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Digital Program Director Jobs in Jackson, TN (NOW HIRING)

Masco Corporation

Sr. OT Network Engineer

Jackson, TN · On-site

$103K - $163K/yr

Be part of a forward-thinking team driving digital manufacturing transformation. In this role, you ... Utilize tools like Cisco DNA Center, Industrial Network Director, Cyber Vision for monitoring and ...

Watkins Wellness

Sr. OT Network Engineer

Jackson, TN · On-site

$103.70 - $163.02/hr

Be part of a forward-thinking team driving digital manufacturing transformation. In this role, you ... Utilize tools like Cisco DNA Center, Industrial Network Director, Cyber Vision for monitoring and ...

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All JobsDigital Program JobsDigital Program Director JobsDigital Program Director Jobs in Jackson, TN

Digital Program Director information

See Jackson, TN salary details

$64.1K

$90.3K

$122.4K

How much do digital program director jobs pay per year?

As of Aug 24, 2026, the average yearly pay for digital program director in Jackson, TN is $90,300.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $110,500.00 per year, depending on experience, location, and employer.

What is a digital program director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a digital program director?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

How does a digital program director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What job categories do people searching Digital Program Director jobs in Jackson, TN look for?

The top searched job categories for Digital Program Director jobs in Jackson, TN are:

What cities near Jackson, TN are hiring for Digital Program Director jobs?

Cities near Jackson, TN with the most Digital Program Director job openings:

Digital Program Director jobs near you
Infographic showing various Digital Program Director job openings in Jackson, TN as of July 2026, with employment types broken down into 1% As Needed, 73% Full Time, 21% Part Time, 1% Temporary, and 4% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $90,300 per year, or $43.4 per hour.

Digital Marketing Manager

The Pictsweet Company

Bells, TN • On-site

Full-time

Re-posted 12 days ago

Pictsweet rating

6.3

Company rating: 6.3 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

312th of 443 rated food and drinks producers

Job description

Overview
A 4th generation family owned company established in 1945, Pictsweet is a frozen vegetable producer with agricultural roots. We are recruiting for a Digital Marketing Manager to join our Retail Marketing Team at the Corporate Headquarters in Bells, TN.
The Manager, Digital Marketing will join our marketing team as the online ambassador for our brand(s), designing and delivering highly impactful digital experiences. The Manager will create the social strategy, manage the retail product digital shelf portfolio; manage online presence/reputation across Pictsweet Farms and Pictsweet Foodservice website, social media platforms, run digital campaigns, and report on results.
Responsibilities
  • Execute the brand vision across all online marketing mediums and accomplish all consumer (fan/loyalty) acquisition and engagement goals
  • Build an overall social media strategy based on the brand marketing goal
  • Oversight of all online content marketing activities, initiatives and distribution in an effort to increase specific KPIs including increased traffic, awareness, engagement, leads, customer retention and advocacy
  • Day-to-day management and ownership for all Pictsweet Farms and Pictsweet Foodservice website content, digital content, and other social media content channels as identified by Brand Management
  • Create and maintain calendars for social media posting across Meta platforms
  • Write, edit, publish and share content to build connections with the consumer
  • Collaborate with internal graphic design team to develop marketing content
  • Design campaigns that stand out, programs that communicate effectively with different audiences using the voice of the brand
  • Optimize content based on what works best on which platform, and understand SEO and how it aligns with our social program
  • Monitor user-generated content, identify influencers and create targeting strategies to spread our content to a wider audience
  • Manage online retailer syndication platforms. Knowledge of Syndigo, Walmart Retail Link and Nielsen IQ Brandbank is beneficial but not a requirement
  • Build a KPI strategy for analyzing the effectiveness of social media tactics and create reports to communicate success/learnings
  • Manage content collection policy and procedures for all brand and product marketing content created through third party affiliates
  • Champion Pictsweet's Core Values (Honesty, Hard Work, Fair Play, Perseverance and Self Reliance) with direct reports and colleagues, leading by example to motivate and inspire direct reports and cross-functional teams supporting the brand to win with consumers and customers

Qualifications
Education
  • Bachelor's degree in Marketing, Communications, Business, or related field
    Experience
  • Minimum 3 years of digital marketing experience

Special Skills
  • A strong understanding of brand strategy, multichannel marketing, digital and social media tools and analytics
  • A passion for social media and an active user of Facebook, Instagram, etc.
  • Proficient in social media advertising, will require portfolio of past successful projects, understanding of SEO, Facebook ads, Instagram ads and all social media platforms
  • Experience running business pages and developing social campaigns across Meta platforms
  • Strong communication, written skills, and interpersonal skills
  • Meticulous attention to detail, with an overall passion for continuous improvement
  • Innovative and creative, with excellent communication, presentation and interpersonal skills
  • Ability to work independently and make well thought out decisions
  • Team worker - ready to work with internal stakeholders at all levels
  • Strong proficiency with MS Word, Excel and PowerPoint

What Pictsweet employees say

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Benefits

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