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Digital Program Director Jobs in Franklin, MA (NOW HIRING)

Mass Digital Health

Director, Sales Programs

Waltham, MA · On-site

$165.40 - $295.60/hr

Build program frameworks that can be deployed globally while enabling flexibility to meet regional ... We value authenticity and want to ensure we're getting to know you--not a digital assistant. To ...

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Digital Program Director information

See Franklin, MA salary details

$68.2K

$96.2K

$130.4K

How much do digital program director jobs pay per year?

As of Sep 5, 2026, the average yearly pay for digital program director in Franklin, MA is $96,187.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,800.00 and $117,800.00 per year, depending on experience, location, and employer.

What is a digital program director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a digital program director?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

How does a digital program director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What job categories do people searching Digital Program Director jobs in Franklin, MA look for?

The top searched job categories for Digital Program Director jobs in Franklin, MA are:

What cities near Franklin, MA are hiring for Digital Program Director jobs?

Cities near Franklin, MA with the most Digital Program Director job openings:

Digital Program Director jobs near you
Infographic showing various Digital Program Director job openings in Franklin, MA as of July 2026, with employment types broken down into 1% As Needed, 72% Full Time, 20% Part Time, 1% Temporary, and 6% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $96,187 per year, or $46.2 per hour.

Director, Digital & Loyalty Analytics

Panera Bread

Newton, MA • On-site

$177K - $202K/yr

Full-time

Posted 23 days ago

Key responsibilities

  • Partner with Marketing, Digital, and CRM leaders to evaluate performance, optimize campaign strategies, and identify high-value opportunities to drive guest frequency, retention, and lifetime value.

  • Quantify the financial impact of loyalty offers, campaigns, and digital features, translating digital performance metrics into EBITDA and franchisee profitability.

  • Query databases using SQL to perform ad-hoc validation, build prototype datasets, and analyze complex customer data in cloud data warehouses.

Panera Bread rating

5.4

Company rating: 5.4 out of 10

Based on 1,467 frontline employees who took The Breakroom Quiz

9th of 16 rated cafes

Job description

Director, Digital & Loyalty Analytics
Job Purpose:
The Director of Digital & Loyalty Analytics serves as the strategic analytics leader for Panera's digital intelligence vertical. Sitting within the Business Analytics organization, you will lead the end-to-end analytics strategy powering Panera's $B+ digital ecosystem-including the MyPanera Loyalty program, the Unlimited Sip Club, and our e-commerce platforms.
This role serves as the primary strategic partner to Marketing, Digital, and CRM leadership, translating complex customer data into actionable growth strategies. The ideal candidate is a rare "hybrid" talent: a strategic commercial leader with executive-level communication skills who also possesses the technical depth to write SQL queries, interrogate raw datasets, and partner directly with data engineering teams.
Location: Newton, MA (Hybrid - 3 days per week in-office)
Key Responsibilities:
  • Loyalty & CRM Strategic Leadership: Partner with Marketing, Digital, and CRM leaders to evaluate MyPanera performance, optimize campaign strategies, and identify high-value opportunities to drive guest frequency, retention, and lifetime value (CLV).
  • Commercial & Financial Impact: Quantify the true financial incrementality of loyalty offers, promotional campaigns, and digital features, translating digital performance metrics into EBITDA impact and franchisee profitability.
  • Hands-On Technical & Data Fluency: Serve as a bridge between business strategy and data engineering. Maintain hands-on capability in querying databases (SQL) to perform ad-hoc validation, build prototype datasets, and interrogate complex customer tables in modern cloud data warehouses.
  • Experimentation & Incrementality Frameworks: Design and oversee a rigorous test-and-learn infrastructure for digital and loyalty initiatives (A/B testing, personalized offer design, multi-cell campaign evaluation) to ensure continuous optimization.
  • Executive Communication & Storytelling: Synthesize complex behavioral datasets into clear, executive-ready presentations and narratives for senior leadership, distilling technical findings into strategic business recommendations.
  • MarTech & Customer Data Stewardship: Collaborate with IT, Data Engineering, and Marketing Tech teams to optimize the customer data platform (CDP) and event-based tracking stacks, ensuring loyalty schemas are accurate, structured, and accessible for advanced analysis.
  • Team Leadership & Mentorship: Direct and develop junior analytical talent, establishing high standards for data accuracy, technical methodology, and business impact.

Qualifications:
  • Experience: 8+ years of progressive experience in Data & Analytics, with a strong emphasis on Loyalty, CRM, or Digital E-Commerce (QSR, Retail, or Hospitality experience highly preferred).
  • Technical & Querying Proficiency: Strong proficiency in SQL required; ability to independently query large-scale relational databases and perform hands-on data exploration.
  • Domain Expertise: Deep knowledge of customer analytics frameworks, including Customer Lifetime Value (CLV), churn prediction, incrementality testing, customer segmentation, and lifecycle mapping.
  • Strategic Communication: Exceptional written and verbal communication skills; proven ability to simplify complex analytical concepts for non-technical executive stakeholders.
  • Business Acumen: Strong understanding of corporate finance, retail P&L drivers, and promotional unit economics.
  • Education: Bachelor's degree in a quantitative field (Industrial Engineering, Business Analytics, Statistics, Computer Science, Economics, or Finance) required.

Direct Reports:
  • Analyst / Senior Analyst, Digital & Loyalty Analytics

Competitive Pay $177,243 - $202,056 annually
Equal Opportunity Employer: Disabled/Veterans
The actual pay offered will be determined by multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.
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About Panera Bread

Sourced by ZipRecruiter

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, Clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.

Industry

Restaurants

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

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