jobs
$10
$23
$43
How much do digital shelf jobs pay per hour?
What is the difference between Digital Shelf vs E-commerce Specialist?
| Aspect | Digital Shelf | E-commerce Specialist |
|---|---|---|
| Primary Focus | Managing online product placement, visibility, and merchandising across digital platforms | Executing online sales strategies, managing product listings, and optimizing e-commerce channels |
| Skills & Certifications | Digital marketing, data analysis, SEO, product management | Digital marketing, sales, platform management, analytics |
| Work Environment | Retail, consumer goods, online marketplaces | Online retail platforms, brand e-commerce teams |
| Industry Usage | Widely used in retail and consumer goods sectors | Common in retail, fashion, electronics, and consumer brands |
While both roles focus on online product presence, the Digital Shelf role emphasizes managing product visibility and merchandising across digital platforms, whereas the E-commerce Specialist concentrates on executing sales strategies and platform management. Understanding these distinctions helps companies optimize their online retail efforts effectively.
What are the key skills and qualifications needed to thrive as a digital shelf manager, and why are they important?
What are common challenges faced by professionals working in digital shelf management, and how can they be addressed?

Job description
Location:Onsiteย - Kohler, WIย
Opportunity
The Director - Marketing, Digital & eCommerce is accountable for driving digital commerce growth by leading Kohler's search discovery, digital shelf, and conversion performance across owned, retail, and marketplace channels.
This role serves as the integrator of digital commerce performance-ensuring that search discovery (SEO/GEO/AEO), product content, merchandising, data analytics, and customer experience work together to maximize revenue, margin, and brand impact.
This leader also ensures Kohler's brand is consistently and distinctively expressed across all eCommerce platforms, translating brand strategy into high-performing digital experiences that drive preference, trust, and conversion.
Through strong cross-functional leadership, this director builds scalable content, data, and commerce capabilities that accelerate omnichannel growth, strengthen Kohler's competitive position, and ensure a premium, differentiated, and consistent brand experience across the digital commerce ecosystem.
Specific Responsibilities
Drive eCommerce Growth & Channel Strategy
- Lead digital revenue growth across Kohler.com, retail partners, and marketplaces with accountability to both revenue and margin.
- Lead defining channel-specific assortment and merchandising strategies to maximize conversion, differentiation, and profitability in partnership with Category Management & Sales.
- Develop platform-specific strategies tailored to retailer ecosystems (e.g., Amazon, Home Depot, Lowe's, Wayfair, Costco, etc).
Own Digital Shelf, Conversion & Brand Expression
- Lead PDP and digital shelf strategy to improve conversion, search rank, and content effectiveness.
- Ensure all digital shelf experiences reflect a premium, differentiated Kohler brand while optimizing for performance.
- Drive profitable growth by optimizing content, pricing, promotions, and product visibility.
- Identify and act on SKU-level performance gaps, leveraging competitive insights to capture share.
Lead Search & Discovery (SEO, GEO, AEO)
- Own organic discovery across owned, retailer search, and AI-driven platforms.
- Drive share of voice, ranking performance, and structured content optimization.
- Partner with Retail Media to align organic and paid keyword strategies and maximize total search impact.
Elevate Kohler.com & Scalable Content Ecosystem
- Optimize Kohler.com as a high-performing flagship for inspiration, personalization, and conversion.
- Reinforce Kohler.com as the benchmark for brand storytelling and digital experience excellence across all channels.
- Scale AI-enabled content creation, syndication, and digital asset management.
- Leverage AI to enhance discovery, personalization, and performance across digital channels.
- Partner with UX, Creative, and Product teams to balance aesthetic excellence with conversion optimization.
Drive Performance Through Analytics, Testing & Cross-Functional Leadership
- Own digital shelf analytics across discovery, content, conversion, and profitability.
- Build unified frameworks for traffic acquisition, conversion optimization, and retention across owned and partner platforms.
- Establish a test-and-learn roadmap across PDPs, content, and user journeys to continuously improve performance.
- Partner closely with Retail Media to improve total funnel performance and ROAS through content and experience optimization.
- Partner with Brand teams to translate brand strategy into digital execution that drives both differentiation and measurable performance.
- Establish clear operating rhythms and performance cadences to drive alignment, accountability, and faster decision-making.
Lead 3P Authorized eTailer and Marketplace Marketing Strategy & Digital Brand Protection
- Co-lead IMAP and marketplace governance initiatives to protect brand integrity, pricing, and margin.
- Establish governance protocols for authorized eTailer and Marketplace sellers, content accuracy, and customer experience standards.
- Partner with Legal, Sales, and Retail Operations to maintain a healthy digital ecosystem aligned to brand and business objectives.
Leadership & Collaboration
- Lead a cross-functional team spanning Digital Shelf Merchants, Content Syndication, eCommerce Analytics Operations, and Marketplace Management.
- Partner with Channel, Brand, Product, and Technology teams to align on strategies that drive omnichannel growth.
- Represent Kohler in strategic retailer and marketplace discussions, advocating for innovation, partnership, and excellence in execution.
- Foster a culture of digital-first thinking, continuous improvement, and measurable performance.