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Digital Pr Jobs in Indiana (NOW HIRING)

Toyota

Marketing Communications Lead

Indianapolis, IN · On-site

... public relations or a related field * 5-8 years of experience in marketing communications, demand generation or B2B marketing. * Proven experience leading integrated campaigns across digital, media ...

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Digital Pr information

How does a digital PR professional typically collaborate with other teams within an organization?

Digital PR professionals work closely with marketing, content, and social media teams to ensure cohesive messaging and maximize online visibility. They often coordinate with SEO specialists to optimize press releases and digital content for search engines, and may also partner with product or sales teams to align PR campaigns with business goals. Regular communication and collaboration across departments are essential to amplify brand reputation, respond to online trends, and manage crisis communications effectively.

What are the key skills and qualifications needed to thrive as a digital project manager, and why are they important?

To excel as a Digital Project Manager, you need strong project management skills, a background in digital marketing or IT, and typically a bachelor’s degree in a related field. Familiarity with project management software (like Asana, Trello, or Jira), Agile methodologies, and relevant certifications such as PMP or Scrum Master are highly valued. Exceptional communication, leadership, and problem-solving abilities help you manage teams and stakeholder expectations effectively. These competencies are vital for delivering projects on time, within scope, and aligned with business objectives in today's fast-paced digital landscape.

What is a digital PR?

A Digital PR (Digital Public Relations) professional is responsible for building and maintaining a brand's online presence and reputation through digital channels. This role involves strategies such as creating press releases, collaborating with influencers, securing online media coverage, and earning high-quality backlinks to improve search engine rankings. Digital PR professionals use online platforms to connect with journalists and bloggers, promote content, and enhance brand visibility. Their work helps drive website traffic, improve SEO, and increase brand authority in the digital space.

What is the difference between Digital Pr and Social Media Manager?

AspectDigital PrSocial Media Manager
Primary FocusManaging online reputation, media outreach, press releasesCreating and managing social media content, engagement, campaigns
Required SkillsMedia relations, communication, content writingContent creation, analytics, community management
Work EnvironmentPR agencies, corporate communications teamsMarketing departments, digital agencies
Common CertificationsPR certifications, communication degreesSocial media certifications, digital marketing courses

Digital Pr and Social Media Manager roles overlap in digital communication but differ mainly in focus. Digital Pr emphasizes media relations and reputation management, while Social Media Managers focus on content and engagement on social platforms. Both roles require strong communication skills and digital literacy, but their day-to-day tasks and strategic goals vary.

What does a digital public relations professional do?

A digital public relations professional manages a company's online presence by creating and distributing content, engaging with audiences on social media, and building relationships with online influencers and media outlets. They use tools like social media platforms, analytics, and content management systems to enhance brand reputation and visibility in digital spaces.
What are popular job titles related to Digital Pr jobs in Indiana? For Digital Pr jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Digital Pr jobs in Indiana look for? The top searched job categories for Digital Pr jobs in Indiana are:
What cities in Indiana are hiring for Digital Pr jobs? Cities in Indiana with the most Digital Pr job openings:
Digital Pr jobs near you
Infographic showing various Digital Pr job openings in Indiana as of August 2026, with employment types broken down into 3% Internship, 86% Full Time, 8% Part Time, and 3% Contract. Highlights an 86% In-person, 3% Hybrid, and 11% Remote job distribution.

Kelley Automotive Marketing Digital Strategist

Kelley Automotive Group

Fort Wayne, IN • On-site

Full-time

Re-posted 8 days ago

Job description

Department: Marketing
Functions: Responsible for managing and optimizing the organization's digital presence across all dealership websites and marketing channels. The position ensures website accuracy, performance, and compliance while supporting broader digital marketing initiatives and maintaining a strong online reputation.
Relationships: Reports to Marketing Manager
Responsibilities and Authority:
Website Strategy & Optimization
  • Oversee and audit all dealership and group websites to ensure content is accurate, up-to-date, and aligned with brand standards and manufacturer compliance.
  • Regularly review site content, including inventory pages, offers, service information, and landing pages, to maintain consistency and relevance across all platforms.
  • Identify opportunities to improve website performance, user experience, and lead generation through strategic updates and enhancements.
  • Manage and implement website edits, including content updates, page builds, and layout adjustments using the CMS platform.
  • Monitor key website performance metrics such as engagement rates, time on site, conversions, and traffic trends to inform ongoing optimization efforts.
  • Collaborate with internal teams and external partners to execute website initiatives that support monthly campaigns and dealership priorities.
  • Ensure all website content follows SEO best practices to improve search visibility and organic traffic.
  • Proactively identify and resolve issues related to site functionality, content accuracy, and overall user experience.
  • Any other tasks deemed necessary per Management.

Digital Marketing Strategy
  • Collaborate closely with the marketing team, dealership leadership, and sales staff to ensure content and messaging align with monthly goals and business priorities.
  • Support the execution of advertising campaigns, promotions, and potential influencer or partnership initiatives.
  • Apply SEO best practices to digital content to improve search visibility and online performance.
  • Conduct competitor and market research to identify trends, opportunities, and innovative content strategies.
  • Monitor Digital Advertising KPIs and contribute to increase lead generation across digital channels based on the reporting.
  • Develop and present creative concepts for digital marketing initiatives, collaborating with the Digital Marketing Manager to align strategies with each dealership's specific goals and needs.
  • Assist in outbound marketing effort, including email blasts, website banners, radio & OTT scripts, charity partnerships, etc.
  • Any other tasks deemed necessary per Management.

Online Reputation & Digital Engagement
  • Monitor and actively manage customer reviews across platforms including Google, Yelp, Facebook, and DealerRater to maintain a strong and consistent brand presence.
  • Respond to customer reviews, messages, and inquiries in a timely, professional, and brand-aligned manner, ensuring a positive customer experience.
  • Route customer concerns or inquiries to the appropriate internal teams when necessary, ensuring follow-up and resolution.
  • Partner with marketing and customer service teams to address negative feedback proactively and strengthen overall brand perception.
  • Implement and support strategies that encourage positive reviews, customer testimonials, and increased online engagement.
  • Identify trends in customer feedback and provide insights to improve customer experience and dealership operations.
  • Any other tasks deemed necessary per Management.

Our company may provide reasonable accommodations required under the law to enable individuals with disabilities to perform the essential functions of the job.
Requirements
Qualifications:
High school diploma or the equivalent. Bachelors in marketing, communications, public relations or a related field. Strong knowledge of social media trends, analytics, and engagement strategies. Familiarity with Google My Business, Yelp, DealerRater, and reputation management platforms. Familiarity with web design/UX and CMS/website backend functions. Strong organizational and communication skills. Must have a valid driver's license and a good driving record.
Working Conditions:
Will work at a desk in an office setting. Will work with a computer. May stand, stoop, lift, kneel, crouch or reach during the shift.
NOTE:
THIS IS NOT NECESSARILY AN EXHAUSTIVE LIST OF THE RESPONSIBILITIES, SKILLS, DUTIES, REQUIREMENTS, EFFORTS, WORKING CONDITIONS ASSOCIATED WITH THIS POSITION. WHILE THIS LIST IS INTENDED TO BE AN ACCURATE REFLECTION OF THE CURRENT JOB, THE DEALERSHIP RESERVES THE RIGHT TO REVISE THE FUNCTIONS, DUTIES AND REQUIREMENTS OF THE JOB OR TO REQUIRE THAT ADDITIONAL OR DIFFERENT TASKS BE PERFORMED WHEN CIRCUMSTANCES CHANGE.
I, the undersigned, understand and have carefully read the contents of this job description. I understand the responsibilities, requirements, and duties expected of me. I ALSO UNDERSTAND THAT THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT OF EMPLOYMENT, NOR ALTER MY STATUS AS AN AT-WILL EMPLOYEE. I have the right to terminate my employment at any time, for any reason, and the dealership has a similar right.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER

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